Rascasse Audience Intelligence

Hội An Audience in United States

A data profile of the people who buy, follow and care about Hội An in United States — modelled from more than twelve digital signal sources. Hội An has an estimated audience of 989,442 people in United States.

#311among City in United States#2153among POI in United States#1780in Travel & Leisure

The average Hội An fan in United States is 47.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Missouri.

Top brand affinities include Confucianism, Coppa Italia, Cambodia, with strongest over-indexing on Confucianism (549.02× the country average).

Demographically, the Hội An audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hội An fan in United States is more male, around 47.8 years old, with strong Spirituality tendencies and a notable affinity for Confucianism.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hội An profile in United States.

Audience size
989K
in United States
Gender
43.1%♀
56.9% male
Age
47.8
average years
Country rank
#23844
POI in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hội An fans

43.1% are female, 56.9% are male, average age 47.8.

Fig. 02

Gender split

43.1%
Female
56.9%
Male
Demographic split for Hội An audience in United States
MetricValue
Female43.1%
Male56.9%
Average age47.8
Estimated audience size989,442
Fig. 03

Age distribution

Ø 47.8
average years
Age distribution of the Hội An audience in United States
Age bracketShare%
16-1911%
20-299%
30-3911%
40-4917%
50+51%
Fig. 04

Worldwide distribution

10.6%

of the worldwide Hội An audience comes from United States.

Worldwide audience distribution share by country for Hội An
CountryShare
Vietnam55.4%
United States10.6%
Japan7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hội An audience in United States is strongest.

Fig. 05

Top regions by affinity

Hội An fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~100K8.35×
02Virginia~100K5.40×
03Oregon~50K4.70×
04California~200K1.93×
05Texas~100K1.74×
06Florida~100K1.66×
07Washington~30K1.26×
08Hawaii~4K1.06×
09Washington, District of Columbia~3K1.06×
10Colorado~20K0.98×
11Alaska~2K0.98×
12New York~50K0.97×
13North Dakota~2K0.97×
14Vermont~2K0.97×
15Kansas~7K0.96×
16South Dakota~2K0.96×
17Montana~3K0.95×
18Rhode Island~3K0.94×
19Delaware~3K0.94×
20West Virginia~4K0.93×
21New Hampshire~4K0.93×
22Maine~3K0.93×
23Mississippi~7K0.92×
24Idaho~5K0.92×
25Arkansas~7K0.91×
26Nebraska~5K0.91×
27New Mexico~5K0.91×
28Utah~8K0.89×
29Iowa~7K0.88×
30Kentucky~10K0.87×
31Oklahoma~10K0.87×
32Nevada~8K0.86×
33Alabama~10K0.85×
34Louisiana~10K0.85×
35Connecticut~8K0.84×
36Massachusetts~20K0.83×
37Minnesota~10K0.82×
38South Carolina~10K0.81×
39Georgia~20K0.80×
40Wisconsin~10K0.80×
41Tennessee~20K0.79×
42Indiana~10K0.77×
43Maryland~10K0.77×
44Illinois~30K0.76×
45New Jersey~20K0.76×
46Arizona~10K0.74×
47North Carolina~20K0.70×
48Michigan~20K0.70×
49Pennsylvania~20K0.69×
50Ohio~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Hội An, United States
0.68×1.00×8.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hội An audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hội An audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society549.02×
02Coppa ItaliaSports407.84×
03K.R.C. GenkSports148.24×
04CambodiaTravel & Leisure67.23×
05Czech RepublicTravel & Leisure43.10×
06North KoreaTravel & Leisure41.31×
07Da NangTravel & Leisure37.06×
08MongoliaTravel & Leisure33.44×
09MalaysiaTravel & Leisure33.04×
10Junji ItoLiterature29.36×
11Feng shuiHealth24.07×
12VietnamTravel & Leisure22.86×
13SingaporeTravel & Leisure22.36×
14HanoiTravel & Leisure21.42×
15New ZealandTravel & Leisure18.37×
16Turkish AirlinesTravel & Leisure17.01×
17BuddhismHealth16.62×
18South AfricaTravel & Leisure11.03×
19PakistanTravel & Leisure10.48×
20DiaryKids & Family9.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hội An audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hội An audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE4.20×
PatriotismCONSERVATISM2.98×
TravellingTHRILL2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hội An audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.68×
Family OrientationCONSERVATISM0.72×
SustainabilityBALANCE0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hội An have in United States?

Hội An has an estimated audience of 989,442 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hội An fans?

43.1% of Hội An fans are female, 56.9% are male, with an average age of 47.8 years.

03

Which brands do Hội An fans like most?

Hội An fans show strongest brand affinity for Confucianism (549.02×), Coppa Italia (407.84×), and Cambodia (67.23×) over the country average.

04

Where do Hội An fans live in United States?

Hội An fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Missouri (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Hội An fans also like?

Beyond Hội An itself, the audience over-indexes on Coppa Italia (407.84×), Cambodia (67.23×), North Korea (41.31×), and Mongolia (33.44×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Hội An audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hội An. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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