Hội An Audience in United States

Hội An logo

Hội An has an estimated audience of 989,442 people in United States. 43.1% are female, 56.9% are male, average age 47.8. Top regions: California, Texas, Missouri. Top brand affinities: Definitive Technology, Bully (2011 film), Minnesota, Exelon, Urban Outfitters.

The average Hội An fan in United States is 47.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Missouri. Top brand affinities include Definitive Technology, Bully (2011 film), Minnesota, with strongest over-indexing on Definitive Technology (463.64× the country average). Demographically, the Hội An audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Hội An fans

Demographic split for Hội An audience in United States
MetricValue
Female43.1%
Male56.9%
Average age47.8
Estimated audience size989,442

Audience persona

The typical Hội An fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Definitive Technology.

Top regions in United States

Top regions ranked by reach for Hội An in United States
RegionReachAffinity
California223,4432.05×
Texas160,7541.89×
Missouri143,6499.01×
Virginia140,7295.84×
Florida116,5351.74×
Oregon60,1375.3×
New York55,5651×
Washington27,4651.38×
Illinois22,4180.68×
Georgia21,7740.71×
Pennsylvania16,9830.51×
New Jersey15,4870.62×
Colorado15,4350.99×
Massachusetts14,1160.72×
North Carolina14,0800.47×
Tennessee11,3400.57×
Ohio9,6060.32×
Michigan9,0140.35×
Minnesota8,7920.62×
Maryland8,7140.51×
Indiana7,8690.44×
Wisconsin7,4350.5×
Arizona7,0550.35×
Kansas6,9140.89×
Utah6,1800.7×
Nevada5,9880.63×
South Carolina5,1400.35×
Hawaii4,8951.15×
Louisiana3,7530.29×
Connecticut3,7430.38×
Washington, District of Columbia3,3861.14×
Alabama3,1050.22×
Oklahoma2,9880.27×
Kentucky2,6730.22×
Iowa2,2630.28×
Mississippi2,0320.25×
Idaho2,0260.41×
Arkansas1,9440.24×
New Hampshire1,9140.49×
New Mexico1,8640.38×
Rhode Island1,8480.59×
Montana1,5720.57×
Nebraska1,5620.31×
West Virginia1,5490.34×
Alaska1,5450.73×
Maine1,4370.41×
South Dakota1,3300.58×
North Dakota1,2950.64×
Wyoming1,2530.85×
Vermont1,2120.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hội An audience
BrandAffinityCategory
Definitive Technology463.64×Technology & Electronics
Bully (2011 film)19.18×Movies & TV
Minnesota4.73×Travel & Leisure
Exelon35.71×Home & Garden
Urban Outfitters2.62×Shopping
Hebe8.31×Home & Garden
Emperor Entertainment Group14.37×Business & Career
Cachorros13.3×Pets & Animals
Nationality2.06×Politics & Society
UK garage5.09×Music & Radio
Edgars7.83×Shopping
Mackenzie Foy6.51×Fashion & Accessoires
Nebraska Cornhuskers football2.27×Sports
Penn & Teller5.2×Movies & TV
Bull Terrier (Miniature)20×Pets & Animals
Tech News5.69×Technology & Electronics
Women's empowerment2.54×Politics & Society
Urban horticulture2.12×Home & Garden
JDSU1.79×Business & Career
Mothercare1.89×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hội An audience
TraitClusterScore
PatriotismCONSERVATISM2.32
SpiritualityBALANCE2.12
TravellingTHRILL1.55
Quality AwarenessPREMIUM1.38
Early Adopter MentalityPOWER1.31
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Hội An
CountryShare
Vietnam55.6%
United States10.7%
Japan7.1%

See Hội An audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Hội An have in United States?

Hội An has an estimated audience of 989,442 people in United States, concentrated in California and Texas.

What is the gender split and age of Hội An fans?

43.1% of Hội An fans are female, 56.9% are male, with an average age of 47.8 years.

Which brands do Hội An fans like most?

Hội An fans show strongest brand affinity for Definitive Technology (463.64×), Bully (2011 film) (19.18×), and Minnesota (4.73×) over the country average.

Where do Hội An fans live in United States?

Hội An fans in United States are most concentrated in California (reach 223,443), Texas (reach 160,754), and Missouri (reach 143,649). These three regions account for the largest share of the active audience.

What other brands do Hội An fans also like?

Beyond Hội An itself, the audience over-indexes on Bully (2011 film) (19.18×), Minnesota (4.73×), Exelon (35.71×), and Urban Outfitters (2.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hội An. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.