Hội An Audience in United States

Hội An has an estimated audience of 989,442 people in United States. 43.1% are female, 56.9% are male, average age 47.8. Top regions: California, Texas, Missouri. Top brand affinities: Confucianism, Coppa Italia, Mongolia, Cambodia, Malaysia.

The average Hội An fan in United States is 47.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Missouri. Top brand affinities include Confucianism, Coppa Italia, Mongolia, with strongest over-indexing on Confucianism (463.64× the country average). Demographically, the Hội An audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Hội An fans

Demographic split for Hội An audience in United States
MetricValue
Female43.1%
Male56.9%
Average age47.8
Estimated audience size989,442

Audience persona

The typical Hội An fan in United States is more male, around 47.8 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for Hội An in United States
RegionReachAffinity
California223,4432.05×
Texas160,7541.89×
Missouri143,6499.01×
Virginia140,7295.84×
Florida116,5351.74×
Oregon60,1375.3×
New York55,5651×
Washington27,4651.38×
Illinois22,4180.68×
Georgia21,7740.71×
Pennsylvania16,9830.51×
New Jersey15,4870.62×
Colorado15,4350.99×
Massachusetts14,1160.72×
North Carolina14,0800.47×
Tennessee11,3400.57×
Ohio9,6060.32×
Michigan9,0140.35×
Minnesota8,7920.62×
Maryland8,7140.51×
Indiana7,8690.44×
Wisconsin7,4350.5×
Arizona7,0550.35×
Kansas6,9140.89×
Utah6,1800.7×
Nevada5,9880.63×
South Carolina5,1400.35×
Hawaii4,8951.15×
Louisiana3,7530.29×
Connecticut3,7430.38×
Washington, District of Columbia3,3861.14×
Alabama3,1050.22×
Oklahoma2,9880.27×
Kentucky2,6730.22×
Iowa2,2630.28×
Mississippi2,0320.25×
Idaho2,0260.41×
Arkansas1,9440.24×
New Hampshire1,9140.49×
New Mexico1,8640.38×
Rhode Island1,8480.59×
Montana1,5720.57×
Nebraska1,5620.31×
West Virginia1,5490.34×
Alaska1,5450.73×
Maine1,4370.41×
South Dakota1,3300.58×
North Dakota1,2950.64×
Wyoming1,2530.85×
Vermont1,2120.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hội An audience
BrandAffinityCategory
Confucianism463.64×Politics & Society
Coppa Italia417.11×Sports
Mongolia27.63×Travel & Leisure
Cambodia35.71×Travel & Leisure
Malaysia25.29×Travel & Leisure
Da Nang58.28×Travel & Leisure
Hanoi42.24×Travel & Leisure
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
K.R.C. Genk150.95×Sports
Singer-songwriter5.51×Music & Radio
North Korea15.75×Travel & Leisure
Income tax13.19×Business & Career
Pakistan10.94×Travel & Leisure
South Africa10.51×Travel & Leisure
Czech Republic15.57×Travel & Leisure
Vietnam11.9×Travel & Leisure
Thailand8.51×Travel & Leisure
Diary5.96×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hội An audience
TraitClusterScore
PatriotismCONSERVATISM2.32
SpiritualityBALANCE2.12
TravellingTHRILL1.55
Quality AwarenessPREMIUM1.38
Early Adopter MentalityPOWER1.31
Design AffinityPREMIUM1.27

Worldwide distribution

Worldwide audience distribution share by country for Hội An
CountryShare
Vietnam55.6%
United States10.7%
Japan7.1%

See Hội An audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Hội An have in United States?

Hội An has an estimated audience of 989,442 people in United States, concentrated in California and Texas.

What is the gender split and age of Hội An fans?

43.1% of Hội An fans are female, 56.9% are male, with an average age of 47.8 years.

Which brands do Hội An fans like most?

Hội An fans show strongest brand affinity for Confucianism (463.64×), Coppa Italia (417.11×), and Mongolia (27.63×) over the country average.

Where do Hội An fans live in United States?

Hội An fans in United States are most concentrated in California (reach 223,443), Texas (reach 160,754), and Missouri (reach 143,649). These three regions account for the largest share of the active audience.

What other brands do Hội An fans also like?

Beyond Hội An itself, the audience over-indexes on Coppa Italia (417.11×), Mongolia (27.63×), Cambodia (35.71×), and Malaysia (25.29×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hội An. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.