Mid-Autumn Festival Audience in United States
Mid-Autumn Festival has an estimated audience of 1,532,912 people in United States. 55.1% are female, 44.9% are male, average age 38.8. Top regions: California, New York, Texas.
The average Mid-Autumn Festival fan in United States is 38.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Travel & Leisure · Type: Event
Demographics of Mid-Autumn Festival fans
| Metric | Value |
|---|---|
| Female | 55.1% |
| Male | 44.9% |
| Average age | 38.8 |
| Estimated audience size | 1,532,912 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 525,013 | 3.11× |
| New York | 252,712 | 2.95× |
| Texas | 167,150 | 1.27× |
| Washington | 75,379 | 2.45× |
| Florida | 74,139 | 0.71× |
| Massachusetts | 70,370 | 2.33× |
| Illinois | 66,806 | 1.31× |
| Pennsylvania | 63,435 | 1.23× |
| New Jersey | 60,909 | 1.56× |
| Georgia | 47,179 | 1.0× |
| Virginia | 42,433 | 1.14× |
| North Carolina | 39,323 | 0.85× |
| Ohio | 34,261 | 0.73× |
| Maryland | 33,076 | 1.25× |
| Michigan | 30,159 | 0.75× |
| Oregon | 27,610 | 1.57× |
| Arizona | 24,372 | 0.78× |
| Indiana | 22,424 | 0.8× |
| Colorado | 21,409 | 0.89× |
| Minnesota | 18,810 | 0.86× |
| Connecticut | 18,774 | 1.22× |
| Tennessee | 17,339 | 0.56× |
| Missouri | 16,878 | 0.68× |
| Wisconsin | 16,308 | 0.71× |
| Nevada | 15,966 | 1.08× |
| Hawaii | 15,844 | 2.4× |
| Utah | 14,405 | 1.05× |
| South Carolina | 14,102 | 0.61× |
| Kentucky | 11,135 | 0.58× |
| Louisiana | 10,261 | 0.52× |
| Oklahoma | 10,162 | 0.6× |
| Kansas | 9,752 | 0.81× |
| Washington, District of Columbia | 9,737 | 2.11× |
| Alabama | 9,358 | 0.44× |
| Arkansas | 6,720 | 0.53× |
| Iowa | 6,492 | 0.51× |
| Rhode Island | 5,224 | 1.07× |
| Mississippi | 5,068 | 0.4× |
| Idaho | 4,458 | 0.58× |
| New Hampshire | 4,243 | 0.7× |
| Nebraska | 4,051 | 0.53× |
| Maine | 3,941 | 0.72× |
| New Mexico | 3,823 | 0.5× |
| Delaware | 3,440 | 0.81× |
| West Virginia | 2,768 | 0.39× |
| Vermont | 2,115 | 0.79× |
| Montana | 2,016 | 0.47× |
| Alaska | 1,991 | 0.61× |
| North Dakota | 1,560 | 0.5× |
| South Dakota | 1,437 | 0.41× |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 21.9% |
| United States | 15.7% |
| Hong Kong | 8.5% |
See Mid-Autumn Festival audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Mid-Autumn Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.