Rascasse Audience Intelligence

North Vietnam Audience in United States

A data profile of the people who buy, follow and care about North Vietnam in United States — modelled from more than twelve digital signal sources. North Vietnam has an estimated audience of 1,143,682 people in United States.

#145among Country in United States#1878among POI in United States#1614in Travel & Leisure

The average North Vietnam fan in United States is 48.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Confucianism, North Korea, Mongolia, with strongest over-indexing on Confucianism (256.92× the country average).

Demographically, the North Vietnam audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical North Vietnam fan in United States is more male, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the North Vietnam profile in United States.

Audience size
1.1M
in United States
Gender
44.7%♀
55.3% male
Age
48.9
average years
Country rank
#21582
POI in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of North Vietnam fans

44.7% are female, 55.3% are male, average age 48.9.

Fig. 02

Gender split

44.7%
Female
55.3%
Male
Demographic split for North Vietnam audience in United States
MetricValue
Female44.7%
Male55.3%
Average age48.9
Estimated audience size1,143,682
Fig. 03

Age distribution

Ø 48.9
average years
Age distribution of the North Vietnam audience in United States
Age bracketShare%
16-198%
20-299%
30-3912%
40-4918%
50+53%
Fig. 04

Worldwide distribution

11.9%

of the worldwide North Vietnam audience comes from United States.

Worldwide audience distribution share by country for North Vietnam
CountryShare
Vietnam55.9%
United States11.9%
Japan7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the North Vietnam audience in United States is strongest.

Fig. 05

Top regions by affinity

North Vietnam fans by region: top regions in United States
#RegionReachAffinity×
01Washington~30K1.40×
02California~200K1.33×
03Georgia~40K1.26×
04Hawaii~6K1.24×
05Nebraska~7K1.18×
06Minnesota~20K1.17×
07South Dakota~3K1.15×
08Texas~100K1.14×
09Virginia~30K1.13×
10Washington, District of Columbia~4K1.13×
11Oregon~10K1.12×
12Massachusetts~20K1.09×
13Missouri~20K1.08×
14North Carolina~30K1.01×
15Arizona~20K1.01×
16Wisconsin~20K1.01×
17Kansas~9K1.01×
18North Dakota~2K1.01×
19Pennsylvania~40K1.00×
20Illinois~40K1.00×
21Alaska~2K1.00×
22Vermont~2K1.00×
23Iowa~9K0.99×
24Colorado~20K0.98×
25Louisiana~10K0.98×
26Oklahoma~10K0.98×
27Maryland~20K0.97×
28Connecticut~10K0.97×
29Arkansas~9K0.97×
30West Virginia~5K0.96×
31New Hampshire~4K0.96×
32Maine~4K0.96×
33Montana~3K0.96×
34Delaware~3K0.96×
35Nevada~10K0.94×
36Utah~10K0.94×
37Mississippi~9K0.94×
38Rhode Island~3K0.94×
39Kentucky~10K0.93×
40Idaho~5K0.93×
41New York~60K0.92×
42Michigan~30K0.92×
43New Jersey~30K0.92×
44Alabama~10K0.92×
45New Mexico~5K0.92×
46Indiana~20K0.91×
47Tennessee~20K0.88×
48South Carolina~20K0.88×
49Florida~70K0.85×
50Ohio~30K0.84×
Fig. 06

Affinity by region

Affinity by region — North Vietnam, United States
0.84×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the North Vietnam audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for North Vietnam audience
#·InterestCategoryAffinity×
01ConfucianismPolitics & Society256.92×
02Coppa ItaliaSports198.20×
03K.R.C. GenkSports72.67×
04Czech RepublicTravel & Leisure42.63×
05North KoreaTravel & Leisure41.14×
06CambodiaTravel & Leisure31.54×
07Da NangTravel & Leisure30.95×
08MongoliaTravel & Leisure27.99×
09HanoiTravel & Leisure19.83×
10Feng shuiHealth17.81×
11MalaysiaTravel & Leisure16.16×
12Turkish AirlinesTravel & Leisure13.65×
13VietnamTravel & Leisure11.97×
14South AfricaTravel & Leisure10.83×
15SingaporeTravel & Leisure10.60×
16BuddhismHealth10.27×
17United NationsPolitics & Society8.99×
18PakistanTravel & Leisure8.86×
19New ZealandTravel & Leisure8.27×
20DiaryKids & Family4.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the North Vietnam audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by North Vietnam audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.91×
SpiritualityBALANCE2.96×
IndulgenceJOY1.87×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by North Vietnam audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.70×
DIY MentalityTHRILL0.84×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does North Vietnam have in United States?

North Vietnam has an estimated audience of 1,143,682 people in United States, concentrated in California and Texas.

02

What is the gender split and age of North Vietnam fans?

44.7% of North Vietnam fans are female, 55.3% are male, with an average age of 48.9 years.

03

Which brands do North Vietnam fans like most?

North Vietnam fans show strongest brand affinity for Confucianism (256.92×), North Korea (41.14×), and Mongolia (27.99×) over the country average.

04

Where do North Vietnam fans live in United States?

North Vietnam fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do North Vietnam fans also like?

Beyond North Vietnam itself, the audience over-indexes on North Korea (41.14×), Mongolia (27.99×), Czech Republic (42.63×), and Coppa Italia (198.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for North Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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