North Vietnam Audience in United States
North Vietnam has an estimated audience of 1,143,682 people in United States. 44.7% are female, 55.3% are male, average age 48.9. Top regions: California, Texas, Florida. Top brand affinities: Definitive Technology, Bully (2011 film), Minnesota, Exelon, Urban Outfitters.
The average North Vietnam fan in United States is 48.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Definitive Technology, Bully (2011 film), Minnesota, with strongest over-indexing on Definitive Technology (291.43× the country average). Demographically, the North Vietnam audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: Country
Demographics of North Vietnam fans
| Metric | Value |
|---|---|
| Female | 44.7% |
| Male | 55.3% |
| Average age | 48.9 |
| Estimated audience size | 1,143,682 |
Audience persona
The typical North Vietnam fan in United States is more male, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Definitive Technology.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 178,410 | 1.42× |
| Texas | 113,160 | 1.15× |
| Florida | 71,918 | 0.93× |
| New York | 66,059 | 1.03× |
| Georgia | 53,042 | 1.51× |
| Pennsylvania | 38,953 | 1.01× |
| Illinois | 37,589 | 0.99× |
| Washington | 37,093 | 1.62× |
| North Carolina | 34,198 | 0.99× |
| Virginia | 32,129 | 1.15× |
| Ohio | 30,377 | 0.86× |
| New Jersey | 26,417 | 0.91× |
| Michigan | 26,313 | 0.88× |
| Massachusetts | 25,217 | 1.12× |
| Arizona | 22,196 | 0.95× |
| Tennessee | 21,432 | 0.93× |
| Maryland | 20,517 | 1.04× |
| Missouri | 19,941 | 1.08× |
| Minnesota | 18,614 | 1.14× |
| Colorado | 18,158 | 1.01× |
| Indiana | 17,750 | 0.85× |
| Oregon | 16,024 | 1.22× |
| Wisconsin | 15,626 | 0.91× |
| South Carolina | 14,574 | 0.85× |
| Louisiana | 14,070 | 0.95× |
| Kentucky | 13,372 | 0.93× |
| Alabama | 12,789 | 0.8× |
| Oklahoma | 12,293 | 0.97× |
| Connecticut | 11,391 | 0.99× |
| Nevada | 10,206 | 0.92× |
| Kansas | 9,370 | 1.04× |
| Utah | 8,929 | 0.87× |
| Iowa | 8,895 | 0.94× |
| Mississippi | 8,564 | 0.91× |
| Arkansas | 7,608 | 0.81× |
| Hawaii | 6,779 | 1.38× |
| Nebraska | 5,456 | 0.95× |
| West Virginia | 5,072 | 0.95× |
| Washington, District of Columbia | 5,060 | 1.47× |
| Idaho | 4,968 | 0.87× |
| New Mexico | 4,441 | 0.77× |
| New Hampshire | 4,179 | 0.93× |
| Maine | 3,666 | 0.89× |
| Rhode Island | 2,690 | 0.74× |
| Montana | 2,540 | 0.8× |
| Alaska | 2,454 | 1× |
| Delaware | 2,300 | 0.73× |
| Vermont | 2,285 | 1.14× |
| North Dakota | 2,184 | 0.93× |
| South Dakota | 2,112 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Definitive Technology | 291.43× | Technology & Electronics |
| Bully (2011 film) | 19.18× | Movies & TV |
| Minnesota | 4.33× | Travel & Leisure |
| Exelon | 32.01× | Home & Garden |
| Urban Outfitters | 2.62× | Shopping |
| Hebe | 8.31× | Home & Garden |
| Emperor Entertainment Group | 14.37× | Business & Career |
| Hibachi | 9.25× | Food & Beverages |
| Wok | 7.68× | Food & Beverages |
| Google Home | 6.37× | Technology & Electronics |
| UK garage | 5.32× | Music & Radio |
| Governor of Michigan | 6.69× | Politics & Society |
| Cachorros | 11.2× | Pets & Animals |
| Goma | 15.53× | Travel & Leisure |
| Vocal harmony | 3.87× | Music & Radio |
| Goop | 4.53× | Internet & Social Media |
| Cherish (group) | 8.28× | Music & Radio |
| Mackenzie Foy | 5.85× | Fashion & Accessoires |
| headspace | 6.84× | Health |
| Mothercare | 2.34× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 3.13 |
| Spirituality | BALANCE | 1.78 |
| Travelling | THRILL | 1.41 |
| Need for Security | CONSERVATISM | 1.35 |
| Price Sensitivity | PREMIUM | 1.32 |
| Quality Awareness | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Vietnam | 55.9% |
| United States | 11.9% |
| Japan | 7.2% |
See North Vietnam audiences in other countries
More Country audiences in United States
- United States (134,384,245)
- Mexico (48,716,375)
- Australia (45,480,148)
- Canada (41,667,301)
- United Kingdom (29,060,621)
Frequently asked questions
How many fans does North Vietnam have in United States?
North Vietnam has an estimated audience of 1,143,682 people in United States, concentrated in California and Texas.
What is the gender split and age of North Vietnam fans?
44.7% of North Vietnam fans are female, 55.3% are male, with an average age of 48.9 years.
Which brands do North Vietnam fans like most?
North Vietnam fans show strongest brand affinity for Definitive Technology (291.43×), Bully (2011 film) (19.18×), and Minnesota (4.33×) over the country average.
Where do North Vietnam fans live in United States?
North Vietnam fans in United States are most concentrated in California (reach 178,410), Texas (reach 113,160), and Florida (reach 71,918). These three regions account for the largest share of the active audience.
What other brands do North Vietnam fans also like?
Beyond North Vietnam itself, the audience over-indexes on Bully (2011 film) (19.18×), Minnesota (4.33×), Exelon (32.01×), and Urban Outfitters (2.62×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for North Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.