North Vietnam Audience in United States

North Vietnam has an estimated audience of 1,143,682 people in United States. 44.7% are female, 55.3% are male, average age 48.9. Top regions: California, Texas, Florida. Top brand affinities: Confucianism, Coppa Italia, Capital One, Mongolia, Hanoi.

The average North Vietnam fan in United States is 48.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Confucianism, Coppa Italia, Capital One, with strongest over-indexing on Confucianism (291.43× the country average). Demographically, the North Vietnam audience skews more male with an average age of 48.9, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of North Vietnam fans

Demographic split for North Vietnam audience in United States
MetricValue
Female44.7%
Male55.3%
Average age48.9
Estimated audience size1,143,682

Audience persona

The typical North Vietnam fan in United States is more male, around 48.9 years old, with strong Patriotism tendencies and a notable affinity for Confucianism.

Top regions in United States

Top regions ranked by reach for North Vietnam in United States
RegionReachAffinity
California178,4101.42×
Texas113,1601.15×
Florida71,9180.93×
New York66,0591.03×
Georgia53,0421.51×
Pennsylvania38,9531.01×
Illinois37,5890.99×
Washington37,0931.62×
North Carolina34,1980.99×
Virginia32,1291.15×
Ohio30,3770.86×
New Jersey26,4170.91×
Michigan26,3130.88×
Massachusetts25,2171.12×
Arizona22,1960.95×
Tennessee21,4320.93×
Maryland20,5171.04×
Missouri19,9411.08×
Minnesota18,6141.14×
Colorado18,1581.01×
Indiana17,7500.85×
Oregon16,0241.22×
Wisconsin15,6260.91×
South Carolina14,5740.85×
Louisiana14,0700.95×
Kentucky13,3720.93×
Alabama12,7890.8×
Oklahoma12,2930.97×
Connecticut11,3910.99×
Nevada10,2060.92×
Kansas9,3701.04×
Utah8,9290.87×
Iowa8,8950.94×
Mississippi8,5640.91×
Arkansas7,6080.81×
Hawaii6,7791.38×
Nebraska5,4560.95×
West Virginia5,0720.95×
Washington, District of Columbia5,0601.47×
Idaho4,9680.87×
New Mexico4,4410.77×
New Hampshire4,1790.93×
Maine3,6660.89×
Rhode Island2,6900.74×
Montana2,5400.8×
Alaska2,4541×
Delaware2,3000.73×
Vermont2,2851.14×
North Dakota2,1840.93×
South Dakota2,1120.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for North Vietnam audience
BrandAffinityCategory
Confucianism291.43×Politics & Society
Coppa Italia272.27×Sports
Capital One10.99×Business & Career
Mongolia25.63×Travel & Leisure
Hanoi43.33×Travel & Leisure
Autism Awareness19.03×Health
Cambodia32.01×Travel & Leisure
Da Nang53.93×Travel & Leisure
Clint Eastwood17.54×Movies & TV
Diabetes mellitus awareness12.48×Health
Google Maps6.73×Internet & Social Media
Malaysia16.62×Travel & Leisure
John Wayne22.4×Movies & TV
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
North Korea15.75×Travel & Leisure
CarGurus7.79×Cars & Mobility
Diane Keaton7.91×Movies & TV
Google News7.49×News
Indeed.com5.09×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by North Vietnam audience
TraitClusterScore
PatriotismCONSERVATISM3.13
SpiritualityBALANCE1.78
TravellingTHRILL1.41
Need for SecurityCONSERVATISM1.35
Price SensitivityPREMIUM1.32
Quality AwarenessPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for North Vietnam
CountryShare
Vietnam55.9%
United States11.9%
Japan7.2%

See North Vietnam audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does North Vietnam have in United States?

North Vietnam has an estimated audience of 1,143,682 people in United States, concentrated in California and Texas.

What is the gender split and age of North Vietnam fans?

44.7% of North Vietnam fans are female, 55.3% are male, with an average age of 48.9 years.

Which brands do North Vietnam fans like most?

North Vietnam fans show strongest brand affinity for Confucianism (291.43×), Coppa Italia (272.27×), and Capital One (10.99×) over the country average.

Where do North Vietnam fans live in United States?

North Vietnam fans in United States are most concentrated in California (reach 178,410), Texas (reach 113,160), and Florida (reach 71,918). These three regions account for the largest share of the active audience.

What other brands do North Vietnam fans also like?

Beyond North Vietnam itself, the audience over-indexes on Coppa Italia (272.27×), Capital One (10.99×), Mongolia (25.63×), and Hanoi (43.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for North Vietnam. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.