Mindvalley Audience in Germany
Mindvalley has an estimated audience of 229,083 people in Germany. 66.7% are female, 33.3% are male, average age 35.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Tifo, Progressive rock, Artistic inspiration, Gil Ofarim, Natural rubber.
The average Mindvalley fan in Germany is 35.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Tifo, Progressive rock, Artistic inspiration, with strongest over-indexing on Tifo (20.62× the country average). Demographically, the Mindvalley audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of Mindvalley fans
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 35.6 |
| Estimated audience size | 229,083 |
Audience persona
The typical Mindvalley fan in Germany is more female, around 35.6 years old, with strong Sports Activity tendencies and a notable affinity for Tifo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 56,803 | 1.54× |
| Nordrhein-Westfalen | 42,249 | 0.84× |
| Baden-Württemberg | 36,904 | 1.18× |
| Berlin | 27,768 | 2.71× |
| Hessen | 23,779 | 1.36× |
| Niedersachsen | 14,696 | 0.66× |
| Sachsen | 9,164 | 0.82× |
| Rheinland-Pfalz | 9,018 | 0.79× |
| Hamburg | 7,255 | 1.4× |
| Brandenburg | 7,069 | 0.99× |
| Schleswig-Holstein | 7,016 | 0.85× |
| Thüringen | 3,408 | 0.58× |
| Sachsen-Anhalt | 2,374 | 0.4× |
| Bremen | 1,914 | 0.98× |
| Mecklenburg-Vorpommern | 1,835 | 0.42× |
| Saarland | 1,321 | 0.47× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tifo | 20.62× | Sports |
| Progressive rock | 3.96× | Music & Radio |
| Artistic inspiration | 2.58× | Arts & Culture |
| Gil Ofarim | 2.43× | Music & Radio |
| Natural rubber | 3.75× | Cars & Mobility |
| Mie goreng | 9.07× | Food & Beverages |
| Commercial mortgage | 2.51× | Business & Career |
| Collectable | 1.88× | Kids & Family |
| Christmas Gift | 1.81× | Kids & Family |
| Jasper Cillessen | 41.89× | Sports |
| Business English | 2.63× | Business & Career |
| Mechanic | 2× | Cars & Mobility |
| Cadbury World | 7.36× | Travel & Leisure |
| Superformance | 20× | Cars & Mobility |
| Personalised Gifts | 1.51× | Home & Garden |
| Minestrone | 2.02× | Food & Beverages |
| Haarlem | 11.88× | Travel & Leisure |
| Hypertext | 2.04× | Technology & Electronics |
| Ipekyol | 2.75× | Shopping |
| Huck (magazine) | 6.44× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.02 |
| Mindfulness | BALANCE | 2.52 |
| Sustainability | BALANCE | 2.08 |
| Design Affinity | PREMIUM | 2.04 |
| Urban Lifestyle | OPEN | 1.83 |
| Spirituality | BALANCE | 1.82 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.4% |
| United Kingdom | 8.4% |
| Canada | 5.3% |
See Mindvalley audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Mindvalley have in Germany?
Mindvalley has an estimated audience of 229,083 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mindvalley fans?
66.7% of Mindvalley fans are female, 33.3% are male, with an average age of 35.6 years.
Which brands do Mindvalley fans like most?
Mindvalley fans show strongest brand affinity for Tifo (20.62×), Progressive rock (3.96×), and Artistic inspiration (2.58×) over the country average.
Where do Mindvalley fans live in Germany?
Mindvalley fans in Germany are most concentrated in Bayern (reach 56,803), Nordrhein-Westfalen (reach 42,249), and Baden-Württemberg (reach 36,904). These three regions account for the largest share of the active audience.
What other brands do Mindvalley fans also like?
Beyond Mindvalley itself, the audience over-indexes on Progressive rock (3.96×), Artistic inspiration (2.58×), Gil Ofarim (2.43×), and Natural rubber (3.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mindvalley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.