Mindvalley Audience in Germany
A data profile of the people who buy, follow and care about Mindvalley in Germany — modelled from more than twelve digital signal sources. Mindvalley has an estimated audience of 227,997 people in Germany.
The average Mindvalley fan in Germany is 35.6 years old, more female, and lives primarily in Bayern.
The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.
Top brand affinities include Time management, Dune, Marie Curie, with strongest over-indexing on Time management (24× the country average).
Demographically, the Mindvalley audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Mindfulness, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Mindvalley fan in Germany is more female, around 35.6 years old, with strong Mindfulness tendencies and a notable affinity for Time management.
At a glance
The key figures that characterise the Mindvalley profile in Germany.
Search interest · 12-month trend
Audience demographics of Mindvalley
66.7% are female, 33.3% are male, average age 35.6.
Gender split
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 35.6 |
| Estimated audience size | 227,997 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 29% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 12% |
Worldwide distribution
of the worldwide Mindvalley audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.5% |
| United Kingdom | 8.7% |
| Canada | 5.5% |
Geography
Where the Mindvalley audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~30K | 2.47× | |
| 02 | Bayern | ~50K | 1.45× | |
| 03 | Hessen | ~20K | 1.30× | |
| 04 | Hamburg | ~7K | 1.29× | |
| 05 | Baden-Württemberg | ~40K | 1.14× | |
| 06 | Bremen | ~2K | 1.02× | |
| 07 | Brandenburg | ~7K | 0.98× | |
| 08 | Saarland | ~3K | 0.91× | |
| 09 | Schleswig-Holstein | ~7K | 0.90× | |
| 10 | Sachsen | ~10K | 0.87× | |
| 11 | Rheinland-Pfalz | ~10K | 0.86× | |
| 12 | Nordrhein-Westfalen | ~40K | 0.84× | |
| 13 | Thüringen | ~5K | 0.84× | |
| 14 | Mecklenburg-Vorpommern | ~4K | 0.84× | |
| 15 | Sachsen-Anhalt | ~5K | 0.82× | |
| 16 | Niedersachsen | ~20K | 0.74× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Mindvalley audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Time management | Business & Career | 24.00× | ||
| 02 | Marie Curie | Business & Career | 20.00× | ||
| 03 | Vincent Cassel | Movies & TV | 20.00× | ||
| 04 | Russell Brand | Movies & TV | 18.65× | ||
| 05 | Suicide prevention | Politics & Society | 18.27× | ||
| 06 | Biohacking | Technology & Electronics | 17.17× | ||
| 07 | Dax Shepard | Movies & TV | 16.46× | ||
| 08 | Chicago Marathon | Sports | 16.18× | ||
| 09 | University of Münster | Business & Career | 12.39× | ||
| 10 | Khan Academy | Business & Career | 12.08× | ||
| 11 | Dune | Movies & TV | 11.38× | ||
| 12 | Udemy | Business & Career | 8.55× | ||
| 13 | Buddhism | Health | 6.30× | ||
| 14 | Neuroscience | Business & Career | 5.81× | ||
| 15 | Wizz Air | Travel & Leisure | 5.79× | ||
| 16 | Day spa | Beauty & Wellness | 5.20× | ||
| 17 | Skyscanner | Travel & Leisure | 4.17× | ||
| 18 | Hugendubel | Shopping | 3.23× | ||
| 19 | Ryanair | Travel & Leisure | 3.00× | ||
| 20 | Self-awareness | Health | 2.92× |
Personality of the Mindvalley audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.27× | |
| Spirituality | BALANCE | 2.68× | |
| Risk Appetite | THRILL | 1.92× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Pet Ownership | JOY | 0.76× | |
| Patriotism | CONSERVATISM | 0.79× |
Frequently asked questions
How many fans does Mindvalley have in Germany?
Mindvalley has an estimated audience of 227,997 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Mindvalley fans?
66.7% of Mindvalley fans are female, 33.3% are male, with an average age of 35.6 years.
Which brands do Mindvalley fans like most?
Mindvalley fans show strongest brand affinity for Time management (24×), Dune (11.38×), and Marie Curie (20×) over the country average.
Where do Mindvalley fans live in Germany?
Mindvalley fans in Germany are most concentrated in Bayern (reach ~50K), Nordrhein-Westfalen (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
What other brands do Mindvalley fans also like?
Beyond Mindvalley itself, the audience over-indexes on Dune (11.38×), Marie Curie (20×), Vincent Cassel (20×), and Russell Brand (18.65×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Business & Career audiences in Germany
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mindvalley. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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