Rascasse Audience Intelligence

Ground beef Audience in United States

A data profile of the people who buy, follow and care about Ground beef in United States — modelled from more than twelve digital signal sources. Ground beef has an estimated audience of 5,741,953 people in United States.

#36among Dish in United States#3451among Topic in United States#414in Food & Beverages

The average Ground beef fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pizza Hut, Microwave oven, Baking powder, with strongest over-indexing on Pizza Hut (2.49× the country average).

Demographically, the Ground beef audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Ground beef fan in United States is more female, around 43.0 years old, with strong Patriotism tendencies and a notable affinity for Pizza Hut.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Ground beef profile in United States.

Audience size
5.7M
in United States
Gender
58.7%♀
41.3% male
Age
43.0
average years
Country rank
#5921
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Ground beef fans

58.7% are female, 41.3% are male, average age 43.0.

Fig. 02

Gender split

58.7%
Female
41.3%
Male
Demographic split for Ground beef audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.0
Estimated audience size5,741,953
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Ground beef audience in United States
Age bracketShare%
16-1915%
20-2914%
30-3917%
40-4923%
50+31%
Fig. 04

Worldwide distribution

37.1%

of the worldwide Ground beef audience comes from United States.

Worldwide audience distribution share by country for Ground beef
CountryShare
United States37.1%
Brazil7.0%
United Kingdom6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Ground beef audience in United States is strongest.

Fig. 05

Top regions by affinity

Ground beef fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K1.30×
02Mississippi~60K1.28×
03Arkansas~60K1.20×
04Arizona~100K1.18×
05Oklahoma~80K1.18×
06Kansas~50K1.18×
07Nebraska~30K1.18×
08Indiana~100K1.17×
09Iowa~50K1.15×
10Wisconsin~100K1.14×
11Missouri~100K1.13×
12Idaho~30K1.13×
13West Virginia~30K1.12×
14Tennessee~100K1.11×
15New Mexico~30K1.11×
16Texas~500K1.10×
17Ohio~200K1.10×
18Michigan~200K1.08×
19Kentucky~80K1.08×
20Illinois~200K1.07×
21Georgia~200K1.07×
22Louisiana~80K1.07×
23South Dakota~10K1.07×
24South Carolina~90K1.05×
25Wyoming~9K1.03×
26Nevada~60K1.01×
27Montana~20K1.01×
28North Dakota~10K1.01×
29Florida~400K1.00×
30Minnesota~80K1.00×
31Pennsylvania~200K0.99×
32California~600K0.98×
33Oregon~60K0.98×
34Washington~100K0.95×
35North Carolina~200K0.94×
36Delaware~10K0.92×
37Alaska~10K0.91×
38Maine~20K0.90×
39Virginia~100K0.89×
40Colorado~80K0.89×
41Utah~40K0.87×
42Rhode Island~20K0.87×
43Maryland~90K0.86×
44Connecticut~50K0.86×
45Hawaii~20K0.86×
46New Jersey~100K0.84×
47New York~300K0.83×
48New Hampshire~20K0.81×
49Massachusetts~90K0.80×
50Washington, District of Columbia~10K0.61×
Fig. 06

Affinity by region

Affinity by region — Ground beef, United States
0.61×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Ground beef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Ground beef audience
#·InterestCategoryAffinity×
01Baking powderFood & Beverages8.25×
02SausageFood & Beverages3.65×
03Smoked meatFood & Beverages3.61×
04Microwave ovenHome & Garden3.21×
05Slow cookerFood & Beverages3.13×
06HypermarketShopping3.12×
07LongHorn SteakhouseFood & Beverages2.64×
08Pizza HutFood & Beverages2.49×
09Fast casual restaurantsFood & Beverages2.44×
10Hardware storeHome & Garden2.13×
11SubwayFood & Beverages2.09×
12Texas RoadhouseFood & Beverages1.92×
13Discount storesShopping1.86×
14NostalgiaHome & Garden1.86×
15Organic foodFood & Beverages1.79×
16BreakfastFood & Beverages1.77×
17GrillingFood & Beverages1.71×
18DinnerFood & Beverages1.71×
19Domino's PizzaFood & Beverages1.69×
20McDonald'sFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Ground beef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Ground beef audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.65×
Convenience OrientationPREMIUM1.55×
Career OrientationPOWER1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Ground beef audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
Pet OwnershipJOY0.70×
Luxury OrientationPREMIUM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Ground beef have in United States?

Ground beef has an estimated audience of 5,741,953 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Ground beef fans?

58.7% of Ground beef fans are female, 41.3% are male, with an average age of 43.0 years.

03

Which brands do Ground beef fans like most?

Ground beef fans show strongest brand affinity for Pizza Hut (2.49×), Microwave oven (3.21×), and Baking powder (8.25×) over the country average.

04

Where do Ground beef fans live in United States?

Ground beef fans in United States are most concentrated in California (reach ~600K), Texas (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Ground beef fans also like?

Beyond Ground beef itself, the audience over-indexes on Microwave oven (3.21×), Baking powder (8.25×), Subway (2.09×), and Texas Roadhouse (1.92×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Ground beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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