Ground beef Audience in United States

Ground beef logo

Ground beef has an estimated audience of 5,741,953 people in United States. 58.7% are female, 41.3% are male, average age 43.0. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Mathcore, Google Home, The Historian, Pillow.

The average Ground beef fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Mathcore, Google Home, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Ground beef audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Family Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Dish

Demographics of Ground beef fans

Demographic split for Ground beef audience in United States
MetricValue
Female58.7%
Male41.3%
Average age43.0
Estimated audience size5,741,953

Audience persona

The typical Ground beef fan in United States is more female, around 43.0 years old, with strong Family Orientation tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Ground beef in United States
RegionReachAffinity
California521,6680.83×
Texas481,1070.97×
Florida386,0770.99×
New York254,4510.79×
Ohio207,8881.18×
Illinois198,7731.04×
Pennsylvania197,1541.02×
Georgia178,2991.01×
Michigan170,1401.13×
North Carolina169,1160.98×
Arizona141,6911.21×
Tennessee136,1651.18×
Indiana126,8501.21×
Virginia122,1010.87×
Missouri113,6541.23×
New Jersey113,2370.78×
Washington109,2750.95×
Alabama109,1121.36×
Wisconsin101,3621.17×
South Carolina94,4581.09×
Massachusetts87,2640.77×
Colorado83,7940.93×
Oklahoma80,8711.27×
Kentucky79,0981.1×
Minnesota78,9930.96×
Maryland76,6970.78×
Louisiana72,0910.97×
Oregon64,9390.99×
Arkansas57,5961.22×
Mississippi56,7881.2×
Kansas55,1081.22×
Iowa54,2571.15×
Nevada52,4540.94×
Connecticut46,6210.81×
Utah43,4480.84×
Idaho33,9721.18×
Nebraska32,8081.14×
New Mexico32,4461.13×
West Virginia31,0171.16×
Maine19,8650.97×
New Hampshire18,7820.83×
Hawaii17,5280.71×
Montana17,0101.07×
Rhode Island14,4670.79×
South Dakota13,6671.03×
Delaware13,4060.85×
North Dakota11,3900.97×
Alaska10,4140.85×
Wyoming9,1031.07×
Washington, District of Columbia7,8360.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Ground beef audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Mathcore18.06×Music & Radio
Google Home11.64×Technology & Electronics
The Historian16.48×Literature
Pillow1.81×Home & Garden
Unique Gifts1.9×Shopping
Jingoism1.72×Politics & Society
Eurail16.57×Cars & Mobility
Parral, Chihuahua9.05×Travel & Leisure
Birthday Gifts1.85×Kids & Family
Layne Staley3.53×Music & Radio
Evan Tanner16.6×Sports
Mie goreng16.07×Food & Beverages
Étouffée10.31×Food & Beverages
Glasgow, Kentucky11.17×Travel & Leisure
charvel guitars12.76×Music & Radio
El Hijo del Santo12.68×Sports
MK1.63×Music & Radio
Holly Hagan17.22×Movies & TV
Dan Hardy11.49×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Ground beef audience
TraitClusterScore
Family OrientationCONSERVATISM1.44
Convenience OrientationPREMIUM1.38
Quality AwarenessPREMIUM1.35
Price SensitivityPREMIUM1.3
Need for SecurityCONSERVATISM1.28
IndulgenceJOY1.27

Worldwide distribution

Worldwide audience distribution share by country for Ground beef
CountryShare
United States37.1%
Brazil7.0%
United Kingdom6.1%

See Ground beef audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Ground beef have in United States?

Ground beef has an estimated audience of 5,741,953 people in United States, concentrated in California and Texas.

What is the gender split and age of Ground beef fans?

58.7% of Ground beef fans are female, 41.3% are male, with an average age of 43.0 years.

Which brands do Ground beef fans like most?

Ground beef fans show strongest brand affinity for Keene, New Hampshire (675×), Mathcore (18.06×), and Google Home (11.64×) over the country average.

Where do Ground beef fans live in United States?

Ground beef fans in United States are most concentrated in California (reach 521,668), Texas (reach 481,107), and Florida (reach 386,077). These three regions account for the largest share of the active audience.

What other brands do Ground beef fans also like?

Beyond Ground beef itself, the audience over-indexes on Mathcore (18.06×), Google Home (11.64×), The Historian (16.48×), and Pillow (1.81×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Ground beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.