Parmigiano-Reggiano Audience in United States

Parmigiano-Reggiano logo

Parmigiano-Reggiano has an estimated audience of 3,294,683 people in United States. 67.2% are female, 32.8% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Dish (food), Kroger, Cheese, Panda Express, Sauce.

The average Parmigiano-Reggiano fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Dish (food), Kroger, Cheese, with strongest over-indexing on Dish (food) (1.76× the country average). Demographically, the Parmigiano-Reggiano audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Cheese

Demographics of Parmigiano-Reggiano fans

Demographic split for Parmigiano-Reggiano audience in United States
MetricValue
Female67.2%
Male32.8%
Average age42.7
Estimated audience size3,294,683

Audience persona

The typical Parmigiano-Reggiano fan in United States is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Dish (food).

Top regions in United States

Top regions ranked by reach for Parmigiano-Reggiano in United States
RegionReachAffinity
California457,6321.26×
Texas274,9490.97×
New York249,3571.35×
Florida245,0681.1×
Illinois123,9641.13×
Pennsylvania106,8680.96×
Ohio98,7800.97×
New Jersey97,7001.17×
North Carolina95,0310.96×
Georgia91,9720.91×
Michigan87,8151.02×
Massachusetts79,6551.23×
Washington78,9351.19×
Virginia74,1380.92×
Arizona69,6611.04×
Tennessee63,3900.96×
Indiana52,8860.88×
Missouri49,7770.94×
Colorado49,3430.95×
Minnesota48,5321.03×
Maryland48,2600.85×
Wisconsin46,4030.94×
South Carolina44,1470.89×
Oregon40,0361.06×
Alabama39,7830.86×
Louisiana38,5170.91×
Nevada36,6881.15×
Utah36,5511.24×
Connecticut36,5111.1×
Kentucky35,8170.87×
Oklahoma33,9070.93×
Iowa24,6730.91×
Kansas24,1050.93×
Arkansas23,8070.88×
Hawaii21,2691.5×
Mississippi18,7330.69×
Idaho17,3061.05×
Nebraska15,9000.96×
New Mexico13,9640.85×
New Hampshire12,5210.96×
West Virginia11,5450.75×
Washington, District of Columbia10,8571.1×
Rhode Island10,7241.02×
Maine10,6740.9×
Montana9,8561.08×
Alaska8,0921.15×
South Dakota7,8841.04×
North Dakota7,3181.08×
Delaware6,7720.75×
Vermont4,7480.82×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Parmigiano-Reggiano audience
BrandAffinityCategory
Dish (food)1.76×Food & Beverages
Kroger1.54×Food & Beverages
Cheese1.55×Food & Beverages
Panda Express1.56×Food & Beverages
Sauce2.44×Food & Beverages
Doordash1.56×Food & Beverages
Pasta1.93×Food & Beverages
Chicken (food)1.92×Food & Beverages
Frying pan2.08×Home & Garden
Salad1.92×Food & Beverages
Garlic3.05×Food & Beverages
Steak1.52×Food & Beverages
Cookbook1.56×Food & Beverages
French fries1.86×Food & Beverages
Bacon2.05×Food & Beverages
Tomato2.09×Food & Beverages
Cream1.7×Food & Beverages
Soup1.92×Food & Beverages
Shrimp1.86×Food & Beverages
Buffalo wing2.34×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Parmigiano-Reggiano audience
TraitClusterScore
Healthy LifestyleBALANCE2.08
IndulgenceJOY1.62
Family OrientationCONSERVATISM1.43
Convenience OrientationPREMIUM1.27
Price SensitivityPREMIUM1.25
Need for SecurityCONSERVATISM1.19

Worldwide distribution

Worldwide audience distribution share by country for Parmigiano-Reggiano
CountryShare
United States24.8%
Italy18.4%
Germany3.6%

See Parmigiano-Reggiano audiences in other countries

More Cheese audiences in United States

Frequently asked questions

How many fans does Parmigiano-Reggiano have in United States?

Parmigiano-Reggiano has an estimated audience of 3,294,683 people in United States, concentrated in California and Texas.

What is the gender split and age of Parmigiano-Reggiano fans?

67.2% of Parmigiano-Reggiano fans are female, 32.8% are male, with an average age of 42.7 years.

Which brands do Parmigiano-Reggiano fans like most?

Parmigiano-Reggiano fans show strongest brand affinity for Dish (food) (1.76×), Kroger (1.54×), and Cheese (1.55×) over the country average.

Where do Parmigiano-Reggiano fans live in United States?

Parmigiano-Reggiano fans in United States are most concentrated in California (reach 457,632), Texas (reach 274,949), and New York (reach 249,357). These three regions account for the largest share of the active audience.

What other brands do Parmigiano-Reggiano fans also like?

Beyond Parmigiano-Reggiano itself, the audience over-indexes on Kroger (1.54×), Cheese (1.55×), Panda Express (1.56×), and Sauce (2.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Parmigiano-Reggiano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.