Rascasse Audience Intelligence

Parmigiano-Reggiano Audience in United States

A data profile of the people who buy, follow and care about Parmigiano-Reggiano in United States — modelled from more than twelve digital signal sources. Parmigiano-Reggiano has an estimated audience of 3,294,683 people in United States.

#3among Cheese in United States#4833among Topic in United States#613in Food & Beverages

The average Parmigiano-Reggiano fan in United States is 42.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dish (food), Kroger, Cheese, with strongest over-indexing on Dish (food) (1.76× the country average).

Demographically, the Parmigiano-Reggiano audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Parmigiano-Reggiano fan in United States is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Dish (food).

Category: Food & Beverages · Type: Topic · Subtype: Cheese

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Parmigiano-Reggiano profile in United States.

Audience size
3.3M
in United States
Gender
67.2%♀
32.8% male
Age
42.7
average years
Country rank
#9492
Topic in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Parmigiano-Reggiano fans

67.2% are female, 32.8% are male, average age 42.7.

Fig. 02

Gender split

67.2%
Female
32.8%
Male
Demographic split for Parmigiano-Reggiano audience in United States
MetricValue
Female67.2%
Male32.8%
Average age42.7
Estimated audience size3,294,683
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Parmigiano-Reggiano audience in United States
Age bracketShare%
16-1917%
20-2914%
30-3916%
40-4923%
50+31%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Parmigiano-Reggiano audience comes from United States.

Worldwide audience distribution share by country for Parmigiano-Reggiano
CountryShare
United States24.7%
Italy18.3%
Germany3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Parmigiano-Reggiano audience in United States is strongest.

Fig. 05

Top regions by affinity

Parmigiano-Reggiano fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~20K1.39×
02New York~200K1.24×
03Utah~40K1.19×
04California~400K1.18×
05Massachusetts~80K1.17×
06New Jersey~100K1.15×
07Washington~80K1.15×
08Alaska~8K1.15×
09Florida~300K1.13×
10Connecticut~40K1.12×
11Nevada~40K1.12×
12North Dakota~8K1.12×
13Montana~10K1.10×
14Illinois~100K1.07×
15Idaho~20K1.07×
16Oregon~40K1.06×
17Rhode Island~10K1.04×
18Arizona~70K1.03×
19South Dakota~8K1.02×
20Washington, District of Columbia~10K1.01×
21New Hampshire~10K1.00×
22Pennsylvania~100K0.99×
23Minnesota~50K0.99×
24Michigan~80K0.98×
25Nebraska~20K0.98×
26Ohio~100K0.96×
27Wisconsin~50K0.96×
28Tennessee~60K0.95×
29Iowa~30K0.95×
30Vermont~5K0.95×
31Oklahoma~30K0.94×
32Arkansas~30K0.94×
33Virginia~70K0.93×
34Missouri~50K0.93×
35Louisiana~40K0.93×
36Maine~10K0.93×
37Kansas~20K0.92×
38Texas~300K0.90×
39Colorado~50K0.90×
40South Carolina~40K0.90×
41Alabama~40K0.90×
42North Carolina~90K0.89×
43New Mexico~10K0.89×
44Maryland~50K0.88×
45Georgia~90K0.87×
46Kentucky~40K0.87×
47Indiana~50K0.86×
48West Virginia~10K0.86×
49Delaware~8K0.85×
50Mississippi~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Parmigiano-Reggiano, United States
0.80×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Parmigiano-Reggiano audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Parmigiano-Reggiano audience
#·InterestCategoryAffinity×
01GarlicFood & Beverages3.05×
02SauceFood & Beverages2.44×
03TomatoFood & Beverages2.09×
04Frying panHome & Garden2.08×
05BaconFood & Beverages2.05×
06PastaFood & Beverages1.93×
07Chicken (food)Food & Beverages1.92×
08SaladFood & Beverages1.92×
09SoupFood & Beverages1.92×
10French friesFood & Beverages1.86×
11ShrimpFood & Beverages1.86×
12Food LionShopping1.83×
13Dish (food)Food & Beverages1.76×
14CreamFood & Beverages1.70×
15Panda ExpressFood & Beverages1.56×
16DoordashFood & Beverages1.56×
17CookbookFood & Beverages1.56×
18CheeseFood & Beverages1.55×
19KrogerFood & Beverages1.54×
20SteakFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Parmigiano-Reggiano audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Parmigiano-Reggiano audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.13×
Family OrientationCONSERVATISM1.09×
Convenience OrientationPREMIUM1.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Parmigiano-Reggiano audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Design AffinityPREMIUM0.79×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Parmigiano-Reggiano have in United States?

Parmigiano-Reggiano has an estimated audience of 3,294,683 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Parmigiano-Reggiano fans?

67.2% of Parmigiano-Reggiano fans are female, 32.8% are male, with an average age of 42.7 years.

03

Which brands do Parmigiano-Reggiano fans like most?

Parmigiano-Reggiano fans show strongest brand affinity for Dish (food) (1.76×), Kroger (1.54×), and Cheese (1.55×) over the country average.

04

Where do Parmigiano-Reggiano fans live in United States?

Parmigiano-Reggiano fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Parmigiano-Reggiano fans also like?

Beyond Parmigiano-Reggiano itself, the audience over-indexes on Kroger (1.54×), Cheese (1.55×), Panda Express (1.56×), and Doordash (1.56×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Parmigiano-Reggiano audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Parmigiano-Reggiano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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