Sauce Audience in United States

Sauce has an estimated audience of 16,436,012 people in United States. 55.9% are female, 44.1% are male, average age 41.0. Top regions: Arizona, California, Texas. Top brand affinities: Eiichiro Oda, Capital One, Google Maps, Indeed.com, Circle K.

The average Sauce fan in United States is 41.0 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Eiichiro Oda, Capital One, Google Maps, with strongest over-indexing on Eiichiro Oda (522.69× the country average). Demographically, the Sauce audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Sauce fans

Demographic split for Sauce audience in United States
MetricValue
Female55.9%
Male44.1%
Average age41.0
Estimated audience size16,436,012

Audience persona

The typical Sauce fan in United States is more female, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Eiichiro Oda.

Top regions in United States

Top regions ranked by reach for Sauce in United States
RegionReachAffinity
Arizona2,341,3196.98×
California1,725,1700.95×
Texas1,310,3520.93×
New York1,076,3691.17×
Florida1,037,5960.93×
Pennsylvania641,1331.16×
Michigan537,8081.25×
Illinois472,1000.86×
Georgia471,7950.93×
Ohio439,4530.87×
North Carolina431,1230.87×
New Jersey404,9520.97×
Virginia363,8760.91×
Missouri313,6881.18×
Washington289,4710.88×
Massachusetts275,3560.85×
Tennessee264,6250.8×
Indiana263,8230.88×
Oregon255,6771.36×
Maryland241,3660.85×
Colorado237,1160.92×
South Carolina221,6230.9×
Louisiana203,2510.96×
Wisconsin197,2110.8×
Alabama194,8640.85×
Minnesota191,1810.81×
Kentucky180,0850.87×
Oklahoma170,5880.93×
Nevada170,0171.07×
Connecticut149,5660.91×
Arkansas121,9510.9×
Mississippi119,5780.88×
Utah118,7520.81×
Kansas106,1970.82×
Iowa105,9830.78×
New Mexico70,3450.85×
Idaho68,3160.83×
Nebraska67,4830.82×
Hawaii59,6490.84×
West Virginia59,1360.77×
New Hampshire47,7550.74×
Maine44,5870.76×
Montana40,7860.89×
Rhode Island38,4280.73×
Delaware36,5960.81×
Washington, District of Columbia35,3930.72×
Alaska26,8030.76×
South Dakota25,2880.67×
North Dakota23,0460.68×
Vermont20,2810.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sauce audience
BrandAffinityCategory
Eiichiro Oda522.69×Literature
Capital One16.08×Business & Career
Google Maps15.6×Internet & Social Media
Indeed.com12.72×Business & Career
Circle K18.71×Shopping
CarGurus13.95×Cars & Mobility
Enterprise Rent-A-Car13.13×Cars & Mobility
AccuWeather13.63×Home & Garden
Beetlejuice10×Movies & TV
DeviantArt14.09×Internet & Social Media
Aaron Rodgers12.75×Sports
Google News11.66×News
Bruce Willis13.61×Movies & TV
Khan Academy15.4×Business & Career
Diane Keaton11.08×Movies & TV
ICloud15.99×Technology & Electronics
Billy Bob Thornton14.51×Movies & TV
Pretzel21.71×Food & Beverages
Kendra Scott16.21×Fashion & Accessoires
Apple Store11.45×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sauce audience
TraitClusterScore
Urban LifestyleOPEN1.44
IndulgenceJOY1.3
Healthy LifestyleBALANCE1.25
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.24
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Sauce
CountryShare
United States25.2%
Taiwan4.7%
Japan4.5%

See Sauce audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sauce have in United States?

Sauce has an estimated audience of 16,436,012 people in United States, concentrated in Arizona and California.

What is the gender split and age of Sauce fans?

55.9% of Sauce fans are female, 44.1% are male, with an average age of 41.0 years.

Which brands do Sauce fans like most?

Sauce fans show strongest brand affinity for Eiichiro Oda (522.69×), Capital One (16.08×), and Google Maps (15.6×) over the country average.

Where do Sauce fans live in United States?

Sauce fans in United States are most concentrated in Arizona (reach 2,341,319), California (reach 1,725,170), and Texas (reach 1,310,352). These three regions account for the largest share of the active audience.

What other brands do Sauce fans also like?

Beyond Sauce itself, the audience over-indexes on Capital One (16.08×), Google Maps (15.6×), Indeed.com (12.72×), and Circle K (18.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.