Sauce Audience in United States

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Sauce has an estimated audience of 16,436,012 people in United States. 55.9% are female, 44.1% are male, average age 41.0. Top regions: Arizona, California, Texas. Top brand affinities: Goop, Governor of Michigan, Vocal harmony, Grinch, Wok.

The average Sauce fan in United States is 41.0 years old, more female, and lives primarily in Arizona. The audience is concentrated in Arizona, California, Texas. Top brand affinities include Goop, Governor of Michigan, Vocal harmony, with strongest over-indexing on Goop (13.72× the country average). Demographically, the Sauce audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Urban Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Sauce fans

Demographic split for Sauce audience in United States
MetricValue
Female55.9%
Male44.1%
Average age41.0
Estimated audience size16,436,012

Audience persona

The typical Sauce fan in United States is more female, around 41.0 years old, with strong Urban Lifestyle tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Sauce in United States
RegionReachAffinity
Arizona2,341,3196.98×
California1,725,1700.95×
Texas1,310,3520.93×
New York1,076,3691.17×
Florida1,037,5960.93×
Pennsylvania641,1331.16×
Michigan537,8081.25×
Illinois472,1000.86×
Georgia471,7950.93×
Ohio439,4530.87×
North Carolina431,1230.87×
New Jersey404,9520.97×
Virginia363,8760.91×
Missouri313,6881.18×
Washington289,4710.88×
Massachusetts275,3560.85×
Tennessee264,6250.8×
Indiana263,8230.88×
Oregon255,6771.36×
Maryland241,3660.85×
Colorado237,1160.92×
South Carolina221,6230.9×
Louisiana203,2510.96×
Wisconsin197,2110.8×
Alabama194,8640.85×
Minnesota191,1810.81×
Kentucky180,0850.87×
Oklahoma170,5880.93×
Nevada170,0171.07×
Connecticut149,5660.91×
Arkansas121,9510.9×
Mississippi119,5780.88×
Utah118,7520.81×
Kansas106,1970.82×
Iowa105,9830.78×
New Mexico70,3450.85×
Idaho68,3160.83×
Nebraska67,4830.82×
Hawaii59,6490.84×
West Virginia59,1360.77×
New Hampshire47,7550.74×
Maine44,5870.76×
Montana40,7860.89×
Rhode Island38,4280.73×
Delaware36,5960.81×
Washington, District of Columbia35,3930.72×
Alaska26,8030.76×
South Dakota25,2880.67×
North Dakota23,0460.68×
Vermont20,2810.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sauce audience
BrandAffinityCategory
Goop13.72×Internet & Social Media
Governor of Michigan15.97×Politics & Society
Vocal harmony8.91×Music & Radio
Grinch7.85×Movies & TV
Wok11.52×Food & Beverages
Hibachi12.9×Food & Beverages
Google Home10.39×Technology & Electronics
Grace Slick13.56×Music & Radio
Historic site6.52×Arts & Culture
headspace13.3×Health
Fairy godmother10.42×Literature
Mathcore10.99×Music & Radio
Cherish (group)14.81×Music & Radio
Hipster12.62×Politics & Society
No Escape (1994 film)14.5×Movies & TV
TV Fanatic12.31×Movies & TV
El Paso County, Colorado14.37×Travel & Leisure
Guitarist (magazine)12.02×Music & Radio
Kikar HaShabbat15.51×News
Harlow10.67×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sauce audience
TraitClusterScore
Urban LifestyleOPEN1.44
IndulgenceJOY1.3
Healthy LifestyleBALANCE1.25
Family OrientationCONSERVATISM1.25
Price SensitivityPREMIUM1.24
ExtroversionTHRILL1.23

Worldwide distribution

Worldwide audience distribution share by country for Sauce
CountryShare
United States25.2%
Taiwan4.7%
Japan4.5%

See Sauce audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Sauce have in United States?

Sauce has an estimated audience of 16,436,012 people in United States, concentrated in Arizona and California.

What is the gender split and age of Sauce fans?

55.9% of Sauce fans are female, 44.1% are male, with an average age of 41.0 years.

Which brands do Sauce fans like most?

Sauce fans show strongest brand affinity for Goop (13.72×), Governor of Michigan (15.97×), and Vocal harmony (8.91×) over the country average.

Where do Sauce fans live in United States?

Sauce fans in United States are most concentrated in Arizona (reach 2,341,319), California (reach 1,725,170), and Texas (reach 1,310,352). These three regions account for the largest share of the active audience.

What other brands do Sauce fans also like?

Beyond Sauce itself, the audience over-indexes on Governor of Michigan (15.97×), Vocal harmony (8.91×), Grinch (7.85×), and Wok (11.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sauce. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.