Garlic Audience in United States

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Garlic has an estimated audience of 8,410,443 people in United States. 66.2% are female, 33.8% are male, average age 43.1. Top regions: California, Texas, Florida. Top brand affinities: Chicken (food), Sauce, Butter, Frying pan, Bobby Flay.

The average Garlic fan in United States is 43.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Chicken (food), Sauce, Butter, with strongest over-indexing on Chicken (food) (1.66× the country average). Demographically, the Garlic audience skews more female with an average age of 43.1, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Spice

Demographics of Garlic fans

Demographic split for Garlic audience in United States
MetricValue
Female66.2%
Male33.8%
Average age43.1
Estimated audience size8,410,443

Audience persona

The typical Garlic fan in United States is more female, around 43.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Chicken (food).

Top regions in United States

Top regions ranked by reach for Garlic in United States
RegionReachAffinity
California1,151,7691.25×
Texas833,6991.15×
Florida658,8301.16×
New York599,7891.28×
Georgia300,1751.16×
Illinois298,3701.06×
Pennsylvania291,4761.03×
North Carolina251,9231×
Ohio238,8760.92×
New Jersey230,6641.08×
Michigan225,8291.03×
Virginia206,8121.01×
Washington197,3281.17×
Massachusetts181,0891.09×
Arizona167,4010.97×
Tennessee161,0630.95×
Maryland148,3311.03×
Indiana145,4190.95×
Missouri125,7440.93×
Minnesota125,5231.04×
Wisconsin121,4410.96×
South Carolina117,2680.93×
Alabama114,9640.98×
Louisiana113,8181.05×
Colorado112,7370.85×
Oregon110,9941.15×
Kentucky100,5270.95×
Oklahoma94,2581.01×
Connecticut91,0241.08×
Nevada80,0490.98×
Arkansas72,2871.04×
Mississippi70,3611.02×
Utah68,2580.91×
Kansas63,5170.96×
Iowa62,4360.9×
Hawaii44,6291.23×
Idaho39,4510.94×
Nebraska38,5510.91×
New Mexico37,8990.9×
West Virginia33,9150.87×
Maine31,4371.04×
New Hampshire28,4080.86×
Vermont25,6601.74×
Rhode Island25,1950.94×
Washington, District of Columbia23,4240.93×
Delaware19,2920.83×
Montana18,0930.78×
South Dakota14,9630.77×
Alaska14,9590.83×
North Dakota12,6890.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garlic audience
BrandAffinityCategory
Chicken (food)1.66×Food & Beverages
Sauce1.84×Food & Beverages
Butter1.57×Food & Beverages
Frying pan1.71×Home & Garden
Bobby Flay4.69×Food & Beverages
Iron Chef5×Food & Beverages
Slow cooker1.77×Food & Beverages
Shrimp1.62×Food & Beverages
Tomato1.76×Food & Beverages
Medicare (United States)1.54×Health
Food Lion1.55×Shopping
Soup1.54×Food & Beverages
Lemon1.64×Food & Beverages
Potato1.56×Food & Beverages
Bacon1.52×Food & Beverages
Onion2.09×Food & Beverages
Broth1.97×Food & Beverages
Arthritis awareness1.54×Health
Cholesterol1.64×Food & Beverages
Benjamin Netanyahu1.54×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garlic audience
TraitClusterScore
Healthy LifestyleBALANCE1.85
IndulgenceJOY1.41
Urban LifestyleOPEN1.3
Price SensitivityPREMIUM1.22
TravellingTHRILL1.16
ExtroversionTHRILL1.15

Worldwide distribution

Worldwide audience distribution share by country for Garlic
CountryShare
United States22.8%
Taiwan5.2%
Thailand5.2%

See Garlic audiences in other countries

More Spice audiences in United States

Frequently asked questions

How many fans does Garlic have in United States?

Garlic has an estimated audience of 8,410,443 people in United States, concentrated in California and Texas.

What is the gender split and age of Garlic fans?

66.2% of Garlic fans are female, 33.8% are male, with an average age of 43.1 years.

Which brands do Garlic fans like most?

Garlic fans show strongest brand affinity for Chicken (food) (1.66×), Sauce (1.84×), and Butter (1.57×) over the country average.

Where do Garlic fans live in United States?

Garlic fans in United States are most concentrated in California (reach 1,151,769), Texas (reach 833,699), and Florida (reach 658,830). These three regions account for the largest share of the active audience.

What other brands do Garlic fans also like?

Beyond Garlic itself, the audience over-indexes on Sauce (1.84×), Butter (1.57×), Frying pan (1.71×), and Bobby Flay (4.69×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garlic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.