A data profile of the people who buy, follow and care about Iron Chef in United States — modelled from more than twelve digital signal sources. Iron Chef has an estimated audience of 1,892,936 people in United States.
The average Iron Chef fan in United States is 42.2 years old, more female, and lives primarily in Arizona.
The audience is concentrated in Arizona, California, New York.
Top brand affinities include Chopped (TV series), Pizza Hut, Khan Academy, with strongest over-indexing on Chopped (TV series) (14.77× the country average).
Demographically, the Iron Chef audience skews more female with an average age of 42.2, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Iron Chef fan in United States is more female, around 42.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Chopped (TV series).
The key figures that characterise the Iron Chef profile in United States.
63.9% are female, 36.1% are male, average age 42.2.
| Metric | Value |
|---|---|
| Female | 63.9% |
| Male | 36.1% |
| Average age | 42.2 |
| Estimated audience size | 1,892,936 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 22% | |
| 40-49 | 21% | |
| 50+ | 26% |
Where the Iron Chef audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Connecticut | ~100K | 5.05× | |
| 02 | Arizona | ~200K | 4.93× | |
| 03 | Washington | ~100K | 2.71× | |
| 04 | Ohio | ~100K | 2.47× | |
| 05 | Massachusetts | ~80K | 2.08× | |
| 06 | Kentucky | ~50K | 2.05× | |
| 07 | New York | ~200K | 1.60× | |
| 08 | Hawaii | ~10K | 1.30× | |
| 09 | Alaska | ~4K | 1.00× | |
| 10 | Oregon | ~20K | 0.94× | |
| 11 | Virginia | ~40K | 0.92× | |
| 12 | Vermont | ~3K | 0.90× | |
| 13 | California | ~200K | 0.89× | |
| 14 | New Hampshire | ~6K | 0.86× | |
| 15 | Rhode Island | ~5K | 0.85× | |
| 16 | Nevada | ~20K | 0.84× | |
| 17 | Washington, District of Columbia | ~5K | 0.84× | |
| 18 | Maine | ~6K | 0.83× | |
| 19 | Montana | ~4K | 0.83× | |
| 20 | North Dakota | ~3K | 0.80× | |
| 21 | Colorado | ~20K | 0.79× | |
| 22 | Idaho | ~8K | 0.79× | |
| 23 | South Dakota | ~3K | 0.79× | |
| 24 | New Jersey | ~40K | 0.78× | |
| 25 | Minnesota | ~20K | 0.77× | |
| 26 | Utah | ~10K | 0.76× | |
| 27 | New Mexico | ~7K | 0.76× | |
| 28 | West Virginia | ~7K | 0.75× | |
| 29 | Delaware | ~4K | 0.75× | |
| 30 | Illinois | ~50K | 0.73× | |
| 31 | Kansas | ~10K | 0.73× | |
| 32 | Indiana | ~30K | 0.72× | |
| 33 | Maryland | ~20K | 0.72× | |
| 34 | Missouri | ~20K | 0.72× | |
| 35 | Pennsylvania | ~50K | 0.71× | |
| 36 | Michigan | ~40K | 0.71× | |
| 37 | Wisconsin | ~20K | 0.71× | |
| 38 | Oklahoma | ~20K | 0.71× | |
| 39 | Arkansas | ~10K | 0.71× | |
| 40 | Nebraska | ~7K | 0.71× | |
| 41 | Iowa | ~10K | 0.69× | |
| 42 | Georgia | ~40K | 0.67× | |
| 43 | North Carolina | ~40K | 0.67× | |
| 44 | Tennessee | ~30K | 0.67× | |
| 45 | Alabama | ~20K | 0.67× | |
| 46 | South Carolina | ~20K | 0.65× | |
| 47 | Mississippi | ~10K | 0.65× | |
| 48 | Louisiana | ~20K | 0.64× | |
| 49 | Florida | ~80K | 0.63× | |
| 50 | Texas | ~100K | 0.62× |
The strongest cross-interests of the Iron Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | America's Test Kitchen | Food & Beverages | 16.51× | ||
| 02 | Chopped (TV series) | Movies & TV | 14.77× | ||
| 03 | Anthony Bourdain | Food & Beverages | 10.98× | ||
| 04 | SeaWorld San Diego | Travel & Leisure | 10.76× | ||
| 05 | Bobby Flay | Food & Beverages | 10.49× | ||
| 06 | Hell's Kitchen (U.S. TV series) | Movies & TV | 7.70× | ||
| 07 | Top Chef | Food & Beverages | 7.41× | ||
| 08 | Khan Academy | Business & Career | 6.14× | ||
| 09 | QVC | Movies & TV | 4.14× | ||
| 10 | FedEx | Business & Career | 3.69× | ||
| 11 | Sustainable energy | Home & Garden | 3.57× | ||
| 12 | Renewable energy | Business & Career | 3.33× | ||
| 13 | Pizza Hut | Food & Beverages | 3.02× | ||
| 14 | Subway | Food & Beverages | 2.82× | ||
| 15 | Nostalgia | Home & Garden | 2.69× | ||
| 16 | Mortgage loans | Business & Career | 2.52× | ||
| 17 | Discount stores | Shopping | 2.51× | ||
| 18 | Organic food | Food & Beverages | 2.40× | ||
| 19 | McDonald's | Food & Beverages | 2.22× | ||
| 20 | Internet & Social Media | 1.95× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.84× | |
| Patriotism | CONSERVATISM | 1.79× | |
| Indulgence | JOY | 1.77× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.82× | |
| Individualism | JOY | 0.87× | |
| Healthy Lifestyle | BALANCE | 0.92× |
Iron Chef has an estimated audience of 1,892,936 people in United States, concentrated in Arizona and California.
63.9% of Iron Chef fans are female, 36.1% are male, with an average age of 42.2 years.
Iron Chef fans show strongest brand affinity for Chopped (TV series) (14.77×), Pizza Hut (3.02×), and Khan Academy (6.14×) over the country average.
Iron Chef fans in United States are most concentrated in Arizona (reach ~200K), California (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Iron Chef itself, the audience over-indexes on Pizza Hut (3.02×), Khan Academy (6.14×), FedEx (3.69×), and Anthony Bourdain (10.98×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Iron Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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