Top Chef Audience in United States

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Top Chef has an estimated audience of 5,975,972 people in United States. 61.1% are female, 38.9% are male, average age 39.5. Top regions: California, New York, Texas. Top brand affinities: Birmingham, Diane Keaton, The Gilded Age, Animal Kingdom (film), Nashville (2012 TV series).

The average Top Chef fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Birmingham, Diane Keaton, The Gilded Age, with strongest over-indexing on Birmingham (14.14× the country average). Demographically, the Top Chef audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Movie / TV Show / Series

Demographics of Top Chef fans

Demographic split for Top Chef audience in United States
MetricValue
Female61.1%
Male38.9%
Average age39.5
Estimated audience size5,975,972

Audience persona

The typical Top Chef fan in United States is more female, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Birmingham.

Top regions in United States

Top regions ranked by reach for Top Chef in United States
RegionReachAffinity
California814,5891.24×
New York458,0461.37×
Texas419,1390.82×
Florida339,5050.84×
Illinois264,8411.33×
Wisconsin254,8482.83×
Pennsylvania207,9861.03×
Virginia175,2501.2×
North Carolina173,7860.97×
Michigan172,4451.1×
Ohio166,5520.9×
Washington164,3101.37×
New Jersey162,0011.07×
Massachusetts160,0641.36×
Georgia150,1250.82×
Colorado116,6131.24×
Maryland114,0311.11×
Arizona111,0920.91×
Minnesota99,2801.16×
Oregon97,7651.43×
Tennessee92,3910.77×
Indiana88,9840.82×
Missouri86,1780.89×
South Carolina73,8830.82×
Connecticut68,3011.14×
Kentucky63,3990.85×
Louisiana58,8960.76×
Alabama56,6930.68×
Nevada50,6000.88×
Oklahoma47,0210.71×
Iowa38,4350.78×
Utah37,5410.7×
Kansas37,1190.79×
Arkansas32,6620.66×
Hawaii32,3091.26×
Washington, District of Columbia30,1831.68×
Maine29,1901.36×
Mississippi26,4960.54×
New Hampshire26,0571.11×
Idaho24,1140.8×
New Mexico23,4770.78×
Nebraska21,6160.72×
Rhode Island20,7761.09×
West Virginia15,2610.55×
Delaware14,7400.89×
Montana13,6440.82×
Vermont12,8051.22×
Alaska11,5060.9×
South Dakota8,8090.64×
North Dakota8,0100.65×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Top Chef audience
BrandAffinityCategory
Birmingham14.14×Travel & Leisure
Diane Keaton5.15×Movies & TV
The Gilded Age4.08×Movies & TV
Animal Kingdom (film)9.87×Movies & TV
Nashville (2012 TV series)10.02×Movies & TV
Robert Duvall7.25×Movies & TV
Euphoria1.91×Movies & TV
Animal Kingdom (TV series)8.45×Movies & TV
Christine Baranski12.08×Movies & TV
Khan Academy5.34×Business & Career
Costco2.31×Shopping
Mom (TV series)10.21×Movies & TV
Cooking show4.71×Food & Beverages
Pinterest1.93×Internet & Social Media
Sprout (TV network)10.3×Movies & TV
Green Lantern7.84×Movies & TV
Texas Roadhouse2.18×Food & Beverages
Dinner2.49×Food & Beverages
Whole Foods Market2.11×Shopping
Friendship1.87×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Top Chef audience
TraitClusterScore
Luxury OrientationPREMIUM2.72
Design AffinityPREMIUM1.96
LGBTQ+ IdentityOPEN1.88
Risk AppetiteTHRILL1.88
SustainabilityBALANCE1.72
IndulgenceJOY1.68

Worldwide distribution

Worldwide audience distribution share by country for Top Chef
CountryShare
United States39.1%
France20.1%
Spain8.1%

See Top Chef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Top Chef have in United States?

Top Chef has an estimated audience of 5,975,972 people in United States, concentrated in California and New York.

What is the gender split and age of Top Chef fans?

61.1% of Top Chef fans are female, 38.9% are male, with an average age of 39.5 years.

Which brands do Top Chef fans like most?

Top Chef fans show strongest brand affinity for Birmingham (14.14×), Diane Keaton (5.15×), and The Gilded Age (4.08×) over the country average.

Where do Top Chef fans live in United States?

Top Chef fans in United States are most concentrated in California (reach 814,589), New York (reach 458,046), and Texas (reach 419,139). These three regions account for the largest share of the active audience.

What other brands do Top Chef fans also like?

Beyond Top Chef itself, the audience over-indexes on Diane Keaton (5.15×), The Gilded Age (4.08×), Animal Kingdom (film) (9.87×), and Nashville (2012 TV series) (10.02×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Top Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.