A data profile of the people who buy, follow and care about Top Chef in France — modelled from more than twelve digital signal sources. Top Chef has an estimated audience of 2,955,403 people in France.
The average Top Chef fan in France is 43.3 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Nouvelle-Aquitaine.
Top brand affinities include Intermarché, Lidl, Cyril Lignac, with strongest over-indexing on Intermarché (1.75× the country average).
Demographically, the Top Chef audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Top Chef fan in France is more female, around 43.3 years old, with strong Indulgence tendencies and a notable affinity for Intermarché.
The key figures that characterise the Top Chef profile in France.
60.6% are female, 39.4% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 60.6% |
| Male | 39.4% |
| Average age | 43.3 |
| Estimated audience size | 2,955,403 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 30% |
of the worldwide Top Chef audience comes from France.
| Country | Share |
|---|---|
| United States | 39.4% |
| France | 19.5% |
| Spain | 8.2% |
Where the Top Chef audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.24× | |
| 02 | Auvergne-Rhône-Alpes | ~400K | 1.21× | |
| 03 | Nouvelle-Aquitaine | ~300K | 1.20× | |
| 04 | Brittany | ~200K | 1.13× | |
| 05 | Pays de la Loire | ~200K | 1.12× | |
| 06 | Occitanie | ~300K | 1.04× | |
| 07 | Bourgogne-Franche-Comté | ~100K | 1.00× | |
| 08 | Centre-Val de Loire | ~100K | 0.97× | |
| 09 | Grand Est | ~200K | 0.95× | |
| 10 | Provence-Alpes-Côte d'Azur | ~200K | 0.93× | |
| 11 | Normandy | ~100K | 0.84× | |
| 12 | Hauts-de-France | ~200K | 0.80× | |
| 13 | Corsica | ~10K | 0.65× |
The strongest cross-interests of the Top Chef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cyril Lignac | Food & Beverages | 3.85× | ||
| 02 | Philippe Etchebest | Food & Beverages | 3.27× | ||
| 03 | Pierre Hermé | Food & Beverages | 2.99× | ||
| 04 | Gourmet Foods | Food & Beverages | 2.23× | ||
| 05 | Culinary art | Arts & Culture | 1.95× | ||
| 06 | Pâtisserie | Food & Beverages | 1.80× | ||
| 07 | Intermarché | Shopping | 1.75× | ||
| 08 | Aldi | Shopping | 1.70× | ||
| 09 | Eating | Food & Beverages | 1.66× | ||
| 10 | Chocolate | Food & Beverages | 1.66× | ||
| 11 | Pastry | Food & Beverages | 1.66× | ||
| 12 | Kitchen | Home & Garden | 1.65× | ||
| 13 | Desserts | Food & Beverages | 1.63× | ||
| 14 | French cuisine | Food & Beverages | 1.63× | ||
| 15 | La Banque postale | Business & Career | 1.58× | ||
| 16 | Hypermarket | Shopping | 1.55× | ||
| 17 | Lidl | Shopping | 1.54× | ||
| 18 | Carrefour | Shopping | 1.54× | ||
| 19 | Conforama | Home & Garden | 1.51× | ||
| 20 | Auchan | Shopping | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.45× | |
| Price Sensitivity | PREMIUM | 1.32× | |
| Community Orientation | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.92× | |
| Early Adopter Mentality | POWER | 0.94× | |
| Pet Ownership | JOY | 0.97× |
Top Chef has an estimated audience of 2,955,403 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
60.6% of Top Chef fans are female, 39.4% are male, with an average age of 43.3 years.
Top Chef fans show strongest brand affinity for Intermarché (1.75×), Lidl (1.54×), and Cyril Lignac (3.85×) over the country average.
Top Chef fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Nouvelle-Aquitaine (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Top Chef itself, the audience over-indexes on Lidl (1.54×), Cyril Lignac (3.85×), Carrefour (1.54×), and Aldi (1.7×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Top Chef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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