Birmingham Audience in United States

Birmingham has an estimated audience of 4,604,926 people in United States. 57.5% are female, 42.5% are male, average age 42.6. Top regions: Alabama, California, Texas. Top brand affinities: Kia Sportage, Top Chef, Houston Astros, Honda HR-V, Hobby Lobby.

The average Birmingham fan in United States is 42.6 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, California, Texas. Top brand affinities include Kia Sportage, Top Chef, Houston Astros, with strongest over-indexing on Kia Sportage (23.62× the country average). Demographically, the Birmingham audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Birmingham fans

Demographic split for Birmingham audience in United States
MetricValue
Female57.5%
Male42.5%
Average age42.6
Estimated audience size4,604,926

Audience persona

The typical Birmingham fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Birmingham in United States
RegionReachAffinity
Alabama852,79313.26×
California358,7500.71×
Texas328,9160.83×
Florida313,4151.01×
Georgia219,8691.55×
Michigan217,2981.8×
New York191,4270.74×
Illinois146,5420.96×
Tennessee142,3381.54×
North Carolina116,3930.84×
Ohio97,7050.69×
Pennsylvania91,2860.59×
Virginia89,6390.8×
Mississippi78,9802.08×
New Jersey69,0250.59×
Missouri68,2990.92×
Louisiana68,0081.15×
Washington65,2000.71×
Arizona62,7710.67×
Indiana59,4580.71×
Massachusetts55,3730.61×
South Carolina52,6510.76×
Maryland51,5420.65×
Wisconsin51,1400.74×
Colorado48,5210.67×
Kentucky46,9080.81×
Minnesota42,8530.65×
Oklahoma39,0320.76×
Arkansas34,9910.92×
Oregon31,8150.6×
Kansas27,5530.76×
Connecticut26,5460.57×
Iowa25,4260.67×
Nevada25,2010.57×
Utah23,3910.57×
Nebraska13,8010.6×
Washington, District of Columbia13,7781×
New Mexico12,9030.56×
Idaho12,0530.52×
West Virginia11,4680.53×
Hawaii10,2660.52×
New Hampshire8,5120.47×
Maine8,2050.5×
Rhode Island7,1610.49×
Montana6,3240.5×
Delaware6,1800.49×
Alaska5,1060.52×
South Dakota5,0480.47×
North Dakota4,7130.5×
Vermont3,5780.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birmingham audience
BrandAffinityCategory
Kia Sportage23.62×Cars & Mobility
Top Chef9.25×Food & Beverages
Houston Astros5.57×Sports
Honda HR-V15.96×Cars & Mobility
Hobby Lobby2.04×Home & Garden
MSN2.04×News
Pre-school playgroup17.12×Kids & Family
JoJo Siwa6.17×Movies & TV
Real property2.66×Home & Garden
Happiness1.57×Health
Auburn Tigers football5.55×Sports
Aldi1.74×Shopping
Spas1.66×Beauty & Wellness
Weather1.94×Home & Garden
Staples (Canada)2.2×Business & Career
Hairstyle1.77×Beauty & Wellness
southwest airlines2.3×Travel & Leisure
Dentistry2.27×Business & Career
Jeep Grand Cherokee4.52×Cars & Mobility
Weddings1.63×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birmingham audience
TraitClusterScore
ExtroversionTHRILL1.58
Community OrientationOPEN1.21
DIY MentalityTHRILL1.17
Sports ActivityPOWER1.15
IndulgenceJOY1.13
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Birmingham
CountryShare
United Kingdom56.8%
United States19.3%
Australia2.3%

See Birmingham audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Birmingham have in United States?

Birmingham has an estimated audience of 4,604,926 people in United States, concentrated in Alabama and California.

What is the gender split and age of Birmingham fans?

57.5% of Birmingham fans are female, 42.5% are male, with an average age of 42.6 years.

Which brands do Birmingham fans like most?

Birmingham fans show strongest brand affinity for Kia Sportage (23.62×), Top Chef (9.25×), and Houston Astros (5.57×) over the country average.

Where do Birmingham fans live in United States?

Birmingham fans in United States are most concentrated in Alabama (reach 852,793), California (reach 358,750), and Texas (reach 328,916). These three regions account for the largest share of the active audience.

What other brands do Birmingham fans also like?

Beyond Birmingham itself, the audience over-indexes on Top Chef (9.25×), Houston Astros (5.57×), Honda HR-V (15.96×), and Hobby Lobby (2.04×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birmingham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.