Birmingham Audience in United States

Birmingham logo

Birmingham has an estimated audience of 4,604,926 people in United States. 57.5% are female, 42.5% are male, average age 42.6. Top regions: Alabama, California, Texas. Top brand affinities: Elsword, Google Photos, Bank account, Pro-Ject, Mackenzie Foy.

The average Birmingham fan in United States is 42.6 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, California, Texas. Top brand affinities include Elsword, Google Photos, Bank account, with strongest over-indexing on Elsword (23.62× the country average). Demographically, the Birmingham audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Birmingham fans

Demographic split for Birmingham audience in United States
MetricValue
Female57.5%
Male42.5%
Average age42.6
Estimated audience size4,604,926

Audience persona

The typical Birmingham fan in United States is more female, around 42.6 years old, with strong Extroversion tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Birmingham in United States
RegionReachAffinity
Alabama852,79313.26×
California358,7500.71×
Texas328,9160.83×
Florida313,4151.01×
Georgia219,8691.55×
Michigan217,2981.8×
New York191,4270.74×
Illinois146,5420.96×
Tennessee142,3381.54×
North Carolina116,3930.84×
Ohio97,7050.69×
Pennsylvania91,2860.59×
Virginia89,6390.8×
Mississippi78,9802.08×
New Jersey69,0250.59×
Missouri68,2990.92×
Louisiana68,0081.15×
Washington65,2000.71×
Arizona62,7710.67×
Indiana59,4580.71×
Massachusetts55,3730.61×
South Carolina52,6510.76×
Maryland51,5420.65×
Wisconsin51,1400.74×
Colorado48,5210.67×
Kentucky46,9080.81×
Minnesota42,8530.65×
Oklahoma39,0320.76×
Arkansas34,9910.92×
Oregon31,8150.6×
Kansas27,5530.76×
Connecticut26,5460.57×
Iowa25,4260.67×
Nevada25,2010.57×
Utah23,3910.57×
Nebraska13,8010.6×
Washington, District of Columbia13,7781×
New Mexico12,9030.56×
Idaho12,0530.52×
West Virginia11,4680.53×
Hawaii10,2660.52×
New Hampshire8,5120.47×
Maine8,2050.5×
Rhode Island7,1610.49×
Montana6,3240.5×
Delaware6,1800.49×
Alaska5,1060.52×
South Dakota5,0480.47×
North Dakota4,7130.5×
Vermont3,5780.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Birmingham audience
BrandAffinityCategory
Elsword23.62×Games
Google Photos1.9×Technology & Electronics
Bank account1.84×Business & Career
Pro-Ject2.89×Music & Radio
Mackenzie Foy3.88×Fashion & Accessoires
Jaws2.19×Movies & TV
Iron Man (film)1.68×Movies & TV
Home staging1.84×Home & Garden
Jeep Grand Cherokee (WJ)2.17×Cars & Mobility
Janitor2.19×Home & Garden
Jeep Wagoneer1.81×Cars & Mobility
Viator1.57×Travel & Leisure
Meals on Wheels1.58×Food & Beverages
Keeper (password manager)1.72×Technology & Electronics
The Family Leader18.52×Business & Career
Hebe1.63×Home & Garden
Kerang1.73×Travel & Leisure
Ayrton Senna2.48×Sports
Khaadi1.61×Fashion & Accessoires
Hayward, California2.59×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Birmingham audience
TraitClusterScore
ExtroversionTHRILL1.58
Community OrientationOPEN1.21
DIY MentalityTHRILL1.17
Sports ActivityPOWER1.15
IndulgenceJOY1.13
Price SensitivityPREMIUM1.13

Worldwide distribution

Worldwide audience distribution share by country for Birmingham
CountryShare
United Kingdom56.8%
United States19.3%
Australia2.3%

See Birmingham audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Birmingham have in United States?

Birmingham has an estimated audience of 4,604,926 people in United States, concentrated in Alabama and California.

What is the gender split and age of Birmingham fans?

57.5% of Birmingham fans are female, 42.5% are male, with an average age of 42.6 years.

Which brands do Birmingham fans like most?

Birmingham fans show strongest brand affinity for Elsword (23.62×), Google Photos (1.9×), and Bank account (1.84×) over the country average.

Where do Birmingham fans live in United States?

Birmingham fans in United States are most concentrated in Alabama (reach 852,793), California (reach 358,750), and Texas (reach 328,916). These three regions account for the largest share of the active audience.

What other brands do Birmingham fans also like?

Beyond Birmingham itself, the audience over-indexes on Google Photos (1.9×), Bank account (1.84×), Pro-Ject (2.89×), and Mackenzie Foy (3.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Birmingham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.