Rascasse Audience Intelligence

Birmingham Audience in United States

A data profile of the people who buy, follow and care about Birmingham in United States — modelled from more than twelve digital signal sources. Birmingham has an estimated audience of 4,604,926 people in United States.

#114among City in United States#509among POI in United States#608in Travel & Leisure

The average Birmingham fan in United States is 42.6 years old, more female, and lives primarily in Alabama.

The audience is concentrated in Alabama, Michigan, California.

Top brand affinities include Top Chef, FedEx, Happiness, with strongest over-indexing on Top Chef (14.14× the country average).

Demographically, the Birmingham audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Birmingham fan in United States is more female, around 42.6 years old, with strong Community Orientation tendencies and a notable affinity for Top Chef.

Category: Travel & Leisure · Type: POI · Subtype: City

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Birmingham profile in United States.

Audience size
4.6M
in United States
Gender
57.5%♀
42.5% male
Age
42.6
average years
Country rank
#7166
POI in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Birmingham fans

57.5% are female, 42.5% are male, average age 42.6.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Birmingham audience in United States
MetricValue
Female57.5%
Male42.5%
Average age42.6
Estimated audience size4,604,926
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Birmingham audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3918%
40-4922%
50+30%
Fig. 04

Worldwide distribution

19.2%

of the worldwide Birmingham audience comes from United States.

Worldwide audience distribution share by country for Birmingham
CountryShare
United Kingdom56.7%
United States19.2%
Australia2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Birmingham audience in United States is strongest.

Fig. 05

Top regions by affinity

Birmingham fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~900K14.75×
02Michigan~400K3.10×
03Mississippi~80K2.02×
04Georgia~200K1.41×
05Tennessee~100K1.40×
06Louisiana~60K1.08×
07Washington, District of Columbia~10K0.94×
08Florida~300K0.92×
09Missouri~70K0.89×
10Arkansas~30K0.89×
11Illinois~100K0.85×
12Kentucky~40K0.77×
13Texas~300K0.75×
14North Carolina~100K0.75×
15Kansas~30K0.74×
16Virginia~80K0.73×
17South Carolina~50K0.71×
18Oklahoma~40K0.71×
19Wisconsin~50K0.70×
20Iowa~30K0.70×
21New York~200K0.68×
22Ohio~90K0.67×
23Washington~60K0.66×
24Indiana~60K0.66×
25California~300K0.65×
26Arizona~60K0.62×
27Maryland~50K0.62×
28Colorado~40K0.62×
29Minnesota~40K0.61×
30Nebraska~10K0.60×
31Alaska~6K0.60×
32Massachusetts~50K0.58×
33Oregon~30K0.58×
34West Virginia~10K0.58×
35North Dakota~5K0.58×
36New Jersey~70K0.57×
37Pennsylvania~90K0.56×
38Connecticut~30K0.56×
39Utah~20K0.56×
40New Mexico~10K0.56×
41Montana~7K0.55×
42South Dakota~6K0.55×
43Vermont~4K0.55×
44Nevada~20K0.54×
45Idaho~10K0.54×
46Hawaii~10K0.54×
47Maine~9K0.53×
48Rhode Island~8K0.53×
49Delaware~7K0.53×
50New Hampshire~9K0.51×
Fig. 06

Affinity by region

Affinity by region — Birmingham, United States
0.51×1.00×14.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Birmingham audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Birmingham audience
#·InterestCategoryAffinity×
01Hertha BSCSports20.00×
02Top ChefFood & Beverages14.14×
03University of AlabamaBusiness & Career5.08×
04Auburn Tigers footballSports4.27×
05FedExBusiness & Career2.77×
06Real propertyHome & Garden2.46×
07Mortgage loansBusiness & Career1.77×
08WeatherHome & Garden1.77×
09SubwayFood & Beverages1.76×
10HollywoodTravel & Leisure1.76×
11HairstyleBeauty & Wellness1.72×
12UniversityBusiness & Career1.72×
13Pizza HutFood & Beverages1.65×
14Self careHealth1.63×
15McDonald'sFood & Beverages1.61×
16HappinessHealth1.53×
17Burger KingFood & Beverages1.53×
18FIFA World CupSports1.51×
19RedditInternet & Social Media1.51×
20PinterestInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Birmingham audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Birmingham audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
Convenience OrientationPREMIUM1.41×
IndulgenceJOY1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Birmingham audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.87×
MindfulnessBALANCE0.91×
Luxury OrientationPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Birmingham have in United States?

Birmingham has an estimated audience of 4,604,926 people in United States, concentrated in Alabama and Michigan.

02

What is the gender split and age of Birmingham fans?

57.5% of Birmingham fans are female, 42.5% are male, with an average age of 42.6 years.

03

Which brands do Birmingham fans like most?

Birmingham fans show strongest brand affinity for Top Chef (14.14×), FedEx (2.77×), and Happiness (1.53×) over the country average.

04

Where do Birmingham fans live in United States?

Birmingham fans in United States are most concentrated in Alabama (reach ~900K), Michigan (reach ~400K), and California (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Birmingham fans also like?

Beyond Birmingham itself, the audience over-indexes on FedEx (2.77×), Happiness (1.53×), Real property (2.46×), and Pinterest (1.5×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More City audiences in United States

See Birmingham audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Birmingham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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