Birmingham Audience in Germany
Birmingham has an estimated audience of 278,718 people in Germany. 38.8% are female, 61.2% are male, average age 40.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Medieval fantasy, Israel, Unique Gifts, Stradivarius, KLIX (AM).
The average Birmingham fan in Germany is 40.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Medieval fantasy, Israel, Unique Gifts, with strongest over-indexing on Medieval fantasy (23.79× the country average). Demographically, the Birmingham audience skews more male with an average age of 40.8, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: POI · Subtype: City
Demographics of Birmingham fans
| Metric | Value |
|---|---|
| Female | 38.8% |
| Male | 61.2% |
| Average age | 40.8 |
| Estimated audience size | 278,718 |
Audience persona
The typical Birmingham fan in Germany is more male, around 40.8 years old, with strong Patriotism tendencies and a notable affinity for Medieval fantasy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 71,660 | 1.18× |
| Bayern | 56,272 | 1.26× |
| Baden-Württemberg | 41,707 | 1.1× |
| Hessen | 29,407 | 1.38× |
| Niedersachsen | 26,170 | 0.97× |
| Berlin | 17,389 | 1.4× |
| Rheinland-Pfalz | 13,126 | 0.94× |
| Sachsen | 12,640 | 0.92× |
| Schleswig-Holstein | 8,412 | 0.84× |
| Brandenburg | 7,287 | 0.84× |
| Hamburg | 7,065 | 1.12× |
| Thüringen | 5,320 | 0.75× |
| Sachsen-Anhalt | 5,146 | 0.71× |
| Mecklenburg-Vorpommern | 3,516 | 0.66× |
| Saarland | 2,812 | 0.82× |
| Bremen | 2,650 | 1.11× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Medieval fantasy | 23.79× | Literature |
| Israel | 3.39× | Travel & Leisure |
| Unique Gifts | 1.72× | Shopping |
| Stradivarius | 1.97× | Shopping |
| KLIX (AM) | 3.09× | Music & Radio |
| Pillow | 1.71× | Home & Garden |
| 3D printing | 2.42× | Technology & Electronics |
| CAC 40 | 1.6× | Business & Career |
| Christmas Gift | 1.83× | Kids & Family |
| The Journey (1959 film) | 14.28× | Movies & TV |
| Birthday Gifts | 1.63× | Kids & Family |
| Google Home | 4.99× | Technology & Electronics |
| Corona (band) | 2.13× | Music & Radio |
| Škoda Kodiaq | 1.77× | Cars & Mobility |
| JDSU | 2.57× | Business & Career |
| Buying a House | 4.78× | Home & Garden |
| Este, Veneto | 1.84× | Travel & Leisure |
| Baiersbronn | 6.13× | Travel & Leisure |
| Captain Fantastic (film) | 6.59× | Movies & TV |
| Home Delivery | 1.86× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.58 |
| Community Orientation | OPEN | 1.46 |
| Spirituality | BALANCE | 1.38 |
| Early Adopter Mentality | POWER | 1.38 |
| Convenience Orientation | PREMIUM | 1.34 |
| Sports Activity | POWER | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 56.8% |
| United States | 19.3% |
| Australia | 2.3% |
See Birmingham audiences in other countries
More City audiences in Germany
- Munich (13,817,934)
- Cologne (11,127,236)
- Düsseldorf (9,799,850)
- Bar, Montenegro (9,526,743)
- Berlin (8,392,974)
Frequently asked questions
How many fans does Birmingham have in Germany?
Birmingham has an estimated audience of 278,718 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Birmingham fans?
38.8% of Birmingham fans are female, 61.2% are male, with an average age of 40.8 years.
Which brands do Birmingham fans like most?
Birmingham fans show strongest brand affinity for Medieval fantasy (23.79×), Israel (3.39×), and Unique Gifts (1.72×) over the country average.
Where do Birmingham fans live in Germany?
Birmingham fans in Germany are most concentrated in Nordrhein-Westfalen (reach 71,660), Bayern (reach 56,272), and Baden-Württemberg (reach 41,707). These three regions account for the largest share of the active audience.
What other brands do Birmingham fans also like?
Beyond Birmingham itself, the audience over-indexes on Israel (3.39×), Unique Gifts (1.72×), Stradivarius (1.97×), and KLIX (AM) (3.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Birmingham. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.