Cooking show Audience in United States

Cooking show has an estimated audience of 17,102,247 people in United States. 61.9% are female, 38.1% are male, average age 41.0. Top regions: California, New York, Texas. Top brand affinities: PSV Eindhoven, Back to the Future, Feyenoord, FC Bayern Munich, Planet Fitness.

The average Cooking show fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include PSV Eindhoven, Back to the Future, Feyenoord, with strongest over-indexing on PSV Eindhoven (74.09× the country average). Demographically, the Cooking show audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Design Affinity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Cooking show fans

Demographic split for Cooking show audience in United States
MetricValue
Female61.9%
Male38.1%
Average age41.0
Estimated audience size17,102,247

Audience persona

The typical Cooking show fan in United States is more female, around 41.0 years old, with strong Design Affinity tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for Cooking show in United States
RegionReachAffinity
California2,255,1081.2×
New York1,490,7751.56×
Texas1,413,0360.96×
Florida1,161,5171×
Pennsylvania571,4450.99×
Illinois560,0690.98×
North Carolina550,0311.07×
Georgia538,8361.02×
Michigan474,6381.06×
Ohio470,0250.89×
New Jersey440,6201.01×
Virginia413,0890.99×
Washington378,6331.1×
Massachusetts361,2281.07×
Tennessee343,4911×
Arizona338,5740.97×
South Carolina292,3141.14×
Maryland291,3910.99×
Indiana270,2050.86×
Missouri268,7570.97×
Colorado242,1100.9×
Oregon224,7441.15×
Alabama221,8790.93×
Minnesota221,3760.9×
Louisiana204,3120.93×
Wisconsin204,2460.79×
Kentucky200,5710.94×
Oklahoma166,3680.88×
Connecticut165,5620.97×
Nevada161,2530.97×
Utah152,0380.99×
Arkansas136,0940.97×
Kansas135,0661×
Mississippi124,4690.88×
Iowa114,3620.81×
Hawaii83,6721.14×
New Mexico79,3020.92×
Idaho72,9920.85×
Nebraska70,1520.82×
Maine65,9931.08×
New Hampshire55,3590.82×
West Virginia55,3300.69×
Alaska51,2711.4×
Rhode Island50,3110.92×
Washington, District of Columbia44,7310.87×
Montana41,2570.87×
South Dakota40,7221.03×
North Dakota39,6501.13×
Delaware39,4230.84×
Wyoming38,3641.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cooking show audience
BrandAffinityCategory
PSV Eindhoven74.09×Sports
Back to the Future18.7×Movies & TV
Feyenoord49.11×Sports
FC Bayern Munich7.08×Sports
Planet Fitness3.44×Sports
Diaper bag5.17×Kids & Family
Sunday Brunch8.24×Kids & Family
Deutsche Eishockey Liga26.85×Sports
Hobby Lobby2.54×Home & Garden
Aldi2.56×Shopping
Red wine5.9×Food & Beverages
Livemusic3.13×Music & Radio
Cookbook3.24×Food & Beverages
Global warming5.97×Politics & Society
Millie Bobby Brown3.76×Movies & TV
Fast food restaurants3.22×Food & Beverages
MSN2.17×News
Lace wig3.08×Beauty & Wellness
Italian cuisine2.6×Food & Beverages
Natural foods4.36×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cooking show audience
TraitClusterScore
Design AffinityPREMIUM2.2
IndulgenceJOY1.92
LGBTQ+ IdentityOPEN1.81
Family OrientationCONSERVATISM1.7
Pet OwnershipJOY1.54
Luxury OrientationPREMIUM1.43

Worldwide distribution

Worldwide audience distribution share by country for Cooking show
CountryShare
United States18.6%
Japan8.7%
Italy7.5%

See Cooking show audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Cooking show have in United States?

Cooking show has an estimated audience of 17,102,247 people in United States, concentrated in California and New York.

What is the gender split and age of Cooking show fans?

61.9% of Cooking show fans are female, 38.1% are male, with an average age of 41.0 years.

Which brands do Cooking show fans like most?

Cooking show fans show strongest brand affinity for PSV Eindhoven (74.09×), Back to the Future (18.7×), and Feyenoord (49.11×) over the country average.

Where do Cooking show fans live in United States?

Cooking show fans in United States are most concentrated in California (reach 2,255,108), New York (reach 1,490,775), and Texas (reach 1,413,036). These three regions account for the largest share of the active audience.

What other brands do Cooking show fans also like?

Beyond Cooking show itself, the audience over-indexes on Back to the Future (18.7×), Feyenoord (49.11×), FC Bayern Munich (7.08×), and Planet Fitness (3.44×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.