Rascasse Audience Intelligence

Cooking show Audience in United States

A data profile of the people who buy, follow and care about Cooking show in United States — modelled from more than twelve digital signal sources. Cooking show has an estimated audience of 17,102,247 people in United States.

#1365among Topic in United States#168in Food & Beverages

The average Cooking show fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Sunday Brunch, Global warming, Italian cuisine, with strongest over-indexing on Sunday Brunch (8.91× the country average).

Demographically, the Cooking show audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cooking show fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Sunday Brunch.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cooking show profile in United States.

Audience size
17.1M
in United States
Gender
61.9%♀
38.1% male
Age
41.0
average years
Country rank
#1996
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cooking show fans

61.9% are female, 38.1% are male, average age 41.0.

Fig. 02

Gender split

61.9%
Female
38.1%
Male
Demographic split for Cooking show audience in United States
MetricValue
Female61.9%
Male38.1%
Average age41.0
Estimated audience size17,102,247
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Cooking show audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

18.6%

of the worldwide Cooking show audience comes from United States.

Worldwide audience distribution share by country for Cooking show
CountryShare
United States18.6%
Japan8.7%
Italy7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cooking show audience in United States is strongest.

Fig. 05

Top regions by affinity

Cooking show fans by region: top regions in United States
#RegionReachAffinity×
01New York~1M1.28×
02Washington~400K1.13×
03Alaska~40K1.11×
04California~2M1.06×
05North Dakota~40K1.05×
06Vermont~30K1.05×
07New Jersey~500K1.04×
08South Carolina~300K1.04×
09Mississippi~100K1.04×
10Louisiana~200K1.03×
11Oregon~200K1.03×
12Connecticut~200K1.03×
13Hawaii~80K1.03×
14Maine~60K1.03×
15Georgia~500K1.02×
16Massachusetts~300K1.01×
17South Dakota~40K1.01×
18North Carolina~500K1.00×
19Michigan~400K1.00×
20Alabama~200K1.00×
21Kentucky~200K1.00×
22Arkansas~100K1.00×
23New Hampshire~70K1.00×
24Rhode Island~50K0.99×
25Maryland~300K0.98×
26Montana~50K0.98×
27Delaware~50K0.98×
28Pennsylvania~600K0.97×
29Tennessee~300K0.97×
30Kansas~100K0.97×
31New Mexico~80K0.97×
32Arizona~300K0.96×
33Missouri~300K0.96×
34Nevada~200K0.96×
35Utah~100K0.96×
36Idaho~80K0.96×
37West Virginia~80K0.96×
38Florida~1M0.95×
39Virginia~400K0.95×
40Oklahoma~200K0.95×
41Nebraska~80K0.95×
42Washington, District of Columbia~50K0.95×
43Wisconsin~200K0.94×
44Minnesota~200K0.93×
45Iowa~100K0.93×
46Indiana~300K0.92×
47Colorado~200K0.92×
48Texas~1.5M0.91×
49Illinois~500K0.91×
50Ohio~500K0.91×
Fig. 06

Affinity by region

Affinity by region — Cooking show, United States
0.91×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cooking show audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cooking show audience
#·InterestCategoryAffinity×
01Sunday BrunchKids & Family8.91×
02Global warmingPolitics & Society7.45×
03Red wineFood & Beverages6.09×
04White wineFood & Beverages5.79×
05Kitchen knifeHome & Garden4.88×
06BrunchFood & Beverages4.49×
07Natural foodsFood & Beverages3.60×
08Outback SteakhouseFood & Beverages3.51×
09Wine tastingFood & Beverages3.51×
10PastryFood & Beverages3.40×
11Italian cuisineFood & Beverages3.31×
12CookbookFood & Beverages3.02×
13LunchFood & Beverages2.82×
14Fast food restaurantsFood & Beverages2.77×
15BreakfastFood & Beverages2.50×
16Trader Joe'sShopping2.35×
17DinnerFood & Beverages2.31×
18Take-outFood & Beverages2.13×
19Planet FitnessSports2.01×
20Pizza HutFood & Beverages1.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cooking show audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cooking show audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.36×
Family OrientationCONSERVATISM1.68×
Pet OwnershipJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cooking show audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
IndividualismJOY0.93×
Need for SecurityCONSERVATISM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cooking show have in United States?

Cooking show has an estimated audience of 17,102,247 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cooking show fans?

61.9% of Cooking show fans are female, 38.1% are male, with an average age of 41.0 years.

03

Which brands do Cooking show fans like most?

Cooking show fans show strongest brand affinity for Sunday Brunch (8.91×), Global warming (7.45×), and Italian cuisine (3.31×) over the country average.

04

Where do Cooking show fans live in United States?

Cooking show fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and New York (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cooking show fans also like?

Beyond Cooking show itself, the audience over-indexes on Global warming (7.45×), Italian cuisine (3.31×), Red wine (6.09×), and Brunch (4.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Cooking show audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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