A data profile of the people who buy, follow and care about Cooking show in Spain — modelled from more than twelve digital signal sources. Cooking show has an estimated audience of 2,166,030 people in Spain.
Cooking show has an estimated audience of 2,166,030 people in Spain. 64.2% are female, 35.8% are male, average age 46.8. Top brand affinities: Sunday Brunch, Dinner, Breakfast, Wine tasting, Brunch.
Top brand affinities include Sunday Brunch, Dinner, Breakfast, with strongest over-indexing on Sunday Brunch (18.11× the country average).
Demographically, the Cooking show audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.
The typical Cooking show fan in Spain is more female, around 46.8 years old, with strong Quality Awareness tendencies and a notable affinity for Sunday Brunch.
The key figures that characterise the Cooking show profile in Spain.
64.2% are female, 35.8% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 64.2% |
| Male | 35.8% |
| Average age | 46.8 |
| Estimated audience size | 2,166,030 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 40% |
of the worldwide Cooking show audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.6% |
| Japan | 8.7% |
| Italy | 7.5% |
The strongest cross-interests of the Cooking show audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunday Brunch | Kids & Family | 18.11× | ||
| 02 | Fried chicken | Food & Beverages | 8.67× | ||
| 03 | Detergent | Home & Garden | 8.44× | ||
| 04 | Wine tasting | Food & Beverages | 7.76× | ||
| 05 | Dinner | Food & Beverages | 7.55× | ||
| 06 | Brunch | Food & Beverages | 7.53× | ||
| 07 | Breakfast | Food & Beverages | 7.43× | ||
| 08 | Michelin Guide | Food & Beverages | 6.67× | ||
| 09 | Cheesecake | Food & Beverages | 5.83× | ||
| 10 | French fries | Food & Beverages | 5.57× | ||
| 11 | Chocolate brownie | Food & Beverages | 5.17× | ||
| 12 | Household goods | Home & Garden | 4.88× | ||
| 13 | Home Delivery | Food & Beverages | 4.39× | ||
| 14 | White wine | Food & Beverages | 4.32× | ||
| 15 | Red wine | Food & Beverages | 4.23× | ||
| 16 | MasterChef | Food & Beverages | 3.74× | ||
| 17 | Confectionery | Food & Beverages | 3.39× | ||
| 18 | Take-out | Food & Beverages | 3.14× | ||
| 19 | Cheese | Food & Beverages | 2.87× | ||
| 20 | Italian cuisine | Food & Beverages | 2.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.98× | |
| Convenience Orientation | PREMIUM | 1.93× | |
| Travelling | THRILL | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.62× | |
| Need for Security | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Cooking show. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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