A data profile of the people who buy, follow and care about MasterChef in Spain — modelled from more than twelve digital signal sources. MasterChef has an estimated audience of 2,814,618 people in Spain.
The average MasterChef fan in Spain is 46.6 years old, more female, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Catalonia.
Top brand affinities include Cooking show, Cookbook, Local food, with strongest over-indexing on Cooking show (3.74× the country average).
Demographically, the MasterChef audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical MasterChef fan in Spain is more female, around 46.6 years old, with strong Indulgence tendencies and a notable affinity for Cooking show.
The key figures that characterise the MasterChef profile in Spain.
67.1% are female, 32.9% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 67.1% |
| Male | 32.9% |
| Average age | 46.6 |
| Estimated audience size | 2,814,618 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 38% |
Where the MasterChef audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Castilla-La Mancha | ~100K | 1.21× | |
| 02 | Basque Autonomous Country | ~100K | 1.19× | |
| 03 | Aragon | ~90K | 1.18× | |
| 04 | Castile and León | ~100K | 1.17× | |
| 05 | Extremadura | ~70K | 1.12× | |
| 06 | Community of Madrid | ~500K | 1.09× | |
| 07 | Navarre | ~40K | 1.04× | |
| 08 | La Rioja | ~20K | 1.02× | |
| 09 | Principality of Asturias | ~70K | 1.01× | |
| 10 | Catalonia | ~500K | 0.97× | |
| 11 | Andalusia | ~500K | 0.96× | |
| 12 | Galicia | ~100K | 0.95× | |
| 13 | Comunidad Valenciana | ~300K | 0.94× | |
| 14 | Cantabria | ~30K | 0.91× | |
| 15 | Region of Murcia | ~80K | 0.86× | |
| 16 | Canary Islands | ~100K | 0.70× | |
| 17 | Balearic Islands | ~60K | 0.69× |
The strongest cross-interests of the MasterChef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Top Chef | Food & Beverages | 3.75× | ||
| 02 | Cooking show | Food & Beverages | 3.74× | ||
| 03 | Cooking school | Food & Beverages | 3.20× | ||
| 04 | Karlos Arguiñano | Food & Beverages | 2.47× | ||
| 05 | Chocolate brownie | Food & Beverages | 2.14× | ||
| 06 | Cookbook | Food & Beverages | 2.08× | ||
| 07 | Kitchenware | Home & Garden | 1.91× | ||
| 08 | Cupcake | Food & Beverages | 1.91× | ||
| 09 | Jorge Javier Vázquez | Movies & TV | 1.89× | ||
| 10 | Seafood | Food & Beverages | 1.87× | ||
| 11 | Bakery | Food & Beverages | 1.85× | ||
| 12 | Local food | Food & Beverages | 1.72× | ||
| 13 | Breakfast | Food & Beverages | 1.66× | ||
| 14 | Wine tasting | Food & Beverages | 1.66× | ||
| 15 | Japanese cuisine | Food & Beverages | 1.66× | ||
| 16 | Dinner | Food & Beverages | 1.64× | ||
| 17 | Foodie | Food & Beverages | 1.60× | ||
| 18 | Mapfre | Business & Career | 1.58× | ||
| 19 | Cake | Food & Beverages | 1.51× | ||
| 20 | Lunch | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.42× | |
| Quality Awareness | PREMIUM | 1.30× | |
| Healthy Lifestyle | BALANCE | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.97× | |
| Extroversion | THRILL | 0.99× | |
| Patriotism | CONSERVATISM | 0.99× |
MasterChef has an estimated audience of 2,814,618 people in Spain, concentrated in Andalusia and Community of Madrid.
67.1% of MasterChef fans are female, 32.9% are male, with an average age of 46.6 years.
MasterChef fans show strongest brand affinity for Cooking show (3.74×), Cookbook (2.08×), and Local food (1.72×) over the country average.
MasterChef fans in Spain are most concentrated in Andalusia (reach ~500K), Community of Madrid (reach ~500K), and Catalonia (reach ~500K). These three regions account for the largest share of the active audience.
Beyond MasterChef itself, the audience over-indexes on Cookbook (2.08×), Local food (1.72×), Top Chef (3.75×), and Foodie (1.6×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for MasterChef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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