A data profile of the people who buy, follow and care about MasterChef in Brazil — modelled from more than twelve digital signal sources. MasterChef has an estimated audience of 5,068,847 people in Brazil.
The average MasterChef fan in Brazil is 43.0 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.
Top brand affinities include Gourmet Foods, Culinary art, Pastry, with strongest over-indexing on Gourmet Foods (2.26× the country average).
Demographically, the MasterChef audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical MasterChef fan in Brazil is more female, around 43.0 years old, with strong Indulgence tendencies and a notable affinity for Gourmet Foods.
The key figures that characterise the MasterChef profile in Brazil.
70.0% are female, 30.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 70.0% |
| Male | 30.0% |
| Average age | 43.0 |
| Estimated audience size | 5,068,847 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 28% |
Where the MasterChef audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio Grande do Sul | ~400K | 1.36× | |
| 02 | Santa Catarina | ~300K | 1.26× | |
| 03 | Paraná | ~400K | 1.18× | |
| 04 | Minas Gerais | ~600K | 1.17× | |
| 05 | Mato Grosso do Sul | ~90K | 1.17× | |
| 06 | São Paulo | ~1.5M | 1.15× | |
| 07 | Rio de Janeiro | ~500K | 1.11× | |
| 08 | Federal District | ~90K | 1.08× | |
| 09 | Alagoas | ~80K | 1.08× | |
| 10 | Espírito Santo | ~100K | 1.06× | |
| 11 | Rio Grande do Norte | ~80K | 0.97× | |
| 12 | Goiás | ~200K | 0.96× | |
| 13 | Pernambuco | ~200K | 0.95× | |
| 14 | Acre | ~20K | 0.95× | |
| 15 | Sergipe | ~50K | 0.94× | |
| 16 | Rondônia | ~40K | 0.94× | |
| 17 | Bahia | ~300K | 0.93× | |
| 18 | Paraíba | ~100K | 0.93× | |
| 19 | Amapá | ~20K | 0.92× | |
| 20 | Tocantins | ~30K | 0.91× | |
| 21 | Pará | ~200K | 0.90× | |
| 22 | Piauí | ~60K | 0.90× | |
| 23 | Roraima | ~10K | 0.90× | |
| 24 | Mato Grosso | ~90K | 0.88× | |
| 25 | Maranhão | ~100K | 0.85× | |
| 26 | Amazonas | ~80K | 0.84× | |
| 27 | Ceará | ~200K | 0.83× |
The strongest cross-interests of the MasterChef audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cooking show | Food & Beverages | 2.81× | ||
| 02 | Edu Guedes | Food & Beverages | 2.65× | ||
| 03 | Cookware and bakeware | Home & Garden | 2.35× | ||
| 04 | Kitchenware | Home & Garden | 2.31× | ||
| 05 | Gourmet Foods | Food & Beverages | 2.26× | ||
| 06 | Cookbook | Food & Beverages | 2.19× | ||
| 07 | Pastry | Food & Beverages | 1.93× | ||
| 08 | Cheesecake | Food & Beverages | 1.90× | ||
| 09 | Culinary art | Arts & Culture | 1.87× | ||
| 10 | Breakfast | Food & Beverages | 1.86× | ||
| 11 | Local food | Food & Beverages | 1.81× | ||
| 12 | Cupcake | Food & Beverages | 1.71× | ||
| 13 | Chocolate brownie | Food & Beverages | 1.60× | ||
| 14 | Bakery | Food & Beverages | 1.59× | ||
| 15 | Chocolate cake | Food & Beverages | 1.57× | ||
| 16 | Homemaking | Home & Garden | 1.54× | ||
| 17 | Electrolux | Home & Garden | 1.52× | ||
| 18 | Seafood | Food & Beverages | 1.52× | ||
| 19 | Mattress | Home & Garden | 1.52× | ||
| 20 | Sink | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Quality Awareness | PREMIUM | 1.14× | |
| Healthy Lifestyle | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Spirituality | BALANCE | 0.76× | |
| Extroversion | THRILL | 0.77× |
MasterChef has an estimated audience of 5,068,847 people in Brazil, concentrated in São Paulo and Minas Gerais.
70.0% of MasterChef fans are female, 30.0% are male, with an average age of 43.0 years.
MasterChef fans show strongest brand affinity for Gourmet Foods (2.26×), Culinary art (1.87×), and Pastry (1.93×) over the country average.
MasterChef fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Minas Gerais (reach ~600K), and Rio de Janeiro (reach ~500K). These three regions account for the largest share of the active audience.
Beyond MasterChef itself, the audience over-indexes on Culinary art (1.87×), Pastry (1.93×), Cupcake (1.71×), and Cookbook (2.19×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for MasterChef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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