MasterChef Audience in United States

MasterChef logo

MasterChef has an estimated audience of 453,979 people in United States. 59.4% are female, 40.6% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Food, Pizza, Cajun cuisine, Cooking show, Seafood.

The average MasterChef fan in United States is 38.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Food, Pizza, Cajun cuisine, with strongest over-indexing on Food (1.65× the country average). Demographically, the MasterChef audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Movie / TV Show / Series

Demographics of MasterChef fans

Demographic split for MasterChef audience in United States
MetricValue
Female59.4%
Male40.6%
Average age38.0
Estimated audience size453,979

Audience persona

The typical MasterChef fan in United States is more female, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Food.

Top regions in United States

Top regions ranked by reach for MasterChef in United States
RegionReachAffinity
California56,1871.13×
Texas40,6981.04×
Florida35,5701.16×
New York29,9351.18×
Illinois16,5101.09×
Pennsylvania15,3201×
Ohio14,4911.04×
Georgia13,8020.99×
North Carolina13,3430.98×
New Jersey12,6541.1×
Michigan11,8811×
Arizona11,8391.28×
Massachusetts11,4471.28×
Washington11,0341.21×
Virginia10,8800.98×
Indiana8,9261.08×
Tennessee8,4130.92×
Wisconsin8,0061.17×
Missouri7,9701.09×
Minnesota7,8261.2×
Colorado7,7831.09×
Maryland7,7090.99×
South Carolina6,6950.98×
Alabama6,6141.04×
Oregon6,4571.24×
Louisiana6,3221.08×
Oklahoma5,4691.08×
Kentucky5,4620.96×
Connecticut5,0171.1×
Nevada4,3941×
Utah3,7780.93×
Iowa3,5240.94×
Kansas3,5070.98×
Arkansas3,4590.92×
Mississippi2,7710.74×
Idaho2,1810.96×
New Mexico2,1270.93×
Nebraska1,8780.82×
Maine1,8231.12×
New Hampshire1,7610.98×
Hawaii1,7480.9×
West Virginia1,7450.83×
Rhode Island1,4140.98×
Washington, District of Columbia1,1880.87×
Delaware1,1280.9×
Montana9990.79×
Alaska9370.97×
South Dakota7390.7×
North Dakota6780.73×
Vermont6120.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MasterChef audience
BrandAffinityCategory
Food1.65×Food & Beverages
Pizza2.12×Food & Beverages
Cajun cuisine5.36×Food & Beverages
Cooking show3.22×Food & Beverages
Seafood2.13×Food & Beverages
Top Chef4.76×Food & Beverages
Yahoo!ショッピング1.64×
Dinner1.65×Food & Beverages
Cookbook1.97×Food & Beverages
Local food1.67×Food & Beverages
Khan Academy2.74×Business & Career
1080i1.56×Technology & Electronics
Fashion Nova1.71×Shopping
Nashville (2012 TV series)4.47×Movies & TV
Bath and Bodyworks2.11×Shopping
Healthy habits1.72×Health
Lunch1.5×Food & Beverages
Childbirth1.54×Kids & Family
Health And Beauty2.01×Beauty & Wellness
Diners1.97×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MasterChef audience
TraitClusterScore
Luxury OrientationPREMIUM3.09
Risk AppetiteTHRILL2.1
LGBTQ+ IdentityOPEN1.77
Design AffinityPREMIUM1.76
SustainabilityBALANCE1.54
IndulgenceJOY1.45

Worldwide distribution

Worldwide audience distribution share by country for MasterChef
CountryShare
Brazil14.9%
Italy12.6%
Spain8.2%

See MasterChef audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does MasterChef have in United States?

MasterChef has an estimated audience of 453,979 people in United States, concentrated in California and Texas.

What is the gender split and age of MasterChef fans?

59.4% of MasterChef fans are female, 40.6% are male, with an average age of 38.0 years.

Which brands do MasterChef fans like most?

MasterChef fans show strongest brand affinity for Food (1.65×), Pizza (2.12×), and Cajun cuisine (5.36×) over the country average.

Where do MasterChef fans live in United States?

MasterChef fans in United States are most concentrated in California (reach 56,187), Texas (reach 40,698), and Florida (reach 35,570). These three regions account for the largest share of the active audience.

What other brands do MasterChef fans also like?

Beyond MasterChef itself, the audience over-indexes on Pizza (2.12×), Cajun cuisine (5.36×), Cooking show (3.22×), and Seafood (2.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MasterChef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.