Garlic Audience in Germany
Garlic has an estimated audience of 236,146 people in Germany. 61.4% are female, 38.6% are male, average age 41.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Homs, Aleppo, Damascus, Syrian cuisine, Gas stove.
The average Garlic fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Homs, Aleppo, Damascus, with strongest over-indexing on Homs (6.35× the country average). Demographically, the Garlic audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Spice
Demographics of Garlic fans
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.4 |
| Estimated audience size | 236,146 |
Audience persona
The typical Garlic fan in Germany is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Homs.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 51,528 | 1× |
| Bayern | 39,032 | 1.03× |
| Baden-Württemberg | 35,014 | 1.09× |
| Niedersachsen | 21,306 | 0.93× |
| Hessen | 19,363 | 1.08× |
| Sachsen | 13,800 | 1.19× |
| Berlin | 10,783 | 1.02× |
| Rheinland-Pfalz | 10,573 | 0.89× |
| Brandenburg | 8,322 | 1.14× |
| Schleswig-Holstein | 7,276 | 0.86× |
| Sachsen-Anhalt | 6,604 | 1.08× |
| Thüringen | 6,516 | 1.08× |
| Hamburg | 5,054 | 0.95× |
| Mecklenburg-Vorpommern | 4,568 | 1.01× |
| Saarland | 2,309 | 0.8× |
| Bremen | 1,744 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Homs | 6.35× | Travel & Leisure |
| Aleppo | 5.91× | Travel & Leisure |
| Damascus | 4.69× | Travel & Leisure |
| Syrian cuisine | 5.67× | Food & Beverages |
| Gas stove | 19.16× | Home & Garden |
| Bobby Flay | 49.41× | Food & Beverages |
| Onion | 11.69× | Food & Beverages |
| Google Maps | 1.63× | Internet & Social Media |
| Chicken (food) | 4.27× | Food & Beverages |
| Olive oil | 5.78× | Food & Beverages |
| Frying pan | 4.69× | Home & Garden |
| Vegetable | 2.16× | Food & Beverages |
| Syria | 2.47× | Travel & Leisure |
| Butter | 3.66× | Food & Beverages |
| Dried fruit | 5.02× | Food & Beverages |
| Beirut | 3.33× | Travel & Leisure |
| Cheese | 2.12× | Food & Beverages |
| FRITZ!Box | 1.62× | Technology & Electronics |
| Grilling | 1.84× | Food & Beverages |
| Black pepper | 8.5× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.12 |
| Healthy Lifestyle | BALANCE | 1.92 |
| LGBTQ+ Identity | OPEN | 1.91 |
| Design Affinity | PREMIUM | 1.8 |
| Pet Ownership | JOY | 1.73 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.8% |
| Taiwan | 5.2% |
| Thailand | 5.2% |
See Garlic audiences in other countries
More Spice audiences in Germany
Frequently asked questions
How many fans does Garlic have in Germany?
Garlic has an estimated audience of 236,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garlic fans?
61.4% of Garlic fans are female, 38.6% are male, with an average age of 41.4 years.
Which brands do Garlic fans like most?
Garlic fans show strongest brand affinity for Homs (6.35×), Aleppo (5.91×), and Damascus (4.69×) over the country average.
Where do Garlic fans live in Germany?
Garlic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 51,528), Bayern (reach 39,032), and Baden-Württemberg (reach 35,014). These three regions account for the largest share of the active audience.
What other brands do Garlic fans also like?
Beyond Garlic itself, the audience over-indexes on Aleppo (5.91×), Damascus (4.69×), Syrian cuisine (5.67×), and Gas stove (19.16×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garlic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.