Garlic Audience in Germany
A data profile of the people who buy, follow and care about Garlic in Germany — modelled from more than twelve digital signal sources. Garlic has an estimated audience of 236,146 people in Germany.
The average Garlic fan in Germany is 41.4 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Homs, Aleppo, Damascus, with strongest over-indexing on Homs (6.35× the country average).
Demographically, the Garlic audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Garlic fan in Germany is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Homs.
At a glance
The key figures that characterise the Garlic profile in Germany.
Search interest · 12-month trend
Demographics of Garlic fans
61.4% are female, 38.6% are male, average age 41.4.
Gender split
| Metric | Value |
|---|---|
| Female | 61.4% |
| Male | 38.6% |
| Average age | 41.4 |
| Estimated audience size | 236,146 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 23% |
Worldwide distribution
of the worldwide Garlic audience comes from Germany.
| Country | Share |
|---|---|
| United States | 22.8% |
| Taiwan | 5.2% |
| Thailand | 5.2% |
Geography
Where the Garlic audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~20K | 1.22× | |
| 02 | Brandenburg | ~9K | 1.18× | |
| 03 | Sachsen | ~10K | 1.14× | |
| 04 | Sachsen-Anhalt | ~7K | 1.13× | |
| 05 | Thüringen | ~7K | 1.08× | |
| 06 | Baden-Württemberg | ~30K | 1.03× | |
| 07 | Bayern | ~40K | 1.00× | |
| 08 | Mecklenburg-Vorpommern | ~4K | 1.00× | |
| 09 | Berlin | ~10K | 0.98× | |
| 10 | Nordrhein-Westfalen | ~50K | 0.97× | |
| 11 | Hamburg | ~5K | 0.93× | |
| 12 | Niedersachsen | ~20K | 0.92× | |
| 13 | Bremen | ~2K | 0.92× | |
| 14 | Rheinland-Pfalz | ~10K | 0.90× | |
| 15 | Saarland | ~3K | 0.86× | |
| 16 | Schleswig-Holstein | ~7K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Garlic audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bobby Flay | Food & Beverages | 49.41× | ||
| 02 | Gas stove | Home & Garden | 19.16× | ||
| 03 | Onion | Food & Beverages | 11.69× | ||
| 04 | Homs | Travel & Leisure | 6.35× | ||
| 05 | Aleppo | Travel & Leisure | 5.91× | ||
| 06 | Olive oil | Food & Beverages | 5.78× | ||
| 07 | Syrian cuisine | Food & Beverages | 5.67× | ||
| 08 | Dried fruit | Food & Beverages | 5.02× | ||
| 09 | Damascus | Travel & Leisure | 4.69× | ||
| 10 | Frying pan | Home & Garden | 4.69× | ||
| 11 | Chicken (food) | Food & Beverages | 4.27× | ||
| 12 | Butter | Food & Beverages | 3.66× | ||
| 13 | Beirut | Travel & Leisure | 3.33× | ||
| 14 | Syria | Travel & Leisure | 2.47× | ||
| 15 | Vegetable | Food & Beverages | 2.16× | ||
| 16 | Cheese | Food & Beverages | 2.12× | ||
| 17 | Sunday Natural | Health | 1.98× | ||
| 18 | Grilling | Food & Beverages | 1.84× | ||
| 19 | Google Maps | Internet & Social Media | 1.63× | ||
| 20 | FRITZ!Box | Technology & Electronics | 1.62× |
Personality of the Garlic audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.70× | |
| Price Sensitivity | PREMIUM | 1.28× | |
| Spirituality | BALANCE | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.63× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Mindfulness | BALANCE | 0.85× |
Frequently asked questions
How many fans does Garlic have in Germany?
Garlic has an estimated audience of 236,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garlic fans?
61.4% of Garlic fans are female, 38.6% are male, with an average age of 41.4 years.
Which brands do Garlic fans like most?
Garlic fans show strongest brand affinity for Homs (6.35×), Aleppo (5.91×), and Damascus (4.69×) over the country average.
Where do Garlic fans live in Germany?
Garlic fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Garlic fans also like?
Beyond Garlic itself, the audience over-indexes on Aleppo (5.91×), Damascus (4.69×), Syrian cuisine (5.67×), and Gas stove (19.16×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Garlic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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