Rascasse Audience Intelligence

Onion Audience in Germany

A data profile of the people who buy, follow and care about Onion in Germany — modelled from more than twelve digital signal sources. Onion has an estimated audience of 295,458 people in Germany.

#18among Vegetable in Germany#6200among Topic in Germany#857in Food & Beverages

The average Onion fan in Germany is 37.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Side Effects (2013 film), Homs, Aleppo, with strongest over-indexing on Side Effects (2013 film) (18.61× the country average).

Demographically, the Onion audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Indulgence, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Onion fan in Germany is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Side Effects (2013 film).

Category: Food & Beverages · Type: Topic · Subtype: Vegetable

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Onion profile in Germany.

Audience size
295K
in Germany
Gender
57.6%♀
42.4% male
Age
37.2
average years
Country rank
#17538
Topic in Germany
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Onion fans

57.6% are female, 42.4% are male, average age 37.2.

Fig. 02

Gender split

57.6%
Female
42.4%
Male
Demographic split for Onion audience in Germany
MetricValue
Female57.6%
Male42.4%
Average age37.2
Estimated audience size295,458
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Onion audience in Germany
Age bracketShare%
16-1926%
20-2918%
30-3919%
40-4921%
50+16%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Onion audience comes from Germany.

Worldwide audience distribution share by country for Onion
CountryShare
United States19.3%
Taiwan6.6%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Onion audience in Germany is strongest.

Fig. 05

Top regions by affinity

Onion fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~9K1.30×
02Hessen~30K1.16×
03Nordrhein-Westfalen~70K1.14×
04Baden-Württemberg~50K1.14×
05Bayern~50K1.12×
06Niedersachsen~30K1.09×
07Berlin~10K1.06×
08Rheinland-Pfalz~10K1.00×
09Sachsen~10K0.97×
10Bremen~2K0.97×
11Schleswig-Holstein~10K0.91×
12Saarland~3K0.91×
13Brandenburg~8K0.86×
14Thüringen~6K0.86×
15Sachsen-Anhalt~6K0.82×
16Mecklenburg-Vorpommern~4K0.77×
Fig. 06

Affinity by region

Affinity by region — Onion, Germany
0.77×1.00×1.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Onion audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Onion audience
#·InterestCategoryAffinity×
01Side Effects (2013 film)Movies & TV18.61×
02GarlicFood & Beverages10.87×
03HomsTravel & Leisure5.70×
04AleppoTravel & Leisure5.10×
05DamascusTravel & Leisure4.39×
06Egyptian ArabicPolitics & Society4.39×
07Syrian cuisineFood & Beverages4.25×
08ButterFood & Beverages4.08×
09Chicken (food)Food & Beverages3.71×
10BeirutTravel & Leisure3.49×
11SyriaTravel & Leisure2.48×
12Barbecue grillHome & Garden2.26×
13Take-outFood & Beverages2.21×
14Chat GPTTechnology & Electronics2.15×
15Sunday NaturalHealth2.11×
16CheeseFood & Beverages2.09×
17GmailInternet & Social Media2.06×
18VegetableFood & Beverages1.89×
19FRITZ!BoxTechnology & Electronics1.56×
20TurkeyTravel & Leisure1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Onion audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Onion audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.55×
Urban LifestyleOPEN1.44×
Convenience OrientationPREMIUM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Onion audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.93×
ExtroversionTHRILL0.95×
MindfulnessBALANCE0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Onion have in Germany?

Onion has an estimated audience of 295,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Onion fans?

57.6% of Onion fans are female, 42.4% are male, with an average age of 37.2 years.

03

Which brands do Onion fans like most?

Onion fans show strongest brand affinity for Side Effects (2013 film) (18.61×), Homs (5.7×), and Aleppo (5.1×) over the country average.

04

Where do Onion fans live in Germany?

Onion fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Onion fans also like?

Beyond Onion itself, the audience over-indexes on Homs (5.7×), Aleppo (5.1×), Damascus (4.39×), and Gmail (2.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Vegetable audiences in Germany

See Onion audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Onion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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