Onion Audience in Germany

Demographics of Onion fans

Audience persona

The typical Onion fan in Germany is more female, around 37.2 years old, with strong Indulgence tendencies and a notable affinity for Side Effects (2013 film).

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Onion audiences in other countries

• Onion — United States
• Onion — United Kingdom
• Onion — France
• Onion — Italy
• Onion — Spain
• Onion — Brazil
• Onion — Japan
• Onion — South Korea
• Onion — India

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Frequently asked questions

How many fans does Onion have in Germany?

Onion has an estimated audience of 295,458 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Onion fans?

57.6% of Onion fans are female, 42.4% are male, with an average age of 37.2 years.

Which brands do Onion fans like most?

Onion fans show strongest brand affinity for Side Effects (2013 film) (18.61×), Homs (5.7×), and Aleppo (5.1×) over the country average.

Where do Onion fans live in Germany?

Onion fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,581), Bayern (reach 54,092), and Baden-Württemberg (reach 46,645). These three regions account for the largest share of the active audience.

What other brands do Onion fans also like?

Beyond Onion itself, the audience over-indexes on Homs (5.7×), Aleppo (5.1×), Damascus (4.39×), and Gmail (2.06×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Onion. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.