A data profile of the people who buy, follow and care about Lemon in United States — modelled from more than twelve digital signal sources. Lemon has an estimated audience of 14,089,258 people in United States.
The average Lemon fan in United States is 40.7 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Genetics, Microwave oven, Real property, with strongest over-indexing on Genetics (1.68× the country average).
Demographically, the Lemon audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Price Sensitivity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Lemon fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Genetics.
The key figures that characterise the Lemon profile in United States.
69.5% are female, 30.5% are male, average age 40.7.
| Metric | Value |
|---|---|
| Female | 69.5% |
| Male | 30.5% |
| Average age | 40.7 |
| Estimated audience size | 14,089,258 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 24% |
of the worldwide Lemon audience comes from United States.
| Country | Share |
|---|---|
| United States | 23.0% |
| Taiwan | 7.5% |
| United Kingdom | 4.3% |
Where the Lemon audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Illinois | ~700K | 1.45× | |
| 02 | California | ~2M | 1.26× | |
| 03 | Texas | ~1.5M | 1.19× | |
| 04 | New York | ~900K | 1.18× | |
| 05 | New Jersey | ~400K | 1.14× | |
| 06 | Florida | ~1M | 1.11× | |
| 07 | Georgia | ~500K | 1.10× | |
| 08 | North Carolina | ~500K | 1.10× | |
| 09 | Delaware | ~40K | 1.10× | |
| 10 | Pennsylvania | ~500K | 1.09× | |
| 11 | Arizona | ~300K | 1.09× | |
| 12 | Louisiana | ~200K | 1.08× | |
| 13 | Utah | ~100K | 1.08× | |
| 14 | Virginia | ~400K | 1.07× | |
| 15 | Washington | ~300K | 1.06× | |
| 16 | Indiana | ~300K | 1.05× | |
| 17 | Kansas | ~100K | 1.04× | |
| 18 | Massachusetts | ~300K | 1.03× | |
| 19 | Ohio | ~400K | 1.02× | |
| 20 | Kentucky | ~200K | 1.02× | |
| 21 | Nevada | ~100K | 1.02× | |
| 22 | Maryland | ~200K | 1.01× | |
| 23 | South Carolina | ~200K | 1.01× | |
| 24 | Connecticut | ~100K | 1.01× | |
| 25 | Missouri | ~200K | 1.00× | |
| 26 | Oklahoma | ~200K | 1.00× | |
| 27 | Mississippi | ~100K | 1.00× | |
| 28 | Hawaii | ~60K | 1.00× | |
| 29 | Alabama | ~200K | 0.98× | |
| 30 | Rhode Island | ~40K | 0.98× | |
| 31 | Michigan | ~400K | 0.97× | |
| 32 | Oregon | ~200K | 0.97× | |
| 33 | Arkansas | ~100K | 0.97× | |
| 34 | Nebraska | ~70K | 0.97× | |
| 35 | Idaho | ~70K | 0.96× | |
| 36 | Alaska | ~30K | 0.96× | |
| 37 | North Dakota | ~30K | 0.96× | |
| 38 | Tennessee | ~300K | 0.94× | |
| 39 | New Mexico | ~70K | 0.94× | |
| 40 | South Dakota | ~30K | 0.94× | |
| 41 | Colorado | ~200K | 0.93× | |
| 42 | West Virginia | ~60K | 0.93× | |
| 43 | Minnesota | ~200K | 0.92× | |
| 44 | Iowa | ~100K | 0.91× | |
| 45 | Wisconsin | ~200K | 0.90× | |
| 46 | New Hampshire | ~50K | 0.90× | |
| 47 | Washington, District of Columbia | ~40K | 0.89× | |
| 48 | Maine | ~40K | 0.87× | |
| 49 | Montana | ~30K | 0.83× | |
| 50 | Vermont | ~20K | 0.81× |
The strongest cross-interests of the Lemon audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sparkling wine | Food & Beverages | 2.42× | ||
| 02 | Non-alcoholic beverage | Food & Beverages | 2.24× | ||
| 03 | Mineral water | Food & Beverages | 2.21× | ||
| 04 | Microwave oven | Home & Garden | 2.12× | ||
| 05 | Hormone | Health | 2.04× | ||
| 06 | Paleolithic diet | Health | 1.99× | ||
| 07 | Bourbon whiskey | Food & Beverages | 1.81× | ||
| 08 | Bestseller | Literature | 1.77× | ||
| 09 | Drudge Report | Sports | 1.77× | ||
| 10 | Made in USA | Business & Career | 1.76× | ||
| 11 | Real property | Home & Garden | 1.73× | ||
| 12 | Pastry | Food & Beverages | 1.72× | ||
| 13 | Allergy | Health | 1.71× | ||
| 14 | Genetics | Kids & Family | 1.68× | ||
| 15 | Kitchenware | Home & Garden | 1.68× | ||
| 16 | Cupcake | Food & Beverages | 1.61× | ||
| 17 | Discount stores | Shopping | 1.60× | ||
| 18 | Ace Hardware | Home & Garden | 1.54× | ||
| 19 | Publix | Shopping | 1.53× | ||
| 20 | Dentistry | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.61× | |
| Price Sensitivity | PREMIUM | 1.33× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.81× | |
| Early Adopter Mentality | POWER | 0.81× | |
| Mindfulness | BALANCE | 0.82× |
Lemon has an estimated audience of 14,089,258 people in United States, concentrated in California and Texas.
69.5% of Lemon fans are female, 30.5% are male, with an average age of 40.7 years.
Lemon fans show strongest brand affinity for Genetics (1.68×), Microwave oven (2.12×), and Real property (1.73×) over the country average.
Lemon fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Lemon itself, the audience over-indexes on Microwave oven (2.12×), Real property (1.73×), Discount stores (1.6×), and Kitchenware (1.68×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Lemon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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