Rascasse Audience Intelligence

Banana Audience in United States

Name: Banana — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Banana in United States — modelled from more than twelve digital signal sources. Banana has an estimated audience of 9,284,207 people in United States.

#6among Fruit in United States #2436among Topic in United States #292in Food & Beverages

The average Banana fan in United States is 39.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include O'Reilly Auto Parts, AutoZone, Platano, with strongest over-indexing on O'Reilly Auto Parts (2.53× the country average).

Demographically, the Banana audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Social Media Usage, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Banana fan in United States is more female, around 39.1 years old, with strong Social Media Usage tendencies and a notable affinity for O'Reilly Auto Parts.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Banana profile in United States.

Audience size

9.3M

in United States

Gender

62.4%♀

37.6% male

Age

39.1

average years

Country rank

#3861

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Banana fans

62.4% are female, 37.6% are male, average age 39.1.

Fig. 02

Gender split

62.4%

Female

37.6%

Male

Demographic split for Banana audience in United States
Metric	Value
Female	62.4%
Male	37.6%
Average age	39.1
Estimated audience size	9,284,207

Fig. 03

Age distribution

Age distribution of the Banana audience in United States
Age bracket	Share	%
16-19		21%
20-29		19%
30-39		19%
40-49		21%
50+		21%

Fig. 04

Worldwide distribution

18.1%

of the worldwide Banana audience comes from United States.

Worldwide audience distribution share by country for Banana
Country	Share
United States	18.1%
Mexico	7.8%
Thailand	4.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Banana audience in United States is strongest.

Fig. 05

Top regions by affinity

Banana fans by region: top regions in United States
#	Region	Reach	×
01	Utah	~100K	1.23×
02	Hawaii	~50K	1.21×
03	California	~1M	1.14×
04	New York	~600K	1.13×
05	Kentucky	~100K	1.12×
06	Texas	~900K	1.11×
07	Indiana	~200K	1.10×
08	Pennsylvania	~300K	1.09×
09	Georgia	~300K	1.09×
10	Washington	~200K	1.09×
11	New Jersey	~300K	1.08×
12	Virginia	~200K	1.08×
13	Arkansas	~80K	1.08×
14	Kansas	~80K	1.07×
15	Oklahoma	~100K	1.06×
16	Louisiana	~100K	1.05×
17	North Carolina	~300K	1.04×
18	Missouri	~200K	1.03×
19	Nebraska	~50K	1.03×
20	Florida	~600K	1.02×
21	Colorado	~100K	1.02×
22	South Carolina	~100K	1.02×
23	Illinois	~300K	1.01×
24	Ohio	~300K	1.01×
25	Oregon	~100K	1.01×
26	Connecticut	~90K	1.01×
27	Idaho	~50K	1.01×
28	Massachusetts	~200K	1.00×
29	Alaska	~20K	1.00×
30	North Dakota	~20K	1.00×
31	Maryland	~200K	0.99×
32	Arizona	~200K	0.98×
33	Michigan	~200K	0.97×
34	Alabama	~100K	0.97×
35	Iowa	~70K	0.97×
36	Wisconsin	~100K	0.96×
37	Minnesota	~100K	0.96×
38	Mississippi	~70K	0.96×
39	Nevada	~90K	0.95×
40	West Virginia	~40K	0.95×
41	Tennessee	~200K	0.94×
42	South Dakota	~20K	0.94×
43	New Mexico	~40K	0.93×
44	Montana	~20K	0.93×
45	New Hampshire	~30K	0.90×
46	Rhode Island	~30K	0.87×
47	Maine	~30K	0.86×
48	Delaware	~20K	0.86×
49	Vermont	~10K	0.79×
50	Washington, District of Columbia	~20K	0.74×

Affinity by region — Banana, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Banana audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Banana audience
#	Interest	Category	×
01	Platano	Food & Beverages	9.28×
02	Club América	Sports	2.98×
03	Liga MX	Sports	2.82×
04	Norteño (music)	Music & Radio	2.73×
05	O'Reilly Auto Parts	Cars & Mobility	2.53×
06	Regional styles of Mexican music	Music & Radio	2.53×
07	La Liga	Sports	2.40×
08	Pilot Flying J	Cars & Mobility	2.39×
09	Extra Space Storage	Home & Garden	2.31×
10	Telenovela	Movies & TV	2.22×
11	Univision	Movies & TV	2.05×
12	Mexico City	Travel & Leisure	1.96×
13	Fiber	Health	1.94×
14	Telemundo	Movies & TV	1.92×
15	Burlington	Fashion & Accessoires	1.81×
16	Guatemala	Travel & Leisure	1.75×
17	AutoZone	Cars & Mobility	1.73×
18	Veterinary physician	Pets & Animals	1.62×
19	Advance Auto Parts	Cars & Mobility	1.59×
20	Raising Cane's Chicken Fingers	Food & Beverages	1.54×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Banana audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Banana audience · What stands out
Trait	Cluster	Score
Social Media Usage	JOY	1.05×
Need for Security	CONSERVATISM	1.02×
Spirituality	BALANCE	1.00×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Banana audience · Rather not
Trait	Cluster	Score
Travelling	THRILL	0.72×
Design Affinity	PREMIUM	0.72×
Indulgence	JOY	0.76×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Banana have in United States?

Banana has an estimated audience of 9,284,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Banana fans?

62.4% of Banana fans are female, 37.6% are male, with an average age of 39.1 years.

Which brands do Banana fans like most?

Banana fans show strongest brand affinity for O'Reilly Auto Parts (2.53×), AutoZone (1.73×), and Platano (9.28×) over the country average.

Where do Banana fans live in United States?

Banana fans in United States are most concentrated in California (reach ~1M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Banana fans also like?

Beyond Banana itself, the audience over-indexes on AutoZone (1.73×), Platano (9.28×), Burlington (1.81×), and Liga MX (2.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fruit audiences in United States

Pumpkin (16,161,069)
Lemon (14,089,259)
Grape (12,849,763)
Strawberry (11,194,387)
Berry (9,769,102)

See Banana audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Banana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →