Banana Audience in United States

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Banana has an estimated audience of 9,284,207 people in United States. 62.4% are female, 37.6% are male, average age 39.1. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, O'Reilly Auto Parts, Platano, Burlington, Liga MX.

The average Banana fan in United States is 39.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, O'Reilly Auto Parts, Platano, with strongest over-indexing on AutoZone (1.73× the country average). Demographically, the Banana audience skews more female with an average age of 39.1, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic · Subtype: Fruit

Demographics of Banana fans

Demographic split for Banana audience in United States
MetricValue
Female62.4%
Male37.6%
Average age39.1
Estimated audience size9,284,207

Audience persona

The typical Banana fan in United States is more female, around 39.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Banana in United States
RegionReachAffinity
California1,231,6611.21×
Texas938,5161.18×
Florida744,6931.18×
New York587,7241.13×
Pennsylvania326,9711.05×
Georgia326,3511.14×
Illinois322,5411.04×
North Carolina292,5841.05×
Ohio272,0440.95×
New Jersey254,9261.08×
Virginia247,0091.09×
Michigan240,3860.99×
Washington213,9201.15×
Arizona197,5501.04×
Massachusetts195,4561.07×
Tennessee192,2201.03×
Indiana188,7951.11×
Colorado165,3351.13×
Maryland164,5771.03×
Missouri152,9431.02×
South Carolina136,4920.98×
Minnesota128,4120.97×
Wisconsin126,3040.9×
Louisiana124,5741.04×
Alabama123,6890.95×
Kentucky117,9341.01×
Oregon113,6861.07×
Oklahoma111,4481.08×
Connecticut96,4951.04×
Utah95,6531.15×
Nevada90,4801.01×
Arkansas79,6611.04×
Iowa76,6321×
Kansas74,7851.02×
Mississippi70,6770.92×
Hawaii48,9761.23×
Nebraska45,2100.97×
Idaho44,8610.96×
New Mexico44,3550.95×
West Virginia39,3260.91×
New Hampshire31,7680.87×
Maine27,5920.83×
Rhode Island24,1730.82×
Washington, District of Columbia23,8020.85×
Montana22,0920.86×
Delaware20,5480.8×
Alaska17,9290.9×
North Dakota17,8360.94×
South Dakota16,5530.77×
Vermont12,5110.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Banana audience
BrandAffinityCategory
AutoZone1.73×Cars & Mobility
O'Reilly Auto Parts2.53×Cars & Mobility
Platano9.28×Food & Beverages
Burlington1.81×Fashion & Accessoires
Liga MX2.82×Sports
Club América2.98×Sports
Fiber1.94×Health
Pilot Flying J2.39×Cars & Mobility
Extra Space Storage2.31×Home & Garden
Guatemala1.75×Travel & Leisure
Advance Auto Parts1.59×Cars & Mobility
La Liga2.4×Sports
Telemundo1.92×Movies & TV
Regional styles of Mexican music2.53×Music & Radio
Univision2.05×Movies & TV
Veterinary physician1.62×Pets & Animals
Mexico City1.96×Travel & Leisure
Telenovela2.22×Movies & TV
Norteño (music)2.73×Music & Radio
Colombia1.61×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Banana audience
TraitClusterScore
Urban LifestyleOPEN1.15
Healthy LifestyleBALANCE1.12
IndulgenceJOY1.12
Quality AwarenessPREMIUM1.12
Need for SecurityCONSERVATISM1.11
Convenience OrientationPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Banana
CountryShare
United States18.2%
Mexico7.8%
Thailand4.8%

See Banana audiences in other countries

More Fruit audiences in United States

Frequently asked questions

How many fans does Banana have in United States?

Banana has an estimated audience of 9,284,207 people in United States, concentrated in California and Texas.

What is the gender split and age of Banana fans?

62.4% of Banana fans are female, 37.6% are male, with an average age of 39.1 years.

Which brands do Banana fans like most?

Banana fans show strongest brand affinity for AutoZone (1.73×), O'Reilly Auto Parts (2.53×), and Platano (9.28×) over the country average.

Where do Banana fans live in United States?

Banana fans in United States are most concentrated in California (reach 1,231,661), Texas (reach 938,516), and Florida (reach 744,693). These three regions account for the largest share of the active audience.

What other brands do Banana fans also like?

Beyond Banana itself, the audience over-indexes on O'Reilly Auto Parts (2.53×), Platano (9.28×), Burlington (1.81×), and Liga MX (2.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Banana. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.