Fiber Audience in United States

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Fiber has an estimated audience of 20,499,682 people in United States. 66.0% are female, 34.0% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Bank account, Nationality, Israel, Product design, Collectable.

The average Fiber fan in United States is 44.2 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bank account, Nationality, Israel, with strongest over-indexing on Bank account (3.55× the country average). Demographically, the Fiber audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Fiber fans

Demographic split for Fiber audience in United States
MetricValue
Female66.0%
Male34.0%
Average age44.2
Estimated audience size20,499,682

Audience persona

The typical Fiber fan in United States is more female, around 44.2 years old, with strong Sustainability tendencies and a notable affinity for Bank account.

Top regions in United States

Top regions ranked by reach for Fiber in United States
RegionReachAffinity
California3,188,0011.41×
Texas2,549,9051.45×
Florida1,653,7661.19×
New York1,314,2631.15×
Illinois803,6341.18×
Georgia794,5141.26×
North Carolina711,1591.15×
Pennsylvania681,4700.99×
Ohio576,9000.91×
Michigan526,9140.98×
New Jersey525,4751.01×
Virginia508,5791.02×
Washington484,9691.18×
Arizona481,1281.15×
Tennessee414,4381.01×
Missouri412,1621.25×
Massachusetts375,1070.93×
Indiana363,9030.97×
Maryland360,9521.02×
Colorado311,5910.96×
Alabama285,1091×
Louisiana283,2831.07×
South Carolina282,3330.92×
Minnesota277,9300.95×
Wisconsin248,8570.81×
Oregon242,5421.03×
Oklahoma241,6801.06×
Kentucky235,0850.91×
Nevada225,3831.14×
Utah220,1291.2×
Connecticut203,2920.99×
Kansas197,3181.22×
Mississippi188,4161.12×
Arkansas173,1331.03×
Iowa156,4930.93×
New Mexico107,8781.05×
Idaho103,9791.01×
Nebraska100,9030.98×
Hawaii95,7951.09×
West Virginia77,6620.81×
New Hampshire59,5900.74×
Maine58,0370.79×
Washington, District of Columbia56,6680.92×
Rhode Island55,7700.85×
Delaware45,9800.81×
Montana41,0390.72×
Alaska37,5290.86×
North Dakota35,5340.84×
South Dakota34,5840.73×
Vermont23,6830.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fiber audience
BrandAffinityCategory
Bank account3.55×Business & Career
Nationality2.9×Politics & Society
Israel2.67×Travel & Leisure
Product design2.43×Business & Career
Collectable1.64×Kids & Family
Mothercare3.19×Kids & Family
Natural rubber1.95×Cars & Mobility
Progressive rock1.93×Music & Radio
Jeep Wagoneer3.81×Cars & Mobility
Jesse Plemons1.99×Movies & TV
Nebraska Cornhuskers football2.08×Sports
Stamp collecting2.45×Home & Garden
JDSU1.56×Business & Career
Tierra Cali3.78×Travel & Leisure
Urban horticulture1.74×Home & Garden
Cachorro2.57×Pets & Animals
Queens College, City University of New York3.36×Business & Career
Janitor2.84×Home & Garden
Charlamagne Tha God4.11×Movies & TV
Cam Ward1.62×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fiber audience
TraitClusterScore
SustainabilityBALANCE1.84
DIY MentalityTHRILL1.77
CreativityOPEN1.73
Design AffinityPREMIUM1.71
Urban LifestyleOPEN1.46
Sports ActivityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Fiber
CountryShare
United States22.9%
United Kingdom6.4%
Italy5.9%

See Fiber audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Fiber have in United States?

Fiber has an estimated audience of 20,499,682 people in United States, concentrated in California and Texas.

What is the gender split and age of Fiber fans?

66.0% of Fiber fans are female, 34.0% are male, with an average age of 44.2 years.

Which brands do Fiber fans like most?

Fiber fans show strongest brand affinity for Bank account (3.55×), Nationality (2.9×), and Israel (2.67×) over the country average.

Where do Fiber fans live in United States?

Fiber fans in United States are most concentrated in California (reach 3,188,001), Texas (reach 2,549,905), and Florida (reach 1,653,766). These three regions account for the largest share of the active audience.

What other brands do Fiber fans also like?

Beyond Fiber itself, the audience over-indexes on Nationality (2.9×), Israel (2.67×), Product design (2.43×), and Collectable (1.64×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fiber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.