A data profile of the people who buy, follow and care about Fiber in Brazil — modelled from more than twelve digital signal sources. Fiber has an estimated audience of 4,414,954 people in Brazil.
Fiber has an estimated audience of 4,414,954 people in Brazil. 73.7% are female, 26.3% are male, average age 43.9. Top brand affinities: Knitting, Instagram, MSN, Medicine, Rock music.
Top brand affinities include Knitting, Instagram, MSN, with strongest over-indexing on Knitting (2.48× the country average).
Demographically, the Fiber audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Creativity, Convenience Orientation.
The typical Fiber fan in Brazil is more female, around 43.9 years old, with strong Creativity tendencies and a notable affinity for Knitting.
The key figures that characterise the Fiber profile in Brazil.
73.7% are female, 26.3% are male, average age 43.9.
| Metric | Value |
|---|---|
| Female | 73.7% |
| Male | 26.3% |
| Average age | 43.9 |
| Estimated audience size | 4,414,954 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 31% |
of the worldwide Fiber audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 6.3% |
| Italy | 5.9% |
The strongest cross-interests of the Fiber audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 3.21× | ||
| 02 | Origami | Kids & Family | 2.89× | ||
| 03 | Knitting | Home & Garden | 2.48× | ||
| 04 | Spanish language | Politics & Society | 2.36× | ||
| 05 | Microwave oven | Home & Garden | 2.32× | ||
| 06 | Dafiti | Fashion & Accessoires | 2.14× | ||
| 07 | MSN | News | 2.13× | ||
| 08 | Bossa nova | Music & Radio | 2.08× | ||
| 09 | Lodging | Travel & Leisure | 1.93× | ||
| 10 | Public transport | Cars & Mobility | 1.75× | ||
| 11 | Coritiba Foot Ball Club | Sports | 1.68× | ||
| 12 | Spas | Beauty & Wellness | 1.66× | ||
| 13 | Do it yourself (DIY) | Home & Garden | 1.64× | ||
| 14 | Happiness | Health | 1.56× | ||
| 15 | Rock music | Music & Radio | 1.55× | ||
| 16 | Medicine | Business & Career | 1.54× | ||
| 17 | Pop music | Music & Radio | 1.53× | ||
| 18 | Internet & Social Media | 1.52× | |||
| 19 | Hip hop music | Music & Radio | 1.51× | ||
| 20 | Electrolux | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.92× | |
| Convenience Orientation | PREMIUM | 1.65× | |
| Individualism | JOY | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.75× | |
| Luxury Orientation | PREMIUM | 0.76× | |
| Quality Awareness | PREMIUM | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Fiber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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