A data profile of the people who buy, follow and care about Fiber in Italy — modelled from more than twelve digital signal sources. Fiber has an estimated audience of 5,280,474 people in Italy.
Fiber has an estimated audience of 5,280,474 people in Italy. 68.7% are female, 31.3% are male, average age 46.6. Top brand affinities: Wikipedia, Sewing, Knitting, Sewing machine, Genetics.
Top brand affinities include Wikipedia, Sewing, Knitting, with strongest over-indexing on Wikipedia (3.61× the country average).
Demographically, the Fiber audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Creativity, Convenience Orientation.
The typical Fiber fan in Italy is more female, around 46.6 years old, with strong Creativity tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Fiber profile in Italy.
68.7% are female, 31.3% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 46.6 |
| Estimated audience size | 5,280,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 37% |
of the worldwide Fiber audience comes from Italy.
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 6.3% |
| Italy | 5.9% |
The strongest cross-interests of the Fiber audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ceramic art | Arts & Culture | 4.13× | ||
| 02 | Sewing machine | Home & Garden | 3.90× | ||
| 03 | Sewing | Home & Garden | 3.74× | ||
| 04 | Wikipedia | Internet & Social Media | 3.61× | ||
| 05 | Porcelain | Home & Garden | 3.52× | ||
| 06 | Knitting | Home & Garden | 3.33× | ||
| 07 | Tableware | Food & Beverages | 2.80× | ||
| 08 | Satire | Literature | 2.63× | ||
| 09 | Genetics | Kids & Family | 2.49× | ||
| 10 | Volunteering | Politics & Society | 2.15× | ||
| 11 | Coop | Food & Beverages | 2.04× | ||
| 12 | Adriatic Sea | Travel & Leisure | 2.00× | ||
| 13 | Milk | Food & Beverages | 1.90× | ||
| 14 | Mediaset | Technology & Electronics | 1.87× | ||
| 15 | Instant messaging | Internet & Social Media | 1.83× | ||
| 16 | Confectionery | Food & Beverages | 1.78× | ||
| 17 | Slovenia | Travel & Leisure | 1.75× | ||
| 18 | Singer-songwriter | Music & Radio | 1.65× | ||
| 19 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 20 | Real property | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.65× | |
| Convenience Orientation | PREMIUM | 1.65× | |
| DIY Mentality | THRILL | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.88× | |
| Luxury Orientation | PREMIUM | 0.90× | |
| Healthy Lifestyle | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Fiber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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