A data profile of the people who buy, follow and care about Fiber in Spain — modelled from more than twelve digital signal sources. Fiber has an estimated audience of 2,597,224 people in Spain.
Fiber has an estimated audience of 2,597,224 people in Spain. 72.0% are female, 28.0% are male, average age 47.6. Top brand affinities: Knitting, Sewing, Sewing machine, IBEX 35, Do it yourself (DIY).
Top brand affinities include Knitting, Sewing, Sewing machine, with strongest over-indexing on Knitting (4.61× the country average).
Demographically, the Fiber audience skews more female with an average age of 47.6, and over-indexes on personality traits such as Creativity, Community Orientation.
The typical Fiber fan in Spain is more female, around 47.6 years old, with strong Creativity tendencies and a notable affinity for Knitting.
The key figures that characterise the Fiber profile in Spain.
72.0% are female, 28.0% are male, average age 47.6.
| Metric | Value |
|---|---|
| Female | 72.0% |
| Male | 28.0% |
| Average age | 47.6 |
| Estimated audience size | 2,597,224 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 11% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 38% |
of the worldwide Fiber audience comes from Spain.
| Country | Share |
|---|---|
| United States | 22.9% |
| United Kingdom | 6.3% |
| Italy | 5.9% |
The strongest cross-interests of the Fiber audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Slip-on shoe | Fashion & Accessoires | 7.27× | ||
| 02 | Cashmere wool | Fashion & Accessoires | 5.48× | ||
| 03 | Sewing machine | Home & Garden | 4.70× | ||
| 04 | Knitting | Home & Garden | 4.61× | ||
| 05 | Sewing | Home & Garden | 3.74× | ||
| 06 | Rayo Vallecano | Travel & Leisure | 3.54× | ||
| 07 | Nail salon | Beauty & Wellness | 2.84× | ||
| 08 | Volunteering | Politics & Society | 2.52× | ||
| 09 | Genetics | Kids & Family | 2.44× | ||
| 10 | Real property | Home & Garden | 2.43× | ||
| 11 | IBEX 35 | Business & Career | 2.32× | ||
| 12 | Natural skin care | Beauty & Wellness | 2.16× | ||
| 13 | Travel website | Travel & Leisure | 2.15× | ||
| 14 | Julio Iglesias | Music & Radio | 1.84× | ||
| 15 | Hobby | Home & Garden | 1.82× | ||
| 16 | Do it yourself (DIY) | Home & Garden | 1.79× | ||
| 17 | Aldi | Shopping | 1.73× | ||
| 18 | Caixabank | Business & Career | 1.70× | ||
| 19 | Stradivarius | Shopping | 1.67× | ||
| 20 | Home improvement | Home & Garden | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 1.97× | |
| Community Orientation | OPEN | 1.79× | |
| Individualism | JOY | 1.76× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.82× | |
| Indulgence | JOY | 0.88× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Fiber. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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