Parmigiano-Reggiano Audience in Germany
Parmigiano-Reggiano has an estimated audience of 475,362 people in Germany. 60.4% are female, 39.6% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cheese, Gala, Frying pan, Vitamin D, Florian Silbereisen.
The average Parmigiano-Reggiano fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cheese, Gala, Frying pan, with strongest over-indexing on Cheese (2.82× the country average). Demographically, the Parmigiano-Reggiano audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Cheese
Demographics of Parmigiano-Reggiano fans
| Metric | Value |
|---|---|
| Female | 60.4% |
| Male | 39.6% |
| Average age | 42.7 |
| Estimated audience size | 475,362 |
Audience persona
The typical Parmigiano-Reggiano fan in Germany is more female, around 42.7 years old, with strong Indulgence tendencies and a notable affinity for Cheese.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 122,749 | 1.18× |
| Bayern | 84,509 | 1.11× |
| Baden-Württemberg | 73,155 | 1.13× |
| Niedersachsen | 48,747 | 1.06× |
| Hessen | 40,280 | 1.11× |
| Rheinland-Pfalz | 24,709 | 1.04× |
| Berlin | 22,998 | 1.08× |
| Sachsen | 21,991 | 0.94× |
| Schleswig-Holstein | 15,514 | 0.91× |
| Hamburg | 13,468 | 1.25× |
| Brandenburg | 12,639 | 0.86× |
| Thüringen | 10,654 | 0.88× |
| Sachsen-Anhalt | 10,218 | 0.83× |
| Mecklenburg-Vorpommern | 7,396 | 0.81× |
| Saarland | 5,183 | 0.89× |
| Bremen | 3,976 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cheese | 2.82× | Food & Beverages |
| Gala | 1.59× | News |
| Frying pan | 4.29× | Home & Garden |
| Vitamin D | 2.71× | Health |
| Florian Silbereisen | 1.96× | Music & Radio |
| Roland Kaiser | 1.83× | Music & Radio |
| Let's Dance (German TV series) | 1.56× | Movies & TV |
| Schlager music | 1.5× | Music & Radio |
| Pasta | 2.08× | Food & Beverages |
| Mozzarella | 5.4× | Food & Beverages |
| Cookbook | 1.63× | Food & Beverages |
| Supernaturals | 2× | Health |
| Obedience school | 1.65× | Pets & Animals |
| Litter box | 1.78× | Pets & Animals |
| Thomas Gottschalk | 1.54× | Movies & TV |
| Dachshund | 1.69× | Pets & Animals |
| Vitamin B12 | 2.45× | Health |
| Sauce | 2.99× | Food & Beverages |
| Low-carbohydrate diet | 1.85× | Food & Beverages |
| Fressnapf | 1.51× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 3.02 |
| Convenience Orientation | PREMIUM | 2.05 |
| Healthy Lifestyle | BALANCE | 1.56 |
| Pet Ownership | JOY | 1.49 |
| Design Affinity | PREMIUM | 1.38 |
| LGBTQ+ Identity | OPEN | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.8% |
| Italy | 18.4% |
| Germany | 3.6% |
See Parmigiano-Reggiano audiences in other countries
More Cheese audiences in Germany
- Cheese (5,689,769)
- Mozzarella (628,119)
- Cheddar cheese (582,344)
- Scamorza (343,846)
- Cream cheese (311,934)
Frequently asked questions
How many fans does Parmigiano-Reggiano have in Germany?
Parmigiano-Reggiano has an estimated audience of 475,362 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Parmigiano-Reggiano fans?
60.4% of Parmigiano-Reggiano fans are female, 39.6% are male, with an average age of 42.7 years.
Which brands do Parmigiano-Reggiano fans like most?
Parmigiano-Reggiano fans show strongest brand affinity for Cheese (2.82×), Gala (1.59×), and Frying pan (4.29×) over the country average.
Where do Parmigiano-Reggiano fans live in Germany?
Parmigiano-Reggiano fans in Germany are most concentrated in Nordrhein-Westfalen (reach 122,749), Bayern (reach 84,509), and Baden-Württemberg (reach 73,155). These three regions account for the largest share of the active audience.
What other brands do Parmigiano-Reggiano fans also like?
Beyond Parmigiano-Reggiano itself, the audience over-indexes on Gala (1.59×), Frying pan (4.29×), Vitamin D (2.71×), and Florian Silbereisen (1.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Parmigiano-Reggiano. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.