Rascasse Audience Intelligence

Dairy Audience in United States

A data profile of the people who buy, follow and care about Dairy in United States — modelled from more than twelve digital signal sources. Dairy has an estimated audience of 16,252,188 people in United States.

#1452among Topic in United States#180in Food & Beverages

The average Dairy fan in United States is 41.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dairy profile in United States.

Audience size
16.3M
in United States
Gender
54.6%♀
45.4% male
Age
41.1
average years
Country rank
#2131
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dairy fans

54.6% are female, 45.4% are male, average age 41.1.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Dairy audience in United States
MetricValue
Female54.6%
Male45.4%
Average age41.1
Estimated audience size16,252,188
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Dairy audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3919%
40-4921%
50+25%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Dairy audience comes from United States.

Worldwide audience distribution share by country for Dairy
CountryShare
United States19.7%
Brazil11.4%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dairy audience in United States is strongest.

Fig. 05

Top regions by affinity

Dairy fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~60K1.59×
02Idaho~100K1.53×
03Kansas~200K1.31×
04Nebraska~100K1.31×
05Wisconsin~300K1.30×
06Oregon~200K1.23×
07Iowa~200K1.23×
08Indiana~400K1.21×
09North Dakota~40K1.20×
10Minnesota~300K1.18×
11Utah~200K1.15×
12Kentucky~200K1.13×
13Ohio~600K1.10×
14Washington~300K1.06×
15New Mexico~90K1.05×
16Missouri~300K1.04×
17Georgia~500K1.02×
18Michigan~400K1.02×
19West Virginia~80K1.02×
20Montana~50K1.02×
21Pennsylvania~500K0.99×
22Illinois~500K0.99×
23Arkansas~100K0.99×
24California~1.5M0.98×
25Colorado~300K0.98×
26Texas~1.5M0.97×
27Virginia~400K0.96×
28Arizona~300K0.96×
29Maine~50K0.93×
30Vermont~30K0.93×
31New York~800K0.91×
32Connecticut~100K0.90×
33North Carolina~400K0.89×
34Maryland~200K0.89×
35Delaware~40K0.89×
36Tennessee~300K0.88×
37New Jersey~400K0.85×
38Louisiana~200K0.85×
39Alaska~30K0.85×
40Nevada~100K0.84×
41New Hampshire~50K0.84×
42Hawaii~60K0.83×
43Alabama~200K0.82×
44Mississippi~100K0.82×
45Florida~900K0.80×
46South Carolina~200K0.80×
47Washington, District of Columbia~40K0.80×
48Massachusetts~300K0.79×
49Oklahoma~100K0.79×
50Rhode Island~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Dairy, United States
0.76×1.00×1.59×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Dairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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