Dairy Audience in United States

Dairy has an estimated audience of 16,252,188 people in United States. 54.6% are female, 45.4% are male, average age 41.1. Top regions: California, Texas, Florida.
The average Dairy fan in United States is 41.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Food & Beverages · Type: Topic
Demographics of Dairy fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 41.1 |
| Estimated audience size | 16,252,188 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,875,228 | 1.05× |
| Texas | 1,353,537 | 0.97× |
| Florida | 990,499 | 0.9× |
| New York | 937,550 | 1.03× |
| Illinois | 582,064 | 1.08× |
| Pennsylvania | 549,716 | 1.0× |
| Ohio | 538,304 | 1.08× |
| Georgia | 515,841 | 1.03× |
| Michigan | 466,077 | 1.1× |
| North Carolina | 417,863 | 0.85× |
| Virginia | 385,589 | 0.97× |
| Washington | 378,919 | 1.16× |
| New Jersey | 368,398 | 0.89× |
| Indiana | 341,438 | 1.15× |
| Arizona | 327,832 | 0.99× |
| Wisconsin | 306,376 | 1.25× |
| Tennessee | 297,415 | 0.91× |
| Minnesota | 271,333 | 1.17× |
| Missouri | 263,969 | 1.01× |
| Massachusetts | 263,796 | 0.82× |
| Maryland | 262,196 | 0.94× |
| Colorado | 261,418 | 1.02× |
| Oregon | 230,081 | 1.24× |
| Kentucky | 214,924 | 1.05× |
| Alabama | 188,426 | 0.83× |
| Louisiana | 183,065 | 0.87× |
| South Carolina | 178,977 | 0.73× |
| Utah | 166,861 | 1.15× |
| Iowa | 163,186 | 1.22× |
| Kansas | 161,394 | 1.26× |
| Connecticut | 152,267 | 0.93× |
| Oklahoma | 146,054 | 0.81× |
| Idaho | 135,725 | 1.67× |
| Nevada | 134,293 | 0.85× |
| Arkansas | 122,890 | 0.92× |
| Mississippi | 107,270 | 0.8× |
| Nebraska | 99,391 | 1.22× |
| New Mexico | 84,656 | 1.04× |
| West Virginia | 74,281 | 0.98× |
| South Dakota | 59,469 | 1.58× |
| Hawaii | 59,464 | 0.85× |
| New Hampshire | 54,017 | 0.84× |
| Maine | 51,498 | 0.88× |
| Washington, District of Columbia | 42,974 | 0.88× |
| Montana | 41,853 | 0.93× |
| Delaware | 38,423 | 0.86× |
| Rhode Island | 36,175 | 0.7× |
| North Dakota | 34,918 | 1.05× |
| Vermont | 26,271 | 0.92× |
| Alaska | 25,588 | 0.74× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.7% |
| Brazil | 11.4% |
| Italy | 6.6% |
See Dairy audiences in other countries
More Food & Beverages audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Dairy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.