Flatbread Audience in Germany
Flatbread has an estimated audience of 1,364,830 people in Germany. 54.5% are female, 45.5% are male, average age 41.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Germany, Software, REWE, Bild, Animal.
The average Flatbread fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Germany, Software, REWE, with strongest over-indexing on Germany (1.5× the country average). Demographically, the Flatbread audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Flatbread fans
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 41.3 |
| Estimated audience size | 1,364,830 |
Audience persona
The typical Flatbread fan in Germany is balanced, around 41.3 years old, with strong Indulgence tendencies and a notable affinity for Germany.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 331,008 | 1.11× |
| Bayern | 256,703 | 1.17× |
| Baden-Württemberg | 226,518 | 1.22× |
| Niedersachsen | 139,644 | 1.05× |
| Hessen | 105,598 | 1.02× |
| Rheinland-Pfalz | 71,340 | 1.04× |
| Sachsen | 67,014 | 1× |
| Berlin | 63,780 | 1.05× |
| Schleswig-Holstein | 41,104 | 0.84× |
| Brandenburg | 36,441 | 0.86× |
| Thüringen | 33,475 | 0.96× |
| Hamburg | 30,612 | 0.99× |
| Sachsen-Anhalt | 29,516 | 0.83× |
| Mecklenburg-Vorpommern | 21,886 | 0.84× |
| Saarland | 16,694 | 1× |
| Bremen | 11,923 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Germany | 1.5× | Travel & Leisure |
| Software | 1.53× | Technology & Electronics |
| REWE | 1.72× | Shopping |
| Bild | 1.52× | News |
| Animal | 1.8× | Pets & Animals |
| 1.7× | Internet & Social Media | |
| Edeka | 1.68× | Shopping |
| Lieferando.de | 1.83× | Food & Beverages |
| AutoScout24 | 1.82× | Cars & Mobility |
| SV Werder Bremen | 1.78× | Sports |
| EBay | 1.59× | Shopping |
| Kaufland | 1.59× | Shopping |
| Hotels | 1.55× | Travel & Leisure |
| Mobile app | 1.54× | Technology & Electronics |
| Do it yourself (DIY) | 1.53× | Home & Garden |
| Vodafone | 1.8× | Technology & Electronics |
| Comedy movies | 1.58× | Movies & TV |
| Video | 1.64× | Movies & TV |
| North Rhine-Westphalia | 1.76× | Travel & Leisure |
| Broadcasting | 1.68× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 2.48 |
| Convenience Orientation | PREMIUM | 1.91 |
| Pet Ownership | JOY | 1.73 |
| Healthy Lifestyle | BALANCE | 1.68 |
| Design Affinity | PREMIUM | 1.61 |
| Urban Lifestyle | OPEN | 1.55 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.7% |
| Italy | 12.4% |
| United Kingdom | 5.8% |
See Flatbread audiences in other countries
More Sweet audiences in Germany
- Cake (9,666,512)
- Chocolate (9,032,399)
- Cookie (4,693,144)
- Wedding cake (4,480,316)
- Cupcake (3,679,167)
Frequently asked questions
How many fans does Flatbread have in Germany?
Flatbread has an estimated audience of 1,364,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flatbread fans?
54.5% of Flatbread fans are female, 45.5% are male, with an average age of 41.3 years.
Which brands do Flatbread fans like most?
Flatbread fans show strongest brand affinity for Germany (1.5×), Software (1.53×), and REWE (1.72×) over the country average.
Where do Flatbread fans live in Germany?
Flatbread fans in Germany are most concentrated in Nordrhein-Westfalen (reach 331,008), Bayern (reach 256,703), and Baden-Württemberg (reach 226,518). These three regions account for the largest share of the active audience.
What other brands do Flatbread fans also like?
Beyond Flatbread itself, the audience over-indexes on Software (1.53×), REWE (1.72×), Bild (1.52×), and Animal (1.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flatbread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.