Flatbread Audience in Germany
A data profile of the people who buy, follow and care about Flatbread in Germany — modelled from more than twelve digital signal sources. Flatbread has an estimated audience of 1,364,830 people in Germany.
The average Flatbread fan in Germany is 41.3 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Germany, Software, REWE, with strongest over-indexing on Germany (1.5× the country average).
Demographically, the Flatbread audience skews balanced with an average age of 41.3, and over-indexes on personality traits such as Patriotism, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Flatbread fan in Germany is balanced, around 41.3 years old, with strong Patriotism tendencies and a notable affinity for Germany.
At a glance
The key figures that characterise the Flatbread profile in Germany.
Search interest · 12-month trend
Demographics of Flatbread fans
54.5% are female, 45.5% are male, average age 41.3.
Gender split
| Metric | Value |
|---|---|
| Female | 54.5% |
| Male | 45.5% |
| Average age | 41.3 |
| Estimated audience size | 1,364,830 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 20% | |
| 30-39 | 24% | |
| 40-49 | 25% | |
| 50+ | 20% |
Worldwide distribution
of the worldwide Flatbread audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.7% |
| Italy | 12.4% |
| United Kingdom | 5.8% |
Geography
Where the Flatbread audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 1.18× | |
| 02 | Bayern | ~200K | 1.13× | |
| 03 | Nordrhein-Westfalen | ~300K | 1.08× | |
| 04 | Bremen | ~10K | 1.05× | |
| 05 | Niedersachsen | ~100K | 1.04× | |
| 06 | Rheinland-Pfalz | ~70K | 1.04× | |
| 07 | Berlin | ~60K | 1.04× | |
| 08 | Saarland | ~20K | 1.03× | |
| 09 | Hamburg | ~30K | 1.01× | |
| 10 | Hessen | ~100K | 0.99× | |
| 11 | Thüringen | ~30K | 0.99× | |
| 12 | Sachsen | ~70K | 0.98× | |
| 13 | Schleswig-Holstein | ~40K | 0.87× | |
| 14 | Brandenburg | ~40K | 0.87× | |
| 15 | Sachsen-Anhalt | ~30K | 0.87× | |
| 16 | Mecklenburg-Vorpommern | ~20K | 0.86× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Flatbread audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Lieferando.de | Food & Beverages | 1.83× | ||
| 02 | AutoScout24 | Cars & Mobility | 1.82× | ||
| 03 | Animal | Pets & Animals | 1.80× | ||
| 04 | Vodafone | Technology & Electronics | 1.80× | ||
| 05 | SV Werder Bremen | Sports | 1.78× | ||
| 06 | ZDF | Movies & TV | 1.77× | ||
| 07 | North Rhine-Westphalia | Travel & Leisure | 1.76× | ||
| 08 | REWE | Shopping | 1.72× | ||
| 09 | Internet & Social Media | 1.70× | |||
| 10 | Edeka | Shopping | 1.68× | ||
| 11 | Video | Movies & TV | 1.64× | ||
| 12 | EBay | Shopping | 1.59× | ||
| 13 | Kaufland | Shopping | 1.59× | ||
| 14 | Comedy movies | Movies & TV | 1.58× | ||
| 15 | Hotels | Travel & Leisure | 1.55× | ||
| 16 | Mobile app | Technology & Electronics | 1.54× | ||
| 17 | Software | Technology & Electronics | 1.53× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.53× | ||
| 19 | Bild | News | 1.52× | ||
| 20 | Germany | Travel & Leisure | 1.50× |
Personality of the Flatbread audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Indulgence | JOY | 1.39× | |
| Spirituality | BALANCE | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.94× | |
| Design Affinity | PREMIUM | 0.94× | |
| Pet Ownership | JOY | 1.01× |
Frequently asked questions
How many fans does Flatbread have in Germany?
Flatbread has an estimated audience of 1,364,830 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flatbread fans?
54.5% of Flatbread fans are female, 45.5% are male, with an average age of 41.3 years.
Which brands do Flatbread fans like most?
Flatbread fans show strongest brand affinity for Germany (1.5×), Software (1.53×), and REWE (1.72×) over the country average.
Where do Flatbread fans live in Germany?
Flatbread fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Flatbread fans also like?
Beyond Flatbread itself, the audience over-indexes on Software (1.53×), REWE (1.72×), Bild (1.52×), and Animal (1.8×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Flatbread. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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