Rascasse Audience Intelligence

Atlantic Ocean Audience in Portugal

A data profile of the people who buy, follow and care about Atlantic Ocean in Portugal — modelled from more than twelve digital signal sources. Atlantic Ocean has an estimated audience of 5,067,738 people in Portugal.

The average Atlantic Ocean fan in Portugal is 44.5 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Top brand affinities include Opel Adam, with strongest over-indexing on Opel Adam (3.2× the country average).

Demographically, the Atlantic Ocean audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.

The typical Atlantic Ocean fan in Portugal is balanced, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Opel Adam.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Atlantic Ocean profile in Portugal.

Audience size
5.1M
in Portugal
Gender
54.1%
45.9% male
Age
44.5
average years
Country rank
#65
POI in Portugal
Fig. 01

Search interest · 12-month trend

-13%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlantic Ocean fans

54.1% are female, 45.9% are male, average age 44.5.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Atlantic Ocean audience in Portugal
MetricValue
Female54.1%
Male45.9%
Average age44.5
Estimated audience size5,067,738
Fig. 03

Age distribution

Ø 44.5
average years
Age distribution of the Atlantic Ocean audience in Portugal
Age bracketShare%
16-1910%
20-2914%
30-3919%
40-4926%
50+31%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Atlantic Ocean audience comes from Portugal.

Worldwide audience distribution share by country for Atlantic Ocean
CountryShare
United States29.5%
Brazil6.9%
United Kingdom5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Atlantic Ocean audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Atlantic Ocean fans by region: top regions in Portugal
#RegionReachAffinity×
01Madeira~200K2.02×
02Faro District~400K1.26×
03Azores~200K1.15×
04Bragança District~60K1.04×
05Portalegre District~60K1.03×
06Guarda District~70K1.02×
07Beja District~80K1.01×
08Vila Real District~90K0.99×
09Évora District~90K0.99×
10Castelo Branco District~90K0.98×
11Viana do Castelo District~100K0.96×
12Viseu District~200K0.95×
13Coimbra District~200K0.94×
14Lisbon District~1.5M0.92×
15Leiria District~300K0.92×
16Aveiro District~300K0.91×
17Braga District~400K0.90×
18Setúbal District~500K0.89×
19Porto District~900K0.77×
20Santarém District~200K0.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlantic Ocean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlantic Ocean audience
#·InterestCategoryAffinity×
01Opel AdamCars & Mobility3.20×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlantic Ocean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Atlantic Ocean audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.15×
DIY MentalityTHRILL1.14×
Community OrientationOPEN1.12×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Atlantic Ocean audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.76×
CreativityOPEN0.81×
TraditionCONSERVATISM0.85×
1.00× baseline
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for Atlantic Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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