A data profile of the people who buy, follow and care about Atlantic Ocean in Portugal — modelled from more than twelve digital signal sources. Atlantic Ocean has an estimated audience of 5,067,738 people in Portugal.
The average Atlantic Ocean fan in Portugal is 44.5 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Opel Adam, with strongest over-indexing on Opel Adam (3.2× the country average).
Demographically, the Atlantic Ocean audience skews balanced with an average age of 44.5, and over-indexes on personality traits such as Risk Appetite, DIY Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 1 brand affinities and 20 regions tracked by Rascasse.
The typical Atlantic Ocean fan in Portugal is balanced, around 44.5 years old, with strong Risk Appetite tendencies and a notable affinity for Opel Adam.
The key figures that characterise the Atlantic Ocean profile in Portugal.
54.1% are female, 45.9% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 54.1% |
| Male | 45.9% |
| Average age | 44.5 |
| Estimated audience size | 5,067,738 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Atlantic Ocean audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 6.9% |
| United Kingdom | 5.8% |
Where the Atlantic Ocean audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Madeira | ~200K | 2.02× | |
| 02 | Faro District | ~400K | 1.26× | |
| 03 | Azores | ~200K | 1.15× | |
| 04 | Bragança District | ~60K | 1.04× | |
| 05 | Portalegre District | ~60K | 1.03× | |
| 06 | Guarda District | ~70K | 1.02× | |
| 07 | Beja District | ~80K | 1.01× | |
| 08 | Vila Real District | ~90K | 0.99× | |
| 09 | Évora District | ~90K | 0.99× | |
| 10 | Castelo Branco District | ~90K | 0.98× | |
| 11 | Viana do Castelo District | ~100K | 0.96× | |
| 12 | Viseu District | ~200K | 0.95× | |
| 13 | Coimbra District | ~200K | 0.94× | |
| 14 | Lisbon District | ~1.5M | 0.92× | |
| 15 | Leiria District | ~300K | 0.92× | |
| 16 | Aveiro District | ~300K | 0.91× | |
| 17 | Braga District | ~400K | 0.90× | |
| 18 | Setúbal District | ~500K | 0.89× | |
| 19 | Porto District | ~900K | 0.77× | |
| 20 | Santarém District | ~200K | 0.77× |
The strongest cross-interests of the Atlantic Ocean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 3.20× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.15× | |
| DIY Mentality | THRILL | 1.14× | |
| Community Orientation | OPEN | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Creativity | OPEN | 0.81× | |
| Tradition | CONSERVATISM | 0.85× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Atlantic Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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