A data profile of the people who buy, follow and care about Alentejo in Portugal — modelled from more than twelve digital signal sources. Alentejo has an estimated audience of 1,911,631 people in Portugal.
The average Alentejo fan in Portugal is 48.2 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Trivago, Efficient energy use, Rail transport, with strongest over-indexing on Trivago (1.52× the country average).
Demographically, the Alentejo audience skews more female with an average age of 48.2, and over-indexes on personality traits such as Indulgence, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Alentejo fan in Portugal is more female, around 48.2 years old, with strong Indulgence tendencies and a notable affinity for Trivago.
The key figures that characterise the Alentejo profile in Portugal.
56.7% are female, 43.3% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 48.2 |
| Estimated audience size | 1,911,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 10% | |
| 30-39 | 19% | |
| 40-49 | 28% | |
| 50+ | 40% |
Where the Alentejo audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~100K | 4.05× | |
| 02 | Évora District | ~90K | 2.58× | |
| 03 | Lisbon District | ~700K | 1.27× | |
| 04 | Setúbal District | ~300K | 1.24× | |
| 05 | Faro District | ~100K | 1.17× | |
| 06 | Portalegre District | ~20K | 1.08× | |
| 07 | Leiria District | ~90K | 0.84× | |
| 08 | Coimbra District | ~80K | 0.83× | |
| 09 | Porto District | ~300K | 0.75× | |
| 10 | Santarém District | ~70K | 0.75× | |
| 11 | Braga District | ~100K | 0.68× | |
| 12 | Aveiro District | ~100K | 0.67× | |
| 13 | Bragança District | ~10K | 0.67× | |
| 14 | Guarda District | ~20K | 0.66× | |
| 15 | Viseu District | ~40K | 0.64× | |
| 16 | Castelo Branco District | ~20K | 0.64× | |
| 17 | Viana do Castelo District | ~30K | 0.62× | |
| 18 | Vila Real District | ~20K | 0.62× | |
| 19 | Madeira | ~30K | 0.59× | |
| 20 | Azores | ~30K | 0.58× |
The strongest cross-interests of the Alentejo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.31× | ||
| 02 | Mineral water | Food & Beverages | 1.96× | ||
| 03 | Urban agriculture | Business & Career | 1.93× | ||
| 04 | Fertilizer | Home & Garden | 1.87× | ||
| 05 | Greenhouse | Home & Garden | 1.78× | ||
| 06 | Garden furniture | Home & Garden | 1.75× | ||
| 07 | Christmas market | Food & Beverages | 1.73× | ||
| 08 | Efficient energy use | Technology & Electronics | 1.66× | ||
| 09 | Gin | Food & Beverages | 1.65× | ||
| 10 | Momondo | Travel & Leisure | 1.62× | ||
| 11 | Sauna | Home & Garden | 1.62× | ||
| 12 | Zoo | Kids & Family | 1.55× | ||
| 13 | Boutique hotel | Travel & Leisure | 1.55× | ||
| 14 | Rail transport | Travel & Leisure | 1.54× | ||
| 15 | Microwave oven | Home & Garden | 1.54× | ||
| 16 | Allianz | Business & Career | 1.54× | ||
| 17 | Trivago | Travel & Leisure | 1.52× | ||
| 18 | Cappuccino | Food & Beverages | 1.52× | ||
| 19 | Motorboat | Cars & Mobility | 1.52× | ||
| 20 | Standup paddleboarding | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.48× | |
| Tradition | CONSERVATISM | 1.37× | |
| Convenience Orientation | PREMIUM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.64× | |
| Early Adopter Mentality | POWER | 0.73× | |
| Extroversion | THRILL | 0.77× |
Alentejo has an estimated audience of 1,911,631 people in Portugal, concentrated in Lisbon District and Porto District.
56.7% of Alentejo fans are female, 43.3% are male, with an average age of 48.2 years.
Alentejo fans show strongest brand affinity for Trivago (1.52×), Efficient energy use (1.66×), and Rail transport (1.54×) over the country average.
Alentejo fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~300K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Alentejo itself, the audience over-indexes on Efficient energy use (1.66×), Rail transport (1.54×), Microwave oven (1.54×), and Momondo (1.62×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Alentejo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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