A data profile of the people who buy, follow and care about Lisbon District in Portugal — modelled from more than twelve digital signal sources. Lisbon District has an estimated audience of 1,756,257 people in Portugal.
The average Lisbon District fan in Portugal is 46.5 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include WhatsApp, OLX, FlixBus, with strongest over-indexing on WhatsApp (1.52× the country average).
Demographically, the Lisbon District audience skews more female with an average age of 46.5, and over-indexes on personality traits such as Community Orientation, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 15 regions tracked by Rascasse.
The typical Lisbon District fan in Portugal is more female, around 46.5 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Lisbon District profile in Portugal.
57.4% are female, 42.6% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 57.4% |
| Male | 42.6% |
| Average age | 46.5 |
| Estimated audience size | 1,756,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 27% | |
| 50+ | 36% |
of the worldwide Lisbon District audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 59.0% |
| United States | 6.5% |
| Brazil | 6.2% |
Where the Lisbon District audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Beja District | ~30K | 1.14× | |
| 02 | Évora District | ~30K | 1.10× | |
| 03 | Azores | ~50K | 1.04× | |
| 04 | Viana do Castelo District | ~50K | 1.04× | |
| 05 | Viseu District | ~60K | 1.02× | |
| 06 | Madeira | ~50K | 1.01× | |
| 07 | Coimbra District | ~80K | 0.98× | |
| 08 | Leiria District | ~90K | 0.97× | |
| 09 | Aveiro District | ~100K | 0.95× | |
| 10 | Braga District | ~200K | 0.94× | |
| 11 | Faro District | ~100K | 0.94× | |
| 12 | Lisbon District | ~500K | 0.93× | |
| 13 | Setúbal District | ~200K | 0.93× | |
| 14 | Porto District | ~300K | 0.91× | |
| 15 | Santarém District | ~80K | 0.91× |
The strongest cross-interests of the Lisbon District audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Safari | Travel & Leisure | 1.96× | ||
| 02 | Christmas decoration | Home & Garden | 1.93× | ||
| 03 | FlixBus | Cars & Mobility | 1.73× | ||
| 04 | Fernando Pessoa | Literature | 1.65× | ||
| 05 | Nigeria | Travel & Leisure | 1.63× | ||
| 06 | OLX | Shopping | 1.61× | ||
| 07 | French cuisine | Food & Beverages | 1.59× | ||
| 08 | South Africa | Travel & Leisure | 1.59× | ||
| 09 | Macau | Travel & Leisure | 1.58× | ||
| 10 | EDreams | Travel & Leisure | 1.57× | ||
| 11 | Conference and resort hotels | Travel & Leisure | 1.57× | ||
| 12 | Modern furniture | Home & Garden | 1.56× | ||
| 13 | Cortefiel | Fashion & Accessoires | 1.55× | ||
| 14 | Cholesterol | Food & Beverages | 1.54× | ||
| 15 | Romance novels | Literature | 1.53× | ||
| 16 | Norauto | Cars & Mobility | 1.53× | ||
| 17 | Rio Ave F.C. | Sports | 1.53× | ||
| 18 | Philanthropy | Arts & Culture | 1.53× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Postmodernism | Arts & Culture | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.35× | |
| Indulgence | JOY | 1.30× | |
| Urban Lifestyle | OPEN | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.91× | |
| Spirituality | BALANCE | 0.92× | |
| Creativity | OPEN | 0.98× |
Lisbon District has an estimated audience of 1,756,257 people in Portugal, concentrated in Lisbon District and Porto District.
57.4% of Lisbon District fans are female, 42.6% are male, with an average age of 46.5 years.
Lisbon District fans show strongest brand affinity for WhatsApp (1.52×), OLX (1.61×), and FlixBus (1.73×) over the country average.
Lisbon District fans in Portugal are most concentrated in Lisbon District (reach ~500K), Porto District (reach ~300K), and Setúbal District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Lisbon District itself, the audience over-indexes on OLX (1.61×), FlixBus (1.73×), EDreams (1.57×), and Romance novels (1.53×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Lisbon District. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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