A data profile of the people who buy, follow and care about Atlantic Ocean in Italy — modelled from more than twelve digital signal sources. Atlantic Ocean has an estimated audience of 4,697,264 people in Italy.
Atlantic Ocean has an estimated audience of 4,697,264 people in Italy. 50.1% are female, 49.9% are male, average age 40.0. Top brand affinities: Wikipedia, WhatsApp, Satire, Adriatic Sea, Personal finance.
Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (4.96× the country average).
Demographically, the Atlantic Ocean audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
The typical Atlantic Ocean fan in Italy is balanced, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Atlantic Ocean profile in Italy.
50.1% are female, 49.9% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 50.1% |
| Male | 49.9% |
| Average age | 40.0 |
| Estimated audience size | 4,697,264 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 18% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 20% |
of the worldwide Atlantic Ocean audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.5% |
| Brazil | 6.9% |
| United Kingdom | 5.8% |
The strongest cross-interests of the Atlantic Ocean audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Amanda Seyfried | Movies & TV | 6.46× | ||
| 02 | Gerard Butler | Movies & TV | 6.33× | ||
| 03 | Wikipedia | Internet & Social Media | 4.96× | ||
| 04 | Brazil national football team | Sports | 4.01× | ||
| 05 | New Testament | Politics & Society | 3.86× | ||
| 06 | Improvisation | Music & Radio | 3.80× | ||
| 07 | Satire | Literature | 3.75× | ||
| 08 | Adriatic Sea | Travel & Leisure | 3.06× | ||
| 09 | Mediaset | Technology & Electronics | 2.55× | ||
| 10 | General practitioner | Health | 2.35× | ||
| 11 | Champagne | Food & Beverages | 2.21× | ||
| 12 | Google Maps | Internet & Social Media | 1.99× | ||
| 13 | Travel website | Travel & Leisure | 1.89× | ||
| 14 | Singer-songwriter | Music & Radio | 1.85× | ||
| 15 | Internet & Social Media | 1.79× | |||
| 16 | Personal finance | Business & Career | 1.73× | ||
| 17 | Volunteering | Politics & Society | 1.71× | ||
| 18 | Borsa Italiana | Business & Career | 1.65× | ||
| 19 | Milk | Food & Beverages | 1.64× | ||
| 20 | AutoScout24 | Cars & Mobility | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.32× | |
| Convenience Orientation | PREMIUM | 1.26× | |
| Spirituality | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.68× | |
| Healthy Lifestyle | BALANCE | 0.82× | |
| Creativity | OPEN | 0.86× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Atlantic Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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