Rascasse Audience Intelligence

Atlantic Ocean Audience in Italy

A data profile of the people who buy, follow and care about Atlantic Ocean in Italy — modelled from more than twelve digital signal sources. Atlantic Ocean has an estimated audience of 4,697,264 people in Italy.

Atlantic Ocean has an estimated audience of 4,697,264 people in Italy. 50.1% are female, 49.9% are male, average age 40.0. Top brand affinities: Wikipedia, WhatsApp, Satire, Adriatic Sea, Personal finance.

Top brand affinities include Wikipedia, WhatsApp, Satire, with strongest over-indexing on Wikipedia (4.96× the country average).

Demographically, the Atlantic Ocean audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

The typical Atlantic Ocean fan in Italy is balanced, around 40.0 years old, with strong Indulgence tendencies and a notable affinity for Wikipedia.

Category: Travel & Leisure · Type: POI · Subtype: Region

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Atlantic Ocean profile in Italy.

Audience size
4.7M
in Italy
Gender
50.1%
49.9% male
Age
40.0
average years
Country rank
#1452
POI in Italy
Fig. 01

Search interest · 12-month trend

+30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Atlantic Ocean fans

50.1% are female, 49.9% are male, average age 40.0.

Fig. 02

Gender split

50.1%
Female
49.9%
Male
Demographic split for Atlantic Ocean audience in Italy
MetricValue
Female50.1%
Male49.9%
Average age40.0
Estimated audience size4,697,264
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Atlantic Ocean audience in Italy
Age bracketShare%
16-1917%
20-2918%
30-3923%
40-4922%
50+20%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Atlantic Ocean audience comes from Italy.

Worldwide audience distribution share by country for Atlantic Ocean
CountryShare
United States29.5%
Brazil6.9%
United Kingdom5.8%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Atlantic Ocean audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Atlantic Ocean audience
#·InterestCategoryAffinity×
01Amanda SeyfriedMovies & TV6.46×
02Gerard ButlerMovies & TV6.33×
03WikipediaInternet & Social Media4.96×
04Brazil national football teamSports4.01×
05New TestamentPolitics & Society3.86×
06ImprovisationMusic & Radio3.80×
07SatireLiterature3.75×
08Adriatic SeaTravel & Leisure3.06×
09MediasetTechnology & Electronics2.55×
10General practitionerHealth2.35×
11ChampagneFood & Beverages2.21×
12Google MapsInternet & Social Media1.99×
13Travel websiteTravel & Leisure1.89×
14Singer-songwriterMusic & Radio1.85×
15WhatsAppInternet & Social Media1.79×
16Personal financeBusiness & Career1.73×
17VolunteeringPolitics & Society1.71×
18Borsa ItalianaBusiness & Career1.65×
19MilkFood & Beverages1.64×
20AutoScout24Cars & Mobility1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Atlantic Ocean audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Atlantic Ocean audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.32×
Convenience OrientationPREMIUM1.26×
SpiritualityBALANCE1.24×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Atlantic Ocean audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.68×
Healthy LifestyleBALANCE0.82×
CreativityOPEN0.86×
1.00× baseline
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Atlantic Ocean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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