A data profile of the people who buy, follow and care about Real Madrid C.F. in Portugal — modelled from more than twelve digital signal sources. Real Madrid C.F. has an estimated audience of 2,573,646 people in Portugal.
The average Real Madrid C.F. fan in Portugal is 38.5 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include UEFA Champions League, Manchester United F.C., UEFA Europa League, with strongest over-indexing on UEFA Champions League (1.74× the country average).
Demographically, the Real Madrid C.F. audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Need for Security, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Real Madrid C.F. fan in Portugal is more male, around 38.5 years old, with strong Need for Security tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the Real Madrid C.F. profile in Portugal.
34.4% are female, 65.6% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 34.4% |
| Male | 65.6% |
| Average age | 38.5 |
| Estimated audience size | 2,573,646 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 20% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Real Madrid C.F. audience comes from Portugal.
| Country | Share |
|---|---|
| Brazil | 8.2% |
| Spain | 7.7% |
| United States | 7.5% |
Where the Real Madrid C.F. audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Setúbal District | ~400K | 1.50× | |
| 02 | Lisbon District | ~1M | 1.40× | |
| 03 | Porto District | ~700K | 1.17× | |
| 04 | Santarém District | ~100K | 1.17× | |
| 05 | Viana do Castelo District | ~70K | 1.17× | |
| 06 | Aveiro District | ~200K | 1.12× | |
| 07 | Faro District | ~200K | 1.10× | |
| 08 | Braga District | ~200K | 1.00× | |
| 09 | Leiria District | ~100K | 1.00× | |
| 10 | Coimbra District | ~100K | 0.99× | |
| 11 | Viseu District | ~90K | 0.98× | |
| 12 | Bragança District | ~30K | 0.97× | |
| 13 | Madeira | ~70K | 0.92× | |
| 14 | Castelo Branco District | ~40K | 0.89× | |
| 15 | Azores | ~60K | 0.86× | |
| 16 | Vila Real District | ~40K | 0.85× | |
| 17 | Guarda District | ~30K | 0.81× | |
| 18 | Beja District | ~30K | 0.80× | |
| 19 | Évora District | ~30K | 0.75× | |
| 20 | Portalegre District | ~20K | 0.75× |
The strongest cross-interests of the Real Madrid C.F. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real Oviedo | Sports | 2.27× | ||
| 02 | Neymar | Sports | 2.01× | ||
| 03 | Lionel Messi | Sports | 1.97× | ||
| 04 | UEFA Europa League | Sports | 1.89× | ||
| 05 | Liverpool F.C. | Sports | 1.82× | ||
| 06 | UEFA Conference League | Sports | 1.81× | ||
| 07 | FIFA World Cup | Sports | 1.81× | ||
| 08 | Premier League | Sports | 1.78× | ||
| 09 | UEFA Champions League | Sports | 1.74× | ||
| 10 | Juventus F.C. | Sports | 1.72× | ||
| 11 | Manchester United F.C. | Sports | 1.70× | ||
| 12 | Newcastle United F.C. | Sports | 1.63× | ||
| 13 | Francisco Conceição | Sports | 1.58× | ||
| 14 | Inter Miami CF | Sports | 1.57× | ||
| 15 | Ligue 1 | Sports | 1.54× | ||
| 16 | FIFA Club World Cup | Sports | 1.54× | ||
| 17 | France national football team | Sports | 1.53× | ||
| 18 | Erling Haaland | Sports | 1.52× | ||
| 19 | Bundesliga | Sports | 1.51× | ||
| 20 | FC Bayern Munich | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.93× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Social Media Usage | JOY | 0.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.67× | |
| Community Orientation | OPEN | 0.71× | |
| Indulgence | JOY | 0.71× |
Real Madrid C.F. has an estimated audience of 2,573,646 people in Portugal, concentrated in Lisbon District and Porto District.
34.4% of Real Madrid C.F. fans are female, 65.6% are male, with an average age of 38.5 years.
Real Madrid C.F. fans show strongest brand affinity for UEFA Champions League (1.74×), Manchester United F.C. (1.7×), and UEFA Europa League (1.89×) over the country average.
Real Madrid C.F. fans in Portugal are most concentrated in Lisbon District (reach ~1M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Real Madrid C.F. itself, the audience over-indexes on Manchester United F.C. (1.7×), UEFA Europa League (1.89×), Premier League (1.78×), and Juventus F.C. (1.72×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Real Madrid C.F.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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