A data profile of the people who buy, follow and care about FC Barcelona in Portugal — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 1,711,257 people in Portugal.
The average FC Barcelona fan in Portugal is 37.9 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include UEFA Champions League, UEFA Europa League, Premier League, with strongest over-indexing on UEFA Champions League (1.56× the country average).
Demographically, the FC Barcelona audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical FC Barcelona fan in Portugal is more male, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the FC Barcelona profile in Portugal.
36.0% are female, 64.0% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 37.9 |
| Estimated audience size | 1,711,257 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 19% | |
| 50+ | 18% |
of the worldwide FC Barcelona audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 10.5% |
| Spain | 10.1% |
| Indonesia | 4.7% |
Where the FC Barcelona audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~700K | 1.36× | |
| 02 | Setúbal District | ~300K | 1.35× | |
| 03 | Viana do Castelo District | ~60K | 1.29× | |
| 04 | Porto District | ~400K | 1.16× | |
| 05 | Faro District | ~100K | 1.16× | |
| 06 | Santarém District | ~90K | 1.16× | |
| 07 | Madeira | ~50K | 1.08× | |
| 08 | Aveiro District | ~100K | 1.04× | |
| 09 | Braga District | ~200K | 1.02× | |
| 10 | Beja District | ~30K | 1.02× | |
| 11 | Viseu District | ~60K | 0.97× | |
| 12 | Bragança District | ~20K | 0.96× | |
| 13 | Vila Real District | ~30K | 0.94× | |
| 14 | Coimbra District | ~80K | 0.91× | |
| 15 | Leiria District | ~80K | 0.89× | |
| 16 | Castelo Branco District | ~30K | 0.85× | |
| 17 | Portalegre District | ~20K | 0.82× | |
| 18 | Guarda District | ~20K | 0.79× | |
| 19 | Évora District | ~20K | 0.76× | |
| 20 | Azores | ~30K | 0.74× |
The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neymar | Sports | 2.03× | ||
| 02 | Lionel Messi | Sports | 1.92× | ||
| 03 | UEFA Europa League | Sports | 1.80× | ||
| 04 | Liverpool F.C. | Sports | 1.79× | ||
| 05 | FIFA World Cup | Sports | 1.76× | ||
| 06 | Trent Alexander-Arnold | Sports | 1.72× | ||
| 07 | UEFA Conference League | Sports | 1.68× | ||
| 08 | Premier League | Sports | 1.66× | ||
| 09 | Newcastle United F.C. | Sports | 1.64× | ||
| 10 | OneFootball | Sports | 1.59× | ||
| 11 | Ronaldinho | Sports | 1.57× | ||
| 12 | UEFA Champions League | Sports | 1.56× | ||
| 13 | FIFA Club World Cup | Sports | 1.56× | ||
| 14 | CONMEBOL | Sports | 1.55× | ||
| 15 | Bundesliga | Sports | 1.52× | ||
| 16 | Ligue 1 | Sports | 1.52× | ||
| 17 | France national football team | Sports | 1.52× | ||
| 18 | Diego Moreira | Sports | 1.52× | ||
| 19 | Luis Díaz | Sports | 1.52× | ||
| 20 | Rodrigo Ribeiro | Sports | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.93× | |
| Need for Security | CONSERVATISM | 0.92× | |
| Social Media Usage | JOY | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.69× | |
| Indulgence | JOY | 0.71× | |
| Design Affinity | PREMIUM | 0.71× |
FC Barcelona has an estimated audience of 1,711,257 people in Portugal, concentrated in Lisbon District and Porto District.
36.0% of FC Barcelona fans are female, 64.0% are male, with an average age of 37.9 years.
FC Barcelona fans show strongest brand affinity for UEFA Champions League (1.56×), UEFA Europa League (1.8×), and Premier League (1.66×) over the country average.
FC Barcelona fans in Portugal are most concentrated in Lisbon District (reach ~700K), Porto District (reach ~400K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond FC Barcelona itself, the audience over-indexes on UEFA Europa League (1.8×), Premier League (1.66×), Liverpool F.C. (1.79×), and Bundesliga (1.52×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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