Rascasse Audience Intelligence

F.C. Porto Audience in Portugal

A data profile of the people who buy, follow and care about F.C. Porto in Portugal — modelled from more than twelve digital signal sources. F.C. Porto has an estimated audience of 5,062,069 people in Portugal.

#2among Soccer in Portugal#2among Team in Portugal#9in Sports

The average F.C. Porto fan in Portugal is 40.8 years old, balanced, and lives primarily in Porto District.

The audience is concentrated in Porto District, Lisbon District, Braga District.

Demographically, the F.C. Porto audience skews balanced with an average age of 40.8, and over-indexes on personality traits such as Need for Security, Tradition.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the F.C. Porto profile in Portugal.

Audience size
5.1M
in Portugal
Gender
46.3%♀
53.7% male
Age
40.8
average years
Country rank
#66
Team in Portugal
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of F.C. Porto fans

46.3% are female, 53.7% are male, average age 40.8.

Fig. 02

Gender split

46.3%
Female
53.7%
Male
Demographic split for F.C. Porto audience in Portugal
MetricValue
Female46.3%
Male53.7%
Average age40.8
Estimated audience size5,062,069
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the F.C. Porto audience in Portugal
Age bracketShare%
16-1917%
20-2916%
30-3921%
40-4923%
50+22%
Fig. 04

Worldwide distribution

20.7%

of the worldwide F.C. Porto audience comes from Portugal.

Worldwide audience distribution share by country for F.C. Porto
CountryShare
Portugal20.7%
Mexico6.6%
Brazil5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the F.C. Porto audience in Portugal is strongest.

Fig. 05

Top regions by affinity

F.C. Porto fans by region: top regions in Portugal
#RegionReachAffinity×
01Porto District~1.5M3.42×
02Santarém District~400K3.42×
03Braga District~700K1.87×
04Aveiro District~600K1.73×
05Vila Real District~100K1.51×
06Viana do Castelo District~200K1.46×
07Viseu District~200K1.11×
08Bragança District~60K1.06×
09Lisbon District~1.5M0.88×
10Azores~100K0.77×
11Coimbra District~200K0.72×
12Setúbal District~400K0.67×
13Madeira~80K0.57×
14Guarda District~40K0.57×
15Leiria District~200K0.56×
16Faro District~200K0.55×
17Castelo Branco District~50K0.54×
18Beja District~30K0.39×
19Portalegre District~20K0.38×
20Évora District~30K0.37×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the F.C. Porto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by F.C. Porto audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.16×
TraditionCONSERVATISM1.06×
Convenience OrientationPREMIUM1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by F.C. Porto audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Family OrientationCONSERVATISM0.79×
Pet OwnershipJOY0.80×
0×1.00× baseline2×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for F.C. Porto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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