A data profile of the people who buy, follow and care about UEFA Europa League in Portugal — modelled from more than twelve digital signal sources. UEFA Europa League has an estimated audience of 1,524,507 people in Portugal.
The average UEFA Europa League fan in Portugal is 38.1 years old, more male, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Braga District.
Top brand affinities include Betano, A Bola, Premier League, with strongest over-indexing on Betano (2.41× the country average).
Demographically, the UEFA Europa League audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Risk Appetite, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical UEFA Europa League fan in Portugal is more male, around 38.1 years old, with strong Risk Appetite tendencies and a notable affinity for Betano.
The key figures that characterise the UEFA Europa League profile in Portugal.
35.4% are female, 64.6% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 35.4% |
| Male | 64.6% |
| Average age | 38.1 |
| Estimated audience size | 1,524,507 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide UEFA Europa League audience comes from Portugal.
| Country | Share |
|---|---|
| Italy | 10.1% |
| United States | 7.9% |
| Germany | 7.7% |
Where the UEFA Europa League audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~500K | 1.51× | |
| 02 | Santarém District | ~100K | 1.51× | |
| 03 | Braga District | ~200K | 1.46× | |
| 04 | Lisbon District | ~600K | 1.21× | |
| 05 | Faro District | ~100K | 1.21× | |
| 06 | Setúbal District | ~200K | 1.17× | |
| 07 | Aveiro District | ~100K | 1.17× | |
| 08 | Viseu District | ~60K | 1.08× | |
| 09 | Madeira | ~50K | 1.06× | |
| 10 | Bragança District | ~20K | 1.00× | |
| 11 | Coimbra District | ~70K | 0.99× | |
| 12 | Viana do Castelo District | ~40K | 0.97× | |
| 13 | Beja District | ~20K | 0.94× | |
| 14 | Évora District | ~20K | 0.92× | |
| 15 | Guarda District | ~20K | 0.92× | |
| 16 | Azores | ~40K | 0.91× | |
| 17 | Leiria District | ~80K | 0.90× | |
| 18 | Castelo Branco District | ~30K | 0.88× | |
| 19 | Portalegre District | ~10K | 0.88× | |
| 20 | Vila Real District | ~20K | 0.87× |
The strongest cross-interests of the UEFA Europa League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Neymar | Sports | 3.71× | ||
| 02 | Liverpool F.C. | Sports | 3.50× | ||
| 03 | Premier League | Sports | 3.49× | ||
| 04 | Bundesliga | Sports | 3.04× | ||
| 05 | Ligue 1 | Sports | 2.81× | ||
| 06 | Arsenal F.C. | Sports | 2.74× | ||
| 07 | FC Bayern Munich | Sports | 2.60× | ||
| 08 | Serie A | Sports | 2.55× | ||
| 09 | Manchester City F.C. | Sports | 2.44× | ||
| 10 | Betano | Games | 2.41× | ||
| 11 | La Liga | Sports | 2.36× | ||
| 12 | Manchester United F.C. | Sports | 2.29× | ||
| 13 | A Bola | Sports | 1.84× | ||
| 14 | FC Barcelona | Sports | 1.83× | ||
| 15 | Portugal national football team | Sports | 1.79× | ||
| 16 | Cristiano Ronaldo | Sports | 1.76× | ||
| 17 | UEFA Champions League | Sports | 1.60× | ||
| 18 | Real Madrid C.F. | Sports | 1.60× | ||
| 19 | Betclic | Games | 1.59× | ||
| 20 | Mobile game | Games | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.96× | |
| Social Media Usage | JOY | 0.94× | |
| Career Orientation | POWER | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.56× | |
| Mindfulness | BALANCE | 0.59× | |
| Creativity | OPEN | 0.59× |
UEFA Europa League has an estimated audience of 1,524,507 people in Portugal, concentrated in Lisbon District and Porto District.
35.4% of UEFA Europa League fans are female, 64.6% are male, with an average age of 38.1 years.
UEFA Europa League fans show strongest brand affinity for Betano (2.41×), A Bola (1.84×), and Premier League (3.49×) over the country average.
UEFA Europa League fans in Portugal are most concentrated in Lisbon District (reach ~600K), Porto District (reach ~500K), and Braga District (reach ~200K). These three regions account for the largest share of the active audience.
Beyond UEFA Europa League itself, the audience over-indexes on A Bola (1.84×), Premier League (3.49×), Manchester United F.C. (2.29×), and Liverpool F.C. (3.5×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for UEFA Europa League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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