A data profile of the people who buy, follow and care about Mausam (2011 film) in India — modelled from more than twelve digital signal sources. Mausam (2011 film) has an estimated audience of 16,354,859 people in India.
Mausam (2011 film) has an estimated audience of 16,354,859 people in India. 28.0% are female, 72.0% are male, average age 47.2. Top brand affinities: Anne Hathaway, Brad Pitt, Internet celebrity, Tom Cruise, Grilling.
Top brand affinities include Anne Hathaway, Brad Pitt, Internet celebrity, with strongest over-indexing on Anne Hathaway (5.41× the country average).
Demographically, the Mausam (2011 film) audience skews more male with an average age of 47.2, and over-indexes on personality traits such as Tradition, Community Orientation.
The typical Mausam (2011 film) fan in India is more male, around 47.2 years old, with strong Tradition tendencies and a notable affinity for Anne Hathaway.
The key figures that characterise the Mausam (2011 film) profile in India.
28.0% are female, 72.0% are male, average age 47.2.
| Metric | Value |
|---|---|
| Female | 28.0% |
| Male | 72.0% |
| Average age | 47.2 |
| Estimated audience size | 16,354,859 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 10% | |
| 30-39 | 5% | |
| 40-49 | 44% | |
| 50+ | 32% |
of the worldwide Mausam (2011 film) audience comes from India.
| Country | Share |
|---|---|
| India | 99.7% |
| United States | 0.2% |
| Germany | 0.1% |
The strongest cross-interests of the Mausam (2011 film) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sprite (soft drink) | Food & Beverages | 6.77× | ||
| 02 | Potato chip | Food & Beverages | 5.55× | ||
| 03 | Anne Hathaway | Movies & TV | 5.41× | ||
| 04 | Jennifer Lawrence | Movies & TV | 4.28× | ||
| 05 | Nutella | Food & Beverages | 4.07× | ||
| 06 | Brad Pitt | Movies & TV | 3.42× | ||
| 07 | Tom Cruise | Movies & TV | 3.30× | ||
| 08 | Leonardo DiCaprio | Movies & TV | 3.30× | ||
| 09 | Johnny Depp | Movies & TV | 3.27× | ||
| 10 | Virtual reality | Technology & Electronics | 2.64× | ||
| 11 | Microwave oven | Home & Garden | 2.41× | ||
| 12 | Eye shadow | Beauty & Wellness | 2.41× | ||
| 13 | Grilling | Food & Beverages | 2.33× | ||
| 14 | Henry Cavill | Movies & TV | 2.21× | ||
| 15 | Internet celebrity | Internet & Social Media | 2.07× | ||
| 16 | Sugar substitute | Food & Beverages | 2.05× | ||
| 17 | Innovation | Business & Career | 1.62× | ||
| 18 | Tradition | Politics & Society | 1.58× | ||
| 19 | Starbucks | Food & Beverages | 1.57× | ||
| 20 | Charitable organization | Politics & Society | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.58× | |
| Community Orientation | OPEN | 1.55× | |
| Early Adopter Mentality | POWER | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.62× | |
| Need for Security | CONSERVATISM | 0.64× | |
| Creativity | OPEN | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Mausam (2011 film). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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