André Rieu Audience in United States

André Rieu logo

André Rieu has an estimated audience of 673,359 people in United States. 52.1% are female, 47.9% are male, average age 51.0. Top regions: California, Florida, Texas. Top brand affinities: Andrea Bocelli, Fox News Channel, Conducting, Benjamin Netanyahu, Maastricht.

The average André Rieu fan in United States is 51.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Andrea Bocelli, Fox News Channel, Conducting, with strongest over-indexing on Andrea Bocelli (14.49× the country average). Demographically, the André Rieu audience skews balanced with an average age of 51.0, and over-indexes on personality traits such as Patriotism, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Classical music

Demographics of André Rieu fans

Demographic split for André Rieu audience in United States
MetricValue
Female52.1%
Male47.9%
Average age51.0
Estimated audience size673,359

Audience persona

The typical André Rieu fan in United States is balanced, around 51.0 years old, with strong Patriotism tendencies and a notable affinity for Andrea Bocelli.

Top regions in United States

Top regions ranked by reach for André Rieu in United States
RegionReachAffinity
California83,8381.13×
Florida63,5931.39×
Texas63,3991.1×
New York46,8541.25×
Illinois45,4492.03×
Pennsylvania19,6020.86×
New Jersey18,3841.07×
Georgia17,6020.85×
Virginia16,5641.01×
Ohio16,5180.8×
Washington15,8131.17×
North Carolina15,2580.75×
Arizona15,1211.1×
Michigan14,6340.83×
Massachusetts14,3181.08×
Maryland11,3870.98×
Tennessee10,5100.78×
Indiana10,1670.83×
Colorado9,8550.93×
South Carolina8,7870.87×
Wisconsin8,6680.86×
Missouri8,6370.8×
Minnesota8,3290.86×
Connecticut8,0871.2×
Oregon7,7761.01×
Alabama6,7740.72×
Utah6,3661.06×
Nevada5,7140.88×
Idaho5,1701.53×
Kentucky4,7990.57×
Louisiana4,7820.55×
Oklahoma4,6730.62×
Iowa4,4010.79×
Mississippi3,7420.67×
Arkansas3,3240.6×
Kansas3,0310.57×
New Hampshire2,7041.02×
West Virginia2,5100.8×
Nebraska2,4920.74×
New Mexico2,4790.73×
Alaska2,3121.6×
Rhode Island2,3041.07×
Maine2,3030.95×
Hawaii2,2140.76×
South Dakota2,1551.38×
Montana2,0151.08×
Washington, District of Columbia1,9860.98×
North Dakota1,9371.4×
Wyoming1,8741.88×
Vermont1,8131.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for André Rieu audience
BrandAffinityCategory
Andrea Bocelli14.49×Music & Radio
Fox News Channel2.43×Movies & TV
Conducting6.04×Music & Radio
Benjamin Netanyahu6.1×Politics & Society
Maastricht94.33×Travel & Leisure
Neil Diamond9.44×Music & Radio
The Gilded Age3.36×Movies & TV
Fitness and wellness1.57×Sports
Gateway Pundit5.53×News
Rock music1.87×Music & Radio
Wikipedia2.87×Internet & Social Media
United States1.67×Travel & Leisure
Beauty1.51×Beauty & Wellness
Bank of America2.28×Business & Career
Medicare (United States)4.12×Health
Chuck Norris3.48×Movies & TV
CNN1.91×Movies & TV
Pop music1.75×Music & Radio
Old age3.33×Politics & Society
Current events1.51×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by André Rieu audience
TraitClusterScore
PatriotismCONSERVATISM2.11
SpiritualityBALANCE1.48
TraditionCONSERVATISM1.38
TravellingTHRILL1.34
MindfulnessBALANCE1.27
Quality AwarenessPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for André Rieu
CountryShare
Germany20.9%
United Kingdom11.8%
Netherlands8.0%

See André Rieu audiences in other countries

More Classical music audiences in United States

Frequently asked questions

How many fans does André Rieu have in United States?

André Rieu has an estimated audience of 673,359 people in United States, concentrated in California and Florida.

What is the gender split and age of André Rieu fans?

52.1% of André Rieu fans are female, 47.9% are male, with an average age of 51.0 years.

Which brands do André Rieu fans like most?

André Rieu fans show strongest brand affinity for Andrea Bocelli (14.49×), Fox News Channel (2.43×), and Conducting (6.04×) over the country average.

Where do André Rieu fans live in United States?

André Rieu fans in United States are most concentrated in California (reach 83,838), Florida (reach 63,593), and Texas (reach 63,399). These three regions account for the largest share of the active audience.

What other brands do André Rieu fans also like?

Beyond André Rieu itself, the audience over-indexes on Fox News Channel (2.43×), Conducting (6.04×), Benjamin Netanyahu (6.1×), and Maastricht (94.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for André Rieu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.