Rascasse Audience Intelligence

André Rieu Audience in United States

A data profile of the people who buy, follow and care about André Rieu in United States — modelled from more than twelve digital signal sources. André Rieu has an estimated audience of 642,196 people in United States.

#8among Classical music in United States#7456among Person in United States#4322in Music & Radio

The average André Rieu fan in United States is 51.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Melania Trump, Andrea Bocelli, Donald Trump, with strongest over-indexing on Melania Trump (4.31× the country average).

Demographically, the André Rieu audience skews balanced with an average age of 51.0, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical André Rieu fan in United States is balanced, around 51.0 years old, with strong Spirituality tendencies and a notable affinity for Melania Trump.

Category: Music & Radio · Type: Person · Subtype: Classical music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the André Rieu profile in United States.

Audience size
642K
in United States
Gender
52.1%♀
47.9% male
Age
51.0
average years
Country rank
#31528
Person in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of André Rieu fans

52.1% are female, 47.9% are male, average age 51.0.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for André Rieu audience in United States
MetricValue
Female52.1%
Male47.9%
Average age51.0
Estimated audience size642,196
Fig. 03

Age distribution

Ø 51.0
average years
Age distribution of the André Rieu audience in United States
Age bracketShare%
16-195%
20-297%
30-3910%
40-4919%
50+59%
Fig. 04

Worldwide distribution

7.9%

of the worldwide André Rieu audience comes from United States.

Worldwide audience distribution share by country for André Rieu
CountryShare
Germany23.9%
United Kingdom12.6%
Netherlands12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the André Rieu audience in United States is strongest.

Fig. 05

Top regions by affinity

André Rieu fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~1K1.48×
02Florida~10K1.47×
03New Jersey~4K1.26×
04Washington~4K1.26×
05Wisconsin~3K1.25×
06New Hampshire<1K1.25×
07Illinois~6K1.23×
08Pennsylvania~6K1.21×
09Connecticut~2K1.20×
10New Mexico<1K1.18×
11New York~9K1.13×
12California~20K1.10×
13Arizona~3K1.10×
14Montana<1K1.10×
15Massachusetts~3K1.09×
16Delaware<1K1.08×
17Vermont<1K1.08×
18Alaska<1K1.07×
19South Carolina~2K1.05×
20Oregon~2K1.04×
21Maine<1K1.04×
22Minnesota~2K1.03×
23Colorado~2K1.02×
24Nevada~1K1.01×
25Utah~1K1.01×
26Virginia~3K0.98×
27Maryland~2K0.98×
28Missouri~2K0.98×
29Iowa~1K0.98×
30Rhode Island<1K0.97×
31Michigan~3K0.95×
32Kansas~1K0.95×
33Nebraska<1K0.95×
34North Carolina~4K0.94×
35Ohio~4K0.93×
36North Dakota<1K0.93×
37South Dakota<1K0.91×
38Indiana~2K0.89×
39Washington, District of Columbia<1K0.89×
40Tennessee~2K0.87×
41Hawaii<1K0.86×
42West Virginia<1K0.85×
43Texas~10K0.83×
44Arkansas<1K0.82×
45Alabama~2K0.81×
46Oklahoma~1K0.80×
47Georgia~3K0.77×
48Mississippi<1K0.77×
49Kentucky~1K0.75×
50Louisiana~1K0.74×
Fig. 06

Affinity by region

Affinity by region — André Rieu, United States
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the André Rieu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for André Rieu audience
#·InterestCategoryAffinity×
01MaastrichtTravel & Leisure94.33×
02Andrea BocelliMusic & Radio14.49×
03Neil DiamondMusic & Radio9.44×
04Benjamin NetanyahuPolitics & Society6.10×
05ConductingMusic & Radio6.04×
06Gateway PunditNews5.53×
07Melania TrumpPolitics & Society4.31×
08Medicare (United States)Health4.12×
09Chuck NorrisMovies & TV3.48×
10The Gilded AgeMovies & TV3.36×
11Dick Van DykeMovies & TV3.25×
12WikipediaInternet & Social Media2.87×
13Mitch McConnellPolitics & Society2.72×
14Bank of AmericaBusiness & Career2.28×
15Donald TrumpPolitics & Society2.17×
16Rock musicMusic & Radio1.87×
17Pop musicMusic & Radio1.75×
18United StatesTravel & Leisure1.67×
19Fitness and wellnessSports1.57×
20BeautyBeauty & Wellness1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the André Rieu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by André Rieu audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.28×
PatriotismCONSERVATISM2.21×
TraditionCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by André Rieu audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.77×
Sports ActivityPOWER0.83×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does André Rieu have in United States?

André Rieu has an estimated audience of 642,196 people in United States, concentrated in California and Florida.

02

What is the gender split and age of André Rieu fans?

52.1% of André Rieu fans are female, 47.9% are male, with an average age of 51.0 years.

03

Which brands do André Rieu fans like most?

André Rieu fans show strongest brand affinity for Melania Trump (4.31×), Andrea Bocelli (14.49×), and Donald Trump (2.17×) over the country average.

04

Where do André Rieu fans live in United States?

André Rieu fans in United States are most concentrated in California (reach ~20K), Florida (reach ~10K), and Texas (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do André Rieu fans also like?

Beyond André Rieu itself, the audience over-indexes on Andrea Bocelli (14.49×), Donald Trump (2.17×), Mitch McConnell (2.72×), and Benjamin Netanyahu (6.1×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Classical music audiences in United States

See André Rieu audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for André Rieu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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