Yo-Yo Ma Audience in United States
Yo-Yo Ma has an estimated audience of 916,249 people in United States. 64.3% are female, 35.7% are male, average age 49.3. Top brand affinities: Corona (band), Space Hulk, Steampunk, Israel, Natural rubber.
Top brand affinities include Corona (band), Space Hulk, Steampunk, with strongest over-indexing on Corona (band) (21.49× the country average). Demographically, the Yo-Yo Ma audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Classical music
Demographics of Yo-Yo Ma fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 49.3 |
| Estimated audience size | 916,249 |
Audience persona
The typical Yo-Yo Ma fan in United States is more female, around 49.3 years old, with strong Risk Appetite tendencies and a notable affinity for Corona (band).
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Corona (band) | 21.49× | Music & Radio |
| Space Hulk | 49.93× | Games |
| Steampunk | 8.66× | Fashion & Accessoires |
| Israel | 3.57× | Travel & Leisure |
| Natural rubber | 2.52× | Cars & Mobility |
| Urban horticulture | 4.16× | Home & Garden |
| Jericho Rosales | 30.98× | Movies & TV |
| On the Border Mexican Grill & Cantina | 7.13× | Food & Beverages |
| JamBase | 10.25× | Music & Radio |
| REC TEC Grills | 16.73× | Sports |
| Whataburger | 1.54× | Food & Beverages |
| Nebraska Cornhuskers football | 3.12× | Sports |
| Necktie | 4.13× | Fashion & Accessoires |
| John Havlicek | 12.1× | Sports |
| KiwiCo | 4.91× | Kids & Family |
| Girolando cattle | 17.14× | Pets & Animals |
| Home staging | 3.2× | Home & Garden |
| Jeep Wagoneer | 3.24× | Cars & Mobility |
| Business English | 3.15× | Business & Career |
| Jesse Plemons | 1.9× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.16 |
| Sustainability | BALANCE | 1.98 |
| Luxury Orientation | PREMIUM | 1.8 |
| Community Orientation | OPEN | 1.71 |
| Tradition | CONSERVATISM | 1.71 |
| Design Affinity | PREMIUM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.2% |
| Canada | 6.0% |
| United Kingdom | 5.3% |
See Yo-Yo Ma audiences in other countries
More Classical music audiences in United States
- Elio (4,175,551)
- David Foster (1,167,602)
- John Tesh (823,610)
- Wolfgang Amadeus Mozart (737,122)
- Ludwig van Beethoven (719,251)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yo-Yo Ma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.