Yo-Yo Ma Audience in United States
Yo-Yo Ma has an estimated audience of 916,249 people in United States. 64.3% are female, 35.7% are male, average age 49.3. Top brand affinities: Julio Iglesias, Cello, Nat King Cole, Horoscope, Day trading.
Top brand affinities include Julio Iglesias, Cello, Nat King Cole, with strongest over-indexing on Julio Iglesias (49.93× the country average). Demographically, the Yo-Yo Ma audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Risk Appetite, Sustainability.
Category: Music & Radio · Type: Person · Subtype: Classical music
Demographics of Yo-Yo Ma fans
| Metric | Value |
|---|---|
| Female | 64.3% |
| Male | 35.7% |
| Average age | 49.3 |
| Estimated audience size | 916,249 |
Audience persona
The typical Yo-Yo Ma fan in United States is more female, around 49.3 years old, with strong Risk Appetite tendencies and a notable affinity for Julio Iglesias.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Julio Iglesias | 49.93× | Music & Radio |
| Cello | 9.98× | Music & Radio |
| Nat King Cole | 30.98× | Music & Radio |
| Horoscope | 8.96× | Health |
| Day trading | 10.55× | Business & Career |
| Norah Jones | 25.72× | Music & Radio |
| Gustav Klimt | 29.91× | Arts & Culture |
| Dean Martin | 18.32× | Music & Radio |
| Oblivion (2013 film) | 20× | Movies & TV |
| Glam rock | 15.65× | Music & Radio |
| PBS | 4.96× | Movies & TV |
| Annie Lennox | 22.5× | Music & Radio |
| Boardwalk Empire | 16.84× | Movies & TV |
| Whole grain | 9.74× | Food & Beverages |
| Cross-country skiing | 10.12× | Sports |
| Mandy Patinkin | 12.01× | Movies & TV |
| Blended whiskey | 8.05× | Food & Beverages |
| Violin | 4.42× | Music & Radio |
| Leonard Bernstein | 31.69× | Music & Radio |
| Carnegie Hall | 19.57× | Arts & Culture |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.16 |
| Sustainability | BALANCE | 1.98 |
| Luxury Orientation | PREMIUM | 1.8 |
| Community Orientation | OPEN | 1.71 |
| Tradition | CONSERVATISM | 1.71 |
| Design Affinity | PREMIUM | 1.67 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 66.2% |
| Canada | 6.0% |
| United Kingdom | 5.3% |
See Yo-Yo Ma audiences in other countries
More Classical music audiences in United States
- Elio (4,175,551)
- David Foster (1,167,602)
- John Tesh (823,610)
- Wolfgang Amadeus Mozart (737,122)
- Ludwig van Beethoven (719,251)
How to read this data
Audience size is the estimated number of people in United States who actively search for Yo-Yo Ma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.