Rascasse Audience Intelligence

Yo-Yo Ma Audience in United States

A data profile of the people who buy, follow and care about Yo-Yo Ma in United States — modelled from more than twelve digital signal sources. Yo-Yo Ma has an estimated audience of 952,271 people in United States.

#3among Classical music in United States#5496among Person in United States#3177in Music & Radio

The average Yo-Yo Ma fan in United States is 49.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Julio Iglesias, Sustainable energy, Renewable energy, with strongest over-indexing on Julio Iglesias (42.03× the country average).

Demographically, the Yo-Yo Ma audience skews more female with an average age of 49.3, and over-indexes on personality traits such as Sustainability, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Yo-Yo Ma fan in United States is more female, around 49.3 years old, with strong Sustainability tendencies and a notable affinity for Julio Iglesias.

Category: Music & Radio · Type: Person · Subtype: Classical music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Yo-Yo Ma profile in United States.

Audience size
952K
in United States
Gender
64.3%♀
35.7% male
Age
49.3
average years
Country rank
#24458
Person in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Yo-Yo Ma fans

64.3% are female, 35.7% are male, average age 49.3.

Fig. 02

Gender split

64.3%
Female
35.7%
Male
Demographic split for Yo-Yo Ma audience in United States
MetricValue
Female64.3%
Male35.7%
Average age49.3
Estimated audience size952,271
Fig. 03

Age distribution

Ø 49.3
average years
Age distribution of the Yo-Yo Ma audience in United States
Age bracketShare%
16-197%
20-298%
30-3912%
40-4921%
50+52%
Fig. 04

Worldwide distribution

66.2%

of the worldwide Yo-Yo Ma audience comes from United States.

Worldwide audience distribution share by country for Yo-Yo Ma
CountryShare
United States66.2%
United Kingdom5.3%
Canada5.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Yo-Yo Ma audience in United States is strongest.

Fig. 05

Top regions by affinity

Yo-Yo Ma fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~40K2.16×
02Colorado~20K1.70×
03New Hampshire~6K1.65×
04Vermont~2K1.54×
05Washington, District of Columbia~4K1.36×
06Iowa~10K1.33×
07Washington~20K1.31×
08Maine~4K1.31×
09Connecticut~10K1.27×
10Rhode Island~4K1.27×
11Oregon~10K1.26×
12New York~60K1.19×
13Utah~10K1.18×
14Illinois~40K1.17×
15California~100K1.13×
16Virginia~20K1.11×
17Minnesota~10K1.11×
18Nebraska~5K1.11×
19New Jersey~20K1.06×
20Maryland~20K1.05×
21Wisconsin~10K1.01×
22Pennsylvania~30K0.99×
23Georgia~30K0.98×
24Hawaii~4K0.96×
25Alaska~2K0.96×
26Tennessee~20K0.95×
27North Carolina~30K0.93×
28Kansas~7K0.93×
29Montana~2K0.93×
30South Carolina~10K0.87×
31Delaware~2K0.87×
32Michigan~20K0.86×
33Idaho~4K0.86×
34New Mexico~4K0.85×
35Ohio~20K0.84×
36South Dakota~2K0.83×
37Missouri~10K0.82×
38North Dakota~1K0.79×
39Kentucky~9K0.78×
40West Virginia~3K0.76×
41Oklahoma~8K0.75×
42Texas~60K0.74×
43Indiana~10K0.74×
44Alabama~9K0.74×
45Arizona~10K0.72×
46Arkansas~5K0.71×
47Nevada~6K0.70×
48Mississippi~5K0.64×
49Florida~40K0.61×
50Louisiana~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Yo-Yo Ma, United States
0.60×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Yo-Yo Ma audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Yo-Yo Ma audience
#·InterestCategoryAffinity×
01Vienna PhilharmonicTravel & Leisure42.71×
02Julio IglesiasMusic & Radio42.03×
03Leonard BernsteinMusic & Radio39.09×
04Nat King ColeMusic & Radio27.44×
05Norah JonesMusic & Radio23.01×
06Carnegie HallArts & Culture22.55×
07Oblivion (2013 film)Movies & TV20.00×
08Lambeau FieldSports20.00×
09Santana (band)Music & Radio19.80×
10Contemporary classical musicMusic & Radio10.50×
11Sustainable energyHome & Garden10.18×
12Renewable energyBusiness & Career7.19×
13Robert RedfordMovies & TV4.85×
14PBSMovies & TV4.14×
15FedExBusiness & Career3.83×
16Diane KeatonMovies & TV3.72×
17Trader Joe'sShopping3.46×
18Classical musicMusic & Radio3.03×
19AirbnbTravel & Leisure2.71×
20PinterestInternet & Social Media2.18×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Yo-Yo Ma audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Yo-Yo Ma audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE3.19×
SpiritualityBALANCE2.02×
Community OrientationOPEN1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Yo-Yo Ma audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.70×
Luxury OrientationPREMIUM0.78×
DIY MentalityTHRILL0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Yo-Yo Ma have in United States?

Yo-Yo Ma has an estimated audience of 952,271 people in United States, concentrated in California and New York.

02

What is the gender split and age of Yo-Yo Ma fans?

64.3% of Yo-Yo Ma fans are female, 35.7% are male, with an average age of 49.3 years.

03

Which brands do Yo-Yo Ma fans like most?

Yo-Yo Ma fans show strongest brand affinity for Julio Iglesias (42.03×), Sustainable energy (10.18×), and Renewable energy (7.19×) over the country average.

04

Where do Yo-Yo Ma fans live in United States?

Yo-Yo Ma fans in United States are most concentrated in California (reach ~100K), New York (reach ~60K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Yo-Yo Ma fans also like?

Beyond Yo-Yo Ma itself, the audience over-indexes on Sustainable energy (10.18×), Renewable energy (7.19×), Nat King Cole (27.44×), and Trader Joe's (3.46×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Yo-Yo Ma audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Yo-Yo Ma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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