Andre Rieu Audience in Germany
Andre Rieu has an estimated audience of 1,381,013 people in Germany. 51.7% are female, 48.3% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, KLIX (AM), Israel, Home Delivery, Pavia.
The average Andre Rieu fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, KLIX (AM), Israel, with strongest over-indexing on Stradivarius (1.58× the country average). Demographically, the Andre Rieu audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Classical music
Demographics of Andre Rieu fans
| Metric | Value |
|---|---|
| Female | 51.7% |
| Male | 48.3% |
| Average age | 37.9 |
| Estimated audience size | 1,381,013 |
Audience persona
The typical Andre Rieu fan in Germany is balanced, around 37.9 years old, with strong Indulgence tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 295,932 | 0.98× |
| Bayern | 188,893 | 0.85× |
| Baden-Württemberg | 174,106 | 0.92× |
| Niedersachsen | 135,910 | 1.01× |
| Sachsen | 99,697 | 1.47× |
| Hessen | 83,753 | 0.8× |
| Rheinland-Pfalz | 75,877 | 1.1× |
| Berlin | 51,876 | 0.84× |
| Thüringen | 50,732 | 1.44× |
| Brandenburg | 47,213 | 1.1× |
| Schleswig-Holstein | 46,298 | 0.93× |
| Sachsen-Anhalt | 42,516 | 1.19× |
| Mecklenburg-Vorpommern | 29,775 | 1.13× |
| Hamburg | 22,067 | 0.71× |
| Saarland | 16,675 | 0.98× |
| Bremen | 6,409 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.58× | Shopping |
| KLIX (AM) | 2.41× | Music & Radio |
| Israel | 1.61× | Travel & Leisure |
| Home Delivery | 1.62× | Food & Beverages |
| Pavia | 1.79× | Travel & Leisure |
| Glashütte | 1.98× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.18× | Music & Radio |
| Esra Erol | 2.37× | Movies & TV |
| Scratching post | 2.39× | Pets & Animals |
| Steampunk | 1.59× | Fashion & Accessoires |
| Building insulation | 1.7× | Home & Garden |
| Jason Clarke (actor) | 1.76× | Movies & TV |
| HomeExchange.com | 2.52× | Travel & Leisure |
| Volvo V60 | 1.68× | Cars & Mobility |
| Celtic mythology | 1.88× | Arts & Culture |
| Gender-neutral language | 1.88× | Politics & Society |
| Theocracy | 3.45× | Music & Radio |
| Liberace | 1.84× | Music & Radio |
| Huck (magazine) | 2.87× | Internet & Social Media |
| Fatteh | 3.06× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.17 |
| Sports Activity | POWER | 1.1 |
| Travelling | THRILL | 1.05 |
| Sustainability | BALANCE | 1.03 |
| DIY Mentality | THRILL | 0.99 |
| Price Sensitivity | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 20.8% |
| United Kingdom | 11.9% |
| United States | 7.9% |
See Andre Rieu audiences in other countries
More Classical music audiences in Germany
- André Rieu (2,087,842)
- David Garrett (musician) (905,394)
- Wolfgang Amadeus Mozart (610,794)
- Ludovico Einaudi (553,646)
- José Carreras (521,863)
Frequently asked questions
How many fans does Andre Rieu have in Germany?
Andre Rieu has an estimated audience of 1,381,013 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Andre Rieu fans?
51.7% of Andre Rieu fans are female, 48.3% are male, with an average age of 37.9 years.
Which brands do Andre Rieu fans like most?
Andre Rieu fans show strongest brand affinity for Stradivarius (1.58×), KLIX (AM) (2.41×), and Israel (1.61×) over the country average.
Where do Andre Rieu fans live in Germany?
Andre Rieu fans in Germany are most concentrated in Nordrhein-Westfalen (reach 295,932), Bayern (reach 188,893), and Baden-Württemberg (reach 174,106). These three regions account for the largest share of the active audience.
What other brands do Andre Rieu fans also like?
Beyond Andre Rieu itself, the audience over-indexes on KLIX (AM) (2.41×), Israel (1.61×), Home Delivery (1.62×), and Pavia (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Andre Rieu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.