Rascasse Audience Intelligence

Andre Rieu Audience in Germany

A data profile of the people who buy, follow and care about Andre Rieu in Germany — modelled from more than twelve digital signal sources. Andre Rieu has an estimated audience of 1,276,085 people in Germany.

#2among Classical music in Germany#609among Person in Germany#494in Music & Radio

The average Andre Rieu fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Concerts, Nature, Tagesschau, with strongest over-indexing on Concerts (2.7× the country average).

Demographically, the Andre Rieu audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Tradition, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Andre Rieu fan in Germany is balanced, around 37.9 years old, with strong Tradition tendencies and a notable affinity for Concerts.

Category: Music & Radio · Type: Person · Subtype: Classical music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Andre Rieu profile in Germany.

Audience size
1.3M
in Germany
Gender
51.7%♀
48.3% male
Age
37.9
average years
Country rank
#5197
Person in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Andre Rieu fans

51.7% are female, 48.3% are male, average age 37.9.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Andre Rieu audience in Germany
MetricValue
Female51.7%
Male48.3%
Average age37.9
Estimated audience size1,276,085
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Andre Rieu audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

16.8%

of the worldwide Andre Rieu audience comes from Germany.

Worldwide audience distribution share by country for Andre Rieu
CountryShare
Germany16.8%
United Kingdom15.8%
Netherlands8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Andre Rieu audience in Germany is strongest.

Fig. 05

Top regions by affinity

Andre Rieu fans by region: top regions in Germany
#RegionReachAffinity×
01Thüringen~50K1.43×
02Sachsen-Anhalt~50K1.30×
03Sachsen~90K1.27×
04Mecklenburg-Vorpommern~30K1.24×
05Brandenburg~50K1.08×
06Rheinland-Pfalz~70K1.03×
07Niedersachsen~100K1.02×
08Nordrhein-Westfalen~300K1.00×
09Bayern~200K0.97×
10Schleswig-Holstein~50K0.96×
11Saarland~20K0.96×
12Baden-Württemberg~200K0.88×
13Hessen~80K0.77×
14Hamburg~20K0.75×
15Bremen~8K0.70×
16Berlin~40K0.69×
Fig. 06

Affinity by region

Affinity by region — Andre Rieu, Germany
0.69×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Andre Rieu audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Andre Rieu audience
#·InterestCategoryAffinity×
01Maria CallasMusic & Radio4.25×
02ConcertsMusic & Radio2.70×
03Music festivalsMusic & Radio1.92×
04Classical musicMusic & Radio1.91×
05NatureHome & Garden1.87×
06VacationsTravel & Leisure1.85×
07Underground hip hopMusic & Radio1.82×
08Musical instrumentMusic & Radio1.80×
09French BulldogPets & Animals1.67×
10Siberian HuskyPets & Animals1.67×
11CarpentryHome & Garden1.66×
12BulldogPets & Animals1.66×
13BeaglePets & Animals1.61×
14Yorkshire TerrierPets & Animals1.61×
15TagesschauMovies & TV1.57×
16Labrador RetrieverPets & Animals1.57×
17Chihuahua (dog)Pets & Animals1.56×
18Roland KaiserMusic & Radio1.54×
19Blues musicMusic & Radio1.53×
20LivemusicMusic & Radio1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Andre Rieu audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Andre Rieu audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.29×
ExtroversionTHRILL1.24×
Community OrientationOPEN1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Andre Rieu audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.87×
DIY MentalityTHRILL0.93×
CreativityOPEN0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Andre Rieu have in Germany?

Andre Rieu has an estimated audience of 1,276,085 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Andre Rieu fans?

51.7% of Andre Rieu fans are female, 48.3% are male, with an average age of 37.9 years.

03

Which brands do Andre Rieu fans like most?

Andre Rieu fans show strongest brand affinity for Concerts (2.7×), Nature (1.87×), and Tagesschau (1.57×) over the country average.

04

Where do Andre Rieu fans live in Germany?

Andre Rieu fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Andre Rieu fans also like?

Beyond Andre Rieu itself, the audience over-indexes on Nature (1.87×), Tagesschau (1.57×), Vacations (1.85×), and Classical music (1.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Classical music audiences in Germany

See Andre Rieu audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Andre Rieu. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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