Rascasse Audience Intelligence

Hungarian language Audience in Germany

A data profile of the people who buy, follow and care about Hungarian language in Germany — modelled from more than twelve digital signal sources. Hungarian language has an estimated audience of 1,119,381 people in Germany.

#21among Language in Germany#2921among Topic in Germany#246in Politics & Society

The average Hungarian language fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Edin Džeko, D&R, Solar cell, with strongest over-indexing on Edin Džeko (29.78× the country average).

Demographically, the Hungarian language audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hungarian language fan in Germany is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Edin Džeko.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hungarian language profile in Germany.

Audience size
1.1M
in Germany
Gender
52.1%♀
47.9% male
Age
41.6
average years
Country rank
#5904
Topic in Germany
Fig. 01

Search interest · 12-month trend

+250%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hungarian language fans

52.1% are female, 47.9% are male, average age 41.6.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Hungarian language audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age41.6
Estimated audience size1,119,381
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Hungarian language audience in Germany
Age bracketShare%
16-1911%
20-2918%
30-3923%
40-4928%
50+19%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Hungarian language audience comes from Germany.

Worldwide audience distribution share by country for Hungarian language
CountryShare
Romania28.6%
Hungary17.0%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hungarian language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hungarian language fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~70K1.27×
02Thüringen~30K1.12×
03Bayern~200K1.10×
04Brandenburg~40K1.10×
05Baden-Württemberg~200K1.09×
06Mecklenburg-Vorpommern~20K1.03×
07Sachsen-Anhalt~30K1.00×
08Nordrhein-Westfalen~200K0.99×
09Niedersachsen~100K0.98×
10Hessen~80K0.97×
11Berlin~50K0.97×
12Rheinland-Pfalz~50K0.94×
13Schleswig-Holstein~40K0.93×
14Hamburg~20K0.90×
15Saarland~10K0.89×
16Bremen~8K0.84×
Fig. 06

Affinity by region

Affinity by region — Hungarian language, Germany
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hungarian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hungarian language audience
#·InterestCategoryAffinity×
01Edin DžekoSports29.78×
02Kemal SunalMovies & TV20.00×
03Ajda PekkanMovies & TV20.00×
04Ahmet KayaMusic & Radio20.00×
05Big FishMovies & TV20.00×
06RoseanneMovies & TV19.34×
07Indoor soccerSports18.88×
08HindiPolitics & Society16.97×
09D&RTechnology & Electronics15.25×
10HungaryTravel & Leisure10.55×
11Solar cellHome & Garden8.35×
12André RieuMusic & Radio7.49×
13SloveniaTravel & Leisure7.44×
14Tottenham Hotspur F.C.Sports6.98×
15EssoCars & Mobility3.72×
16NatureHome & Garden2.78×
17VacationsTravel & Leisure2.62×
18FamilyKids & Family2.49×
19AutoScout24Cars & Mobility2.42×
20GermanyTravel & Leisure1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hungarian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hungarian language audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.07×
SpiritualityBALANCE1.68×
TravellingTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hungarian language audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.68×
DIY MentalityTHRILL0.70×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hungarian language have in Germany?

Hungarian language has an estimated audience of 1,119,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hungarian language fans?

52.1% of Hungarian language fans are female, 47.9% are male, with an average age of 41.6 years.

03

Which brands do Hungarian language fans like most?

Hungarian language fans show strongest brand affinity for Edin Džeko (29.78×), D&R (15.25×), and Solar cell (8.35×) over the country average.

04

Where do Hungarian language fans live in Germany?

Hungarian language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Hungarian language fans also like?

Beyond Hungarian language itself, the audience over-indexes on D&R (15.25×), Solar cell (8.35×), Hindi (16.97×), and Hungary (10.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Hungarian language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hungarian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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