Hungarian language Audience in Germany
Hungarian language has an estimated audience of 1,119,381 people in Germany. 52.1% are female, 47.9% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Curcuma, Gil Ofarim, Pillow, Stradivarius, Kerala.
The average Hungarian language fan in Germany is 41.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Curcuma, Gil Ofarim, Pillow, with strongest over-indexing on Curcuma (10.88× the country average). Demographically, the Hungarian language audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Tradition, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Language
Demographics of Hungarian language fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.6 |
| Estimated audience size | 1,119,381 |
Audience persona
The typical Hungarian language fan in Germany is balanced, around 41.6 years old, with strong Tradition tendencies and a notable affinity for Curcuma.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,484 | 1.11× |
| Bayern | 214,158 | 1.19× |
| Baden-Württemberg | 185,747 | 1.22× |
| Niedersachsen | 110,289 | 1.01× |
| Hessen | 88,957 | 1.04× |
| Sachsen | 64,756 | 1.18× |
| Rheinland-Pfalz | 54,376 | 0.97× |
| Berlin | 50,821 | 1.02× |
| Schleswig-Holstein | 39,086 | 0.97× |
| Brandenburg | 32,955 | 0.95× |
| Thüringen | 26,585 | 0.93× |
| Sachsen-Anhalt | 24,999 | 0.86× |
| Hamburg | 24,363 | 0.96× |
| Mecklenburg-Vorpommern | 18,523 | 0.87× |
| Saarland | 11,947 | 0.87× |
| Bremen | 8,087 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Curcuma | 10.88× | Food & Beverages |
| Gil Ofarim | 2.26× | Music & Radio |
| Pillow | 2.11× | Home & Garden |
| Stradivarius | 1.97× | Shopping |
| Kerala | 5.18× | Travel & Leisure |
| Isha Yoga | 10.39× | Sports |
| Urban horticulture | 1.56× | Home & Garden |
| Video izle | 2.79× | |
| Volvo V60 | 3.9× | Cars & Mobility |
| Justice | 3.08× | Politics & Society |
| Jaripeo | 20× | Sports |
| Medieval fantasy | 8.61× | Literature |
| Gudrun Sjödén | 2.39× | Fashion & Accessoires |
| Snow White (Fables) | 1.72× | Literature |
| Corona (band) | 1.81× | Music & Radio |
| Jaguar F-Pace | 4.28× | Cars & Mobility |
| Este, Veneto | 1.54× | Travel & Leisure |
| Zagreb | 2.36× | Travel & Leisure |
| Jeep Wagoneer | 7.85× | Cars & Mobility |
| Antoine Griezmann | 4.06× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.69 |
| Need for Security | CONSERVATISM | 1.37 |
| Pet Ownership | JOY | 1.36 |
| Indulgence | JOY | 1.31 |
| Family Orientation | CONSERVATISM | 1.09 |
| Patriotism | CONSERVATISM | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 28.6% |
| Hungary | 17.0% |
| Italy | 8.4% |
See Hungarian language audiences in other countries
More Language audiences in Germany
- German language (11,110,001)
- Italian language (4,964,356)
- English language (4,312,364)
- Turkish language (3,901,937)
- French language (3,302,079)
Frequently asked questions
How many fans does Hungarian language have in Germany?
Hungarian language has an estimated audience of 1,119,381 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hungarian language fans?
52.1% of Hungarian language fans are female, 47.9% are male, with an average age of 41.6 years.
Which brands do Hungarian language fans like most?
Hungarian language fans show strongest brand affinity for Curcuma (10.88×), Gil Ofarim (2.26×), and Pillow (2.11×) over the country average.
Where do Hungarian language fans live in Germany?
Hungarian language fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,484), Bayern (reach 214,158), and Baden-Württemberg (reach 185,747). These three regions account for the largest share of the active audience.
What other brands do Hungarian language fans also like?
Beyond Hungarian language itself, the audience over-indexes on Gil Ofarim (2.26×), Pillow (2.11×), Stradivarius (1.97×), and Kerala (5.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hungarian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.