Rascasse Audience Intelligence

Hungarian language Audience in United States

A data profile of the people who buy, follow and care about Hungarian language in United States — modelled from more than twelve digital signal sources. Hungarian language has an estimated audience of 977,655 people in United States.

#61among Language in United States#8749among Topic in United States#1424in Politics & Society

The average Hungarian language fan in United States is 45.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include German language, International education, Society6, with strongest over-indexing on German language (20.03× the country average).

Demographically, the Hungarian language audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hungarian language fan in United States is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for German language.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hungarian language profile in United States.

Audience size
978K
in United States
Gender
61.0%♀
39.0% male
Age
45.1
average years
Country rank
#24048
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Hungarian language fans

61.0% are female, 39.0% are male, average age 45.1.

Fig. 02

Gender split

61.0%
Female
39.0%
Male
Demographic split for Hungarian language audience in United States
MetricValue
Female61.0%
Male39.0%
Average age45.1
Estimated audience size977,655
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Hungarian language audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3917%
40-4924%
50+35%
Fig. 04

Worldwide distribution

4.4%

of the worldwide Hungarian language audience comes from United States.

Worldwide audience distribution share by country for Hungarian language
CountryShare
Romania28.6%
Hungary17.0%
Italy8.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hungarian language audience in United States is strongest.

Fig. 05

Top regions by affinity

Hungarian language fans by region: top regions in United States
#RegionReachAffinity×
01Washington~20K1.20×
02New York~60K1.17×
03Massachusetts~20K1.16×
04Pennsylvania~40K1.14×
05Virginia~30K1.14×
06Washington, District of Columbia~3K1.12×
07Oregon~10K1.11×
08Illinois~40K1.09×
09Utah~10K1.09×
10New Jersey~30K1.08×
11Connecticut~10K1.08×
12Ohio~30K1.07×
13Texas~90K1.06×
14Maryland~20K1.04×
15California~100K1.03×
16Colorado~20K1.03×
17New Hampshire~4K1.03×
18Maine~4K1.03×
19Vermont~2K1.02×
20Indiana~20K1.01×
21South Carolina~10K1.01×
22Michigan~30K1.00×
23Minnesota~10K1.00×
24Rhode Island~3K1.00×
25Montana~3K1.00×
26Alaska~2K1.00×
27Kansas~8K0.99×
28Florida~70K0.98×
29Georgia~30K0.98×
30North Carolina~30K0.98×
31South Dakota~2K0.98×
32Missouri~20K0.97×
33Wisconsin~10K0.97×
34New Mexico~5K0.97×
35Idaho~5K0.97×
36Hawaii~4K0.97×
37North Dakota~2K0.97×
38Tennessee~20K0.96×
39Kentucky~10K0.96×
40Nevada~9K0.96×
41Nebraska~5K0.96×
42West Virginia~4K0.96×
43Delaware~3K0.96×
44Arizona~20K0.95×
45Oklahoma~10K0.94×
46Iowa~8K0.94×
47Arkansas~7K0.93×
48Mississippi~7K0.92×
49Louisiana~10K0.90×
50Alabama~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Hungarian language, United States
0.89×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hungarian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hungarian language audience
#·InterestCategoryAffinity×
01RossmannShopping38.04×
02German languagePolitics & Society20.03×
03ColumboMovies & TV14.94×
04HungaryTravel & Leisure14.52×
05Society6Shopping13.44×
06International educationBusiness & Career12.22×
07Romeo and JulietArts & Culture8.19×
08The ChiveNews6.30×
09MonarchyPolitics & Society5.93×
10Mission: ImpossibleMovies & TV5.35×
11LidlShopping4.64×
12Chat roomInternet & Social Media4.46×
13Sam ElliottMovies & TV4.11×
14QVCMovies & TV3.22×
15Sustainable energyHome & Garden3.19×
16AdoptionKids & Family2.95×
17FedExBusiness & Career2.86×
18Mortgage loansBusiness & Career2.03×
19PinterestInternet & Social Media1.94×
20FIFA World CupSports1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hungarian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hungarian language audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.51×
TravellingTHRILL1.94×
Family OrientationCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hungarian language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.73×
Pet OwnershipJOY0.80×
Healthy LifestyleBALANCE0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Hungarian language have in United States?

Hungarian language has an estimated audience of 977,655 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Hungarian language fans?

61.0% of Hungarian language fans are female, 39.0% are male, with an average age of 45.1 years.

03

Which brands do Hungarian language fans like most?

Hungarian language fans show strongest brand affinity for German language (20.03×), International education (12.22×), and Society6 (13.44×) over the country average.

04

Where do Hungarian language fans live in United States?

Hungarian language fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hungarian language fans also like?

Beyond Hungarian language itself, the audience over-indexes on International education (12.22×), Society6 (13.44×), Hungary (14.52×), and Pinterest (1.94×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in United States

See Hungarian language audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hungarian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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