Hungarian language Audience in United States

Hungarian language has an estimated audience of 977,655 people in United States. 61.0% are female, 39.0% are male, average age 45.1. Top brand affinities: Orsay, Hungary, North Korea, MSN, About You.

Top brand affinities include Orsay, Hungary, North Korea, with strongest over-indexing on Orsay (37.7× the country average). Demographically, the Hungarian language audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Travelling, Patriotism.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Hungarian language fans

Demographic split for Hungarian language audience in United States
MetricValue
Female61.0%
Male39.0%
Average age45.1
Estimated audience size977,655

Audience persona

The typical Hungarian language fan in United States is more female, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Orsay.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hungarian language audience
BrandAffinityCategory
Orsay37.7×Shopping
Hungary25.26×Travel & Leisure
North Korea8.96×Travel & Leisure
MSN3.08×News
About You48×Shopping
Sam Elliott5.85×Movies & TV
Monarchy6.68×Politics & Society
Lidl6.67×Shopping
Millie Bobby Brown4.01×Movies & TV
Christopher Guest10.43×Movies & TV
International education9.33×Business & Career
Hobby Lobby2.05×Home & Garden
Catherine O'Hara3.54×Movies & TV
Nature1.6×Home & Garden
Le Figaro18.79×News
Škoda Fabia37.7×Cars & Mobility
FIFA World Cup1.99×Sports
The Chive5.9×News
Las Vegas2.33×Travel & Leisure
Adoption3.13×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hungarian language audience
TraitClusterScore
TravellingTHRILL2.25
PatriotismCONSERVATISM2.25
MindfulnessBALANCE1.83
Urban LifestyleOPEN1.77
Community OrientationOPEN1.74
TraditionCONSERVATISM1.72

Worldwide distribution

Worldwide audience distribution share by country for Hungarian language
CountryShare
Romania28.6%
Hungary17.0%
Italy8.4%

See Hungarian language audiences in other countries

More Language audiences in United States

How to read this data

Audience size is the estimated number of people in United States who actively search for Hungarian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.