Transylvania Audience in Germany
Transylvania has an estimated audience of 682,905 people in Germany. 50.9% are female, 49.1% are male, average age 40.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Rossmann, Kerala, Pillow, Justice, Antoine Griezmann.
The average Transylvania fan in Germany is 40.7 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Rossmann, Kerala, Pillow, with strongest over-indexing on Rossmann (1.52× the country average). Demographically, the Transylvania audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Need for Security, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Video game
Demographics of Transylvania fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.7 |
| Estimated audience size | 682,905 |
Audience persona
The typical Transylvania fan in Germany is balanced, around 40.7 years old, with strong Need for Security tendencies and a notable affinity for Rossmann.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 193,594 | 1.76× |
| Baden-Württemberg | 143,657 | 1.54× |
| Nordrhein-Westfalen | 134,014 | 0.9× |
| Niedersachsen | 65,476 | 0.99× |
| Hessen | 53,942 | 1.04× |
| Sachsen | 38,854 | 1.16× |
| Rheinland-Pfalz | 30,782 | 0.9× |
| Berlin | 27,443 | 0.9× |
| Brandenburg | 20,210 | 0.95× |
| Schleswig-Holstein | 19,734 | 0.8× |
| Thüringen | 17,713 | 1.02× |
| Sachsen-Anhalt | 16,135 | 0.91× |
| Hamburg | 13,459 | 0.87× |
| Mecklenburg-Vorpommern | 11,666 | 0.89× |
| Saarland | 5,705 | 0.68× |
| Bremen | 3,970 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.52× | Shopping |
| Kerala | 7.01× | Travel & Leisure |
| Pillow | 2.12× | Home & Garden |
| Justice | 3.19× | Politics & Society |
| Antoine Griezmann | 3.83× | Sports |
| The Perks of Being a Wallflower (film) | 2.77× | Movies & TV |
| Sighthound | 2.87× | Pets & Animals |
| Life of Pi | 1.73× | Movies & TV |
| Test pilot | 2.21× | |
| Cassoulet | 1.62× | Food & Beverages |
| Brăila | 2.1× | Travel & Leisure |
| Equinix | 1.99× | Business & Career |
| I-Witness | 2× | Movies & TV |
| Peschici | 1.82× | Travel & Leisure |
| The Tree of Life (film) | 1.59× | Movies & TV |
| CAD/CAM dentistry | 1.5× | Health |
| İzlesene | 2.68× | Internet & Social Media |
| WESH | 1.69× | Movies & TV |
| Cadillac CT6 | 1.81× | Cars & Mobility |
| IWork | 1.9× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.26 |
| Family Orientation | CONSERVATISM | 1.13 |
| Price Sensitivity | PREMIUM | 1.06 |
| Spirituality | BALANCE | 0.91 |
| Tradition | CONSERVATISM | 0.91 |
| Risk Appetite | THRILL | 0.83 |
Worldwide distribution
| Country | Share |
|---|---|
| Romania | 59.5% |
| Hungary | 12.7% |
| Italy | 6.0% |
See Transylvania audiences in other countries
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Frequently asked questions
How many fans does Transylvania have in Germany?
Transylvania has an estimated audience of 682,905 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Transylvania fans?
50.9% of Transylvania fans are female, 49.1% are male, with an average age of 40.7 years.
Which brands do Transylvania fans like most?
Transylvania fans show strongest brand affinity for Rossmann (1.52×), Kerala (7.01×), and Pillow (2.12×) over the country average.
Where do Transylvania fans live in Germany?
Transylvania fans in Germany are most concentrated in Bayern (reach 193,594), Baden-Württemberg (reach 143,657), and Nordrhein-Westfalen (reach 134,014). These three regions account for the largest share of the active audience.
What other brands do Transylvania fans also like?
Beyond Transylvania itself, the audience over-indexes on Kerala (7.01×), Pillow (2.12×), Justice (3.19×), and Antoine Griezmann (3.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Transylvania. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.