Blind date Audience in Germany

Blind date has an estimated audience of 304,839 people in Germany. 54.3% are female, 45.7% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Progressive rock, Artistic inspiration, Unique Gifts, Mothercare.
The average Blind date fan in Germany is 37.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Progressive rock, Artistic inspiration, with strongest over-indexing on Home Office (2.06× the country average). Demographically, the Blind date audience skews balanced with an average age of 37.6, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Blind date fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.6 |
| Estimated audience size | 304,839 |
Audience persona
The typical Blind date fan in Germany is balanced, around 37.6 years old, with strong Indulgence tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 68,905 | 1.03× |
| Bayern | 53,213 | 1.09× |
| Baden-Württemberg | 46,618 | 1.12× |
| Niedersachsen | 30,873 | 1.04× |
| Hessen | 30,194 | 1.3× |
| Rheinland-Pfalz | 16,816 | 1.1× |
| Sachsen | 16,451 | 1.1× |
| Berlin | 13,788 | 1.01× |
| Schleswig-Holstein | 10,439 | 0.95× |
| Brandenburg | 9,636 | 1.02× |
| Sachsen-Anhalt | 7,583 | 0.96× |
| Thüringen | 7,412 | 0.95× |
| Hamburg | 6,524 | 0.95× |
| Mecklenburg-Vorpommern | 4,910 | 0.84× |
| Saarland | 2,954 | 0.79× |
| Bremen | 1,945 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 2.06× | Business & Career |
| Progressive rock | 2.23× | Music & Radio |
| Artistic inspiration | 1.56× | Arts & Culture |
| Unique Gifts | 1.57× | Shopping |
| Mothercare | 2.05× | Kids & Family |
| Natural rubber | 2.17× | Cars & Mobility |
| Bugatti Chiron | 4.59× | Cars & Mobility |
| BULLDOG Gin | 13.07× | Food & Beverages |
| Commercial mortgage | 1.62× | Business & Career |
| Recep Tayyip Erdoğan University | 5.71× | Business & Career |
| Bank account | 1.84× | Business & Career |
| MS Mode | 4.2× | Fashion & Accessoires |
| Cachorro | 2.09× | Pets & Animals |
| Esra Erol | 3.19× | Movies & TV |
| Japanese domestic market | 2.56× | Politics & Society |
| Roger Federer | 1.78× | Sports |
| Paul Dano | 2.1× | Movies & TV |
| Ipekyol | 1.74× | Shopping |
| Mohamed Salah | 1.54× | Sports |
| McGregor, Iowa | 3.35× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.78 |
| Sustainability | BALANCE | 1.56 |
| Design Affinity | PREMIUM | 1.56 |
| Creativity | OPEN | 1.5 |
| Pet Ownership | JOY | 1.5 |
| Sports Activity | POWER | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.3% |
| South Korea | 14.1% |
| Germany | 9.4% |
See Blind date audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Blind date have in Germany?
Blind date has an estimated audience of 304,839 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Blind date fans?
54.3% of Blind date fans are female, 45.7% are male, with an average age of 37.6 years.
Which brands do Blind date fans like most?
Blind date fans show strongest brand affinity for Home Office (2.06×), Progressive rock (2.23×), and Artistic inspiration (1.56×) over the country average.
Where do Blind date fans live in Germany?
Blind date fans in Germany are most concentrated in Nordrhein-Westfalen (reach 68,905), Bayern (reach 53,213), and Baden-Württemberg (reach 46,618). These three regions account for the largest share of the active audience.
What other brands do Blind date fans also like?
Beyond Blind date itself, the audience over-indexes on Progressive rock (2.23×), Artistic inspiration (1.56×), Unique Gifts (1.57×), and Mothercare (2.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Blind date. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.