Online dating service Audience in Germany
Online dating service has an estimated audience of 1,557,371 people in Germany. 50.8% are female, 49.2% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Euphoria, Parship, Reading, Food, OkCupid.
The average Online dating service fan in Germany is 39.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Euphoria, Parship, Reading, with strongest over-indexing on Euphoria (3.2× the country average). Demographically, the Online dating service audience skews balanced with an average age of 39.6, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic
Demographics of Online dating service fans
| Metric | Value |
|---|---|
| Female | 50.8% |
| Male | 49.2% |
| Average age | 39.6 |
| Estimated audience size | 1,557,371 |
Audience persona
The typical Online dating service fan in Germany is balanced, around 39.6 years old, with strong Indulgence tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 309,512 | 0.91× |
| Bayern | 241,282 | 0.96× |
| Niedersachsen | 221,731 | 1.47× |
| Baden-Württemberg | 199,657 | 0.94× |
| Sachsen | 89,723 | 1.17× |
| Rheinland-Pfalz | 89,435 | 1.15× |
| Hessen | 86,857 | 0.73× |
| Brandenburg | 76,517 | 1.58× |
| Schleswig-Holstein | 69,208 | 1.24× |
| Sachsen-Anhalt | 51,249 | 1.27× |
| Thüringen | 42,276 | 1.07× |
| Berlin | 42,271 | 0.61× |
| Mecklenburg-Vorpommern | 27,728 | 0.93× |
| Hamburg | 24,826 | 0.71× |
| Saarland | 12,500 | 0.65× |
| Bremen | 8,178 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 3.2× | Movies & TV |
| Parship | 8.86× | Internet & Social Media |
| Reading | 2.09× | Literature |
| Food | 1.81× | Food & Beverages |
| OkCupid | 16.33× | Internet & Social Media |
| Music | 1.73× | Business & Career |
| Consumer electronics | 1.72× | Technology & Electronics |
| Food and drink | 1.55× | Food & Beverages |
| Stranger Things | 3.22× | Movies & TV |
| Hinge | 10.43× | Internet & Social Media |
| Superman | 2.85× | Movies & TV |
| 2.7× | Internet & Social Media | |
| Harry Potter | 1.52× | Movies & TV |
| Interpersonal relationship | 2.51× | Kids & Family |
| Dog collar | 2.58× | Pets & Animals |
| Technology | 1.63× | Technology & Electronics |
| Dog health | 2.61× | Pets & Animals |
| Golden Retriever | 2.56× | Pets & Animals |
| Dog harness | 2.54× | Pets & Animals |
| Education | 1.68× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.34 |
| LGBTQ+ Identity | OPEN | 1.19 |
| Mindfulness | BALANCE | 1.15 |
| Pet Ownership | JOY | 1.09 |
| Price Sensitivity | PREMIUM | 1.07 |
| Sports Activity | POWER | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.6% |
| Brazil | 6.3% |
| United Kingdom | 5.9% |
See Online dating service audiences in other countries
More Internet & Social Media audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Online dating service have in Germany?
Online dating service has an estimated audience of 1,557,371 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Online dating service fans?
50.8% of Online dating service fans are female, 49.2% are male, with an average age of 39.6 years.
Which brands do Online dating service fans like most?
Online dating service fans show strongest brand affinity for Euphoria (3.2×), Parship (8.86×), and Reading (2.09×) over the country average.
Where do Online dating service fans live in Germany?
Online dating service fans in Germany are most concentrated in Nordrhein-Westfalen (reach 309,512), Bayern (reach 241,282), and Niedersachsen (reach 221,731). These three regions account for the largest share of the active audience.
What other brands do Online dating service fans also like?
Beyond Online dating service itself, the audience over-indexes on Parship (8.86×), Reading (2.09×), Food (1.81×), and OkCupid (16.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Online dating service. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.