Rascasse Audience Intelligence

LOVOO Target Market in Germany

A data profile of the people who buy, follow and care about LOVOO in Germany — modelled from more than twelve digital signal sources. LOVOO has an estimated audience of 2,329,981 people in Germany.

#1among Dating in Germany#344among Brand in Germany#52in Internet & Social Media

The average LOVOO fan in Germany is 28.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen.

Top brand affinities include Lottoland, Infineon Technologies, Betfair, with strongest over-indexing on Lottoland (11.44× the country average).

Demographically, the LOVOO audience skews more male with an average age of 28.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical LOVOO fan in Germany is more male, around 28.7 years old, with strong Patriotism tendencies and a notable affinity for Lottoland.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the LOVOO profile in Germany.

Audience size
2.3M
in Germany
Gender
32.4%♀
67.6% male
Age
28.7
average years
Country rank
#2861
Brand in Germany
Fig. 01

Search interest · 12-month trend

JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of LOVOO

32.4% are female, 67.6% are male, average age 28.7.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for LOVOO audience in Germany
MetricValue
Female32.4%
Male67.6%
Average age28.7
Estimated audience size2,329,981
Fig. 03

Age distribution

Ø 28.7
average years
Age distribution of the LOVOO audience in Germany
Age bracketShare%
16-1953%
20-2918%
30-3913%
40-4911%
50+5%
Fig. 04

Worldwide distribution

83.3%

of the worldwide LOVOO audience comes from Germany.

Worldwide audience distribution share by country for LOVOO
CountryShare
Germany83.3%
France10.1%
United States4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the LOVOO audience in Germany is strongest.

Fig. 05

Top regions by affinity

LOVOO customers by region in Germany
#RegionReachAffinity×
01Sachsen-Anhalt<1K1.61×
02Sachsen<1K1.49×
03Mecklenburg-Vorpommern<1K1.49×
04Brandenburg<1K1.30×
05Thüringen<1K1.25×
06Niedersachsen<1K1.11×
07Rheinland-Pfalz<1K0.99×
08Saarland<1K0.98×
09Schleswig-Holstein<1K0.95×
10Bayern<1K0.91×
11Nordrhein-Westfalen<1K0.82×
12Baden-Württemberg<1K0.71×
13Hessen<1K0.69×
14Hamburg<1K0.64×
15Berlin<1K0.59×
16Bremen<1K0.49×
Fig. 06

Affinity by region

Affinity by region — LOVOO, Germany
0.49×1.00×1.61×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the LOVOO audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for LOVOO audience
#·InterestCategoryAffinity×
01Infineon TechnologiesTechnology & Electronics20.00×
02BetfairGames20.00×
03Neil Patrick HarrisMovies & TV20.00×
04Weather radarHome & Garden20.00×
05Sarah PaulsonMovies & TV18.33×
06Vincent D'OnofrioMovies & TV11.71×
07LottolandGames11.44×
08FlirtingKids & Family9.74×
09Liza MinnelliMusic & Radio8.08×
10DoTerraBeauty & Wellness7.67×
11Progressive jackpotGames6.53×
12CAC 40Business & Career3.34×
13Singer-songwriterMusic & Radio2.93×
14ScootersCars & Mobility2.73×
15HugendubelShopping2.59×
16AutoScout24Cars & Mobility2.26×
17PostbankBusiness & Career2.02×
18NatureHome & Garden1.77×
19Netto Marken-DiscountShopping1.57×
20FamilyKids & Family1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the LOVOO audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by LOVOO audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.39×
Need for SecurityCONSERVATISM1.33×
SpiritualityBALANCE1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by LOVOO audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.61×
Design AffinityPREMIUM0.61×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is LOVOO's target market in Germany?

LOVOO's target market in Germany covers an estimated 2,329,981 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of LOVOO customers?

32.4% of the LOVOO audience are female, 67.6% are male, with an average age of 28.7 years.

03

Which brands do LOVOO fans like most?

LOVOO fans show strongest brand affinity for Lottoland (11.44×), Infineon Technologies (20×), and Betfair (20×) over the country average.

04

Where do LOVOO fans live in Germany?

LOVOO fans in Germany are most concentrated in Nordrhein-Westfalen (reach <1K), Bayern (reach <1K), and Niedersachsen (reach <1K). These three regions account for the largest share of the active audience.

05

What other brands do LOVOO fans also like?

Beyond LOVOO itself, the audience over-indexes on Infineon Technologies (20×), Betfair (20×), Sarah Paulson (18.33×), and Neil Patrick Harris (20×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in Germany

See LOVOO audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for LOVOO. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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