Rascasse Audience Intelligence

Elitepartner Target Market in Germany

A data profile of the people who buy, follow and care about Elitepartner in Germany — modelled from more than twelve digital signal sources. Elitepartner has an estimated audience of 1,373,027 people in Germany.

#4among Dating in Germany#612among Brand in Germany#81in Internet & Social Media

The average Elitepartner fan in Germany is 38.8 years old, balanced, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Parship, Master of Business Administration, Tagesschau, with strongest over-indexing on Parship (36.69× the country average).

Demographically, the Elitepartner audience skews balanced with an average age of 38.8, and over-indexes on personality traits such as Career Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Elitepartner fan in Germany is balanced, around 38.8 years old, with strong Career Orientation tendencies and a notable affinity for Parship.

Category: Internet & Social Media · Type: Brand · Subtype: Dating

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Elitepartner profile in Germany.

Audience size
1.4M
in Germany
Gender
54.3%♀
45.7% male
Age
38.8
average years
Country rank
#4847
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Elitepartner

54.3% are female, 45.7% are male, average age 38.8.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Elitepartner audience in Germany
MetricValue
Female54.3%
Male45.7%
Average age38.8
Estimated audience size1,373,027
Fig. 03

Age distribution

Ø 38.8
average years
Age distribution of the Elitepartner audience in Germany
Age bracketShare%
16-1919%
20-2920%
30-3921%
40-4923%
50+17%
Fig. 04

Worldwide distribution

77.7%

of the worldwide Elitepartner audience comes from Germany.

Worldwide audience distribution share by country for Elitepartner
CountryShare
Germany77.7%
Austria11.5%
Switzerland7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Elitepartner audience in Germany is strongest.

Fig. 05

Top regions by affinity

Elitepartner customers by region in Germany
#RegionReachAffinity×
01Bayern~300K1.32×
02Thüringen~40K1.29×
03Bremen~10K1.23×
04Sachsen~80K1.20×
05Brandenburg~50K1.10×
06Mecklenburg-Vorpommern~30K1.09×
07Baden-Württemberg~200K1.03×
08Saarland~20K1.03×
09Sachsen-Anhalt~30K0.94×
10Rheinland-Pfalz~60K0.92×
11Hamburg~30K0.88×
12Schleswig-Holstein~40K0.87×
13Niedersachsen~100K0.81×
14Hessen~80K0.80×
15Nordrhein-Westfalen~200K0.79×
16Berlin~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Elitepartner, Germany
0.68×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Elitepartner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Elitepartner audience
#·InterestCategoryAffinity×
01ParshipInternet & Social Media36.69×
02The Man in the High Castle (TV series)Movies & TV8.54×
03Mila KunisMovies & TV7.94×
04Sarah Michelle GellarMovies & TV7.75×
05Master of Business AdministrationBusiness & Career7.44×
06Business schoolBusiness & Career4.22×
07Humboldt University of BerlinBusiness & Career4.22×
08Natalie PortmanMovies & TV4.20×
09Kelly OsbourneMusic & Radio4.13×
10Love ActuallyMovies & TV4.02×
11FocusNews3.22×
12FundraisingBusiness & Career2.89×
13EssoCars & Mobility2.81×
14TagesschauMovies & TV2.34×
15TelegramInternet & Social Media2.29×
16KitchenHome & Garden1.90×
17VacationsTravel & Leisure1.78×
18NatureHome & Garden1.63×
19TransfermarktSports1.62×
20FamilyKids & Family1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Elitepartner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Elitepartner audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.52×
MindfulnessBALANCE1.44×
Need for SecurityCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Elitepartner audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.93×
DIY MentalityTHRILL0.96×
CreativityOPEN1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Elitepartner's target market in Germany?

Elitepartner's target market in Germany covers an estimated 1,373,027 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Elitepartner customers?

54.3% of the Elitepartner audience are female, 45.7% are male, with an average age of 38.8 years.

03

Which brands do Elitepartner fans like most?

Elitepartner fans show strongest brand affinity for Parship (36.69×), Master of Business Administration (7.44×), and Tagesschau (2.34×) over the country average.

04

Where do Elitepartner fans live in Germany?

Elitepartner fans in Germany are most concentrated in Bayern (reach ~300K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Elitepartner fans also like?

Beyond Elitepartner itself, the audience over-indexes on Master of Business Administration (7.44×), Tagesschau (2.34×), Mila Kunis (7.94×), and Focus (3.22×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Dating audiences in Germany

See Elitepartner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Elitepartner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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