Elitepartner Audience in Germany
Elitepartner has an estimated audience of 1,318,307 people in Germany. 54.3% are female, 45.7% are male, average age 38.2. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Jotex, Parship, Western Union, Tagesschau, Mila Kunis.
The average Elitepartner fan in Germany is 38.2 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Jotex, Parship, Western Union, with strongest over-indexing on Jotex (39.51× the country average). Demographically, the Elitepartner audience skews balanced with an average age of 38.2, and over-indexes on personality traits such as LGBTQ+ Identity, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Brand · Subtype: Dating
Demographics of Elitepartner fans
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 38.2 |
| Estimated audience size | 1,318,307 |
Audience persona
The typical Elitepartner fan in Germany is balanced, around 38.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Jotex.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 242,577 | 1.14× |
| Nordrhein-Westfalen | 235,978 | 0.82× |
| Baden-Württemberg | 195,415 | 1.09× |
| Niedersachsen | 117,754 | 0.92× |
| Hessen | 95,754 | 0.95× |
| Sachsen | 89,683 | 1.39× |
| Rheinland-Pfalz | 60,860 | 0.92× |
| Berlin | 52,137 | 0.88× |
| Brandenburg | 47,168 | 1.15× |
| Thüringen | 42,533 | 1.27× |
| Schleswig-Holstein | 41,023 | 0.87× |
| Sachsen-Anhalt | 37,507 | 1.1× |
| Mecklenburg-Vorpommern | 27,291 | 1.08× |
| Hamburg | 24,500 | 0.82× |
| Saarland | 15,544 | 0.96× |
| Bremen | 7,145 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 39.51× | Shopping |
| Parship | 8.83× | Internet & Social Media |
| Western Union | 4.72× | Business & Career |
| Tagesschau | 2.1× | Movies & TV |
| Mila Kunis | 7.63× | Movies & TV |
| Spiegel Online | 1.82× | News |
| Pets | 1.53× | Pets & Animals |
| Kelly Osbourne | 5.53× | Music & Radio |
| Felix Baumgartner | 3.62× | Sports |
| Focus | 2.79× | News |
| Automobiles | 1.53× | Cars & Mobility |
| 1.66× | Internet & Social Media | |
| Transfermarkt | 1.88× | Sports |
| Vacations | 1.83× | Travel & Leisure |
| Satire | 2.8× | Literature |
| Real property | 2.93× | Home & Garden |
| Love Actually | 4.46× | Movies & TV |
| Sarah Michelle Gellar | 7.34× | Movies & TV |
| Westdeutscher Rundfunk | 2.19× | Movies & TV |
| RTL Television | 1.95× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Career Orientation | POWER | 1.37 |
| Indulgence | JOY | 1.27 |
| Sports Activity | POWER | 1.23 |
| Pet Ownership | JOY | 1.2 |
| Early Adopter Mentality | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.0% |
| Austria | 11.9% |
| Switzerland | 8.2% |
See Elitepartner audiences in other countries
More Dating audiences in Germany
Frequently asked questions
How many fans does Elitepartner have in Germany?
Elitepartner has an estimated audience of 1,318,307 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Elitepartner fans?
54.3% of Elitepartner fans are female, 45.7% are male, with an average age of 38.2 years.
Which brands do Elitepartner fans like most?
Elitepartner fans show strongest brand affinity for Jotex (39.51×), Parship (8.83×), and Western Union (4.72×) over the country average.
Where do Elitepartner fans live in Germany?
Elitepartner fans in Germany are most concentrated in Bayern (reach 242,577), Nordrhein-Westfalen (reach 235,978), and Baden-Württemberg (reach 195,415). These three regions account for the largest share of the active audience.
What other brands do Elitepartner fans also like?
Beyond Elitepartner itself, the audience over-indexes on Parship (8.83×), Western Union (4.72×), Tagesschau (2.1×), and Mila Kunis (7.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elitepartner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.