Accra Audience in United States

Accra has an estimated audience of 898,294 people in United States. 60.5% are female, 39.5% are male, average age 35.5. Top regions: New York, California, Texas. Top brand affinities: UTV (TV channel), Google Drive, Wizkid (musician), Nairobi, Passive income.

The average Accra fan in United States is 35.5 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include UTV (TV channel), Google Drive, Wizkid (musician), with strongest over-indexing on UTV (TV channel) (66.33× the country average). Demographically, the Accra audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: City

Demographics of Accra fans

Demographic split for Accra audience in United States
MetricValue
Female60.5%
Male39.5%
Average age35.5
Estimated audience size898,294

Audience persona

The typical Accra fan in United States is more female, around 35.5 years old, with strong Luxury Orientation tendencies and a notable affinity for UTV (TV channel).

Top regions in United States

Top regions ranked by reach for Accra in United States
RegionReachAffinity
New York118,9542.37×
California80,9240.82×
Texas63,8190.83×
Minnesota51,0263.96×
Florida50,3750.83×
Virginia36,4031.66×
Georgia35,8691.3×
Illinois30,3981.02×
Pennsylvania29,3370.97×
New Jersey27,6311.21×
North Carolina27,0951×
Massachusetts27,0571.53×
Maryland26,4671.71×
Ohio23,7750.86×
Michigan19,3040.82×
Washington18,8051.04×
Tennessee13,4880.75×
Arizona12,5930.69×
Connecticut12,4091.38×
Colorado12,2570.87×
Indiana11,9210.73×
Missouri11,3810.79×
South Carolina11,0200.82×
Wisconsin10,6210.79×
Oregon9,7090.94×
Washington, District of Columbia9,2433.42×
Louisiana8,5740.74×
Alabama8,1040.65×
Kentucky7,4870.66×
Oklahoma6,3880.64×
Utah5,9150.74×
Nevada5,3930.62×
Iowa4,8410.65×
Kansas4,8180.68×
Mississippi4,4710.6×
Arkansas4,2670.58×
Maine3,1530.98×
New Hampshire2,8900.82×
Nebraska2,8790.64×
New Mexico2,8640.64×
Rhode Island2,8390.99×
Idaho2,7600.61×
Delaware2,5651.03×
Hawaii2,5290.66×
North Dakota2,1931.19×
West Virginia2,1050.5×
Vermont1,7191.09×
Montana1,5120.61×
Alaska1,1260.59×
South Dakota1,1260.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Accra audience
BrandAffinityCategory
UTV (TV channel)66.33×Movies & TV
Google Drive6.79×Technology & Electronics
Wizkid (musician)24.51×Music & Radio
Nairobi21.32×Travel & Leisure
Passive income8.39×Business & Career
Ghana11.03×Travel & Leisure
Johannesburg13.03×Travel & Leisure
Atlanta Hawks6.44×Sports
Hair Extensions4.07×Beauty & Wellness
South African Airways32.31×Travel & Leisure
Nigeria5.3×Travel & Leisure
Artificial nails5.33×Beauty & Wellness
Streetwear3.22×Fashion & Accessoires
Houston Astros5.11×Sports
Mozambique11.97×Travel & Leisure
Google Flights3.41×Travel & Leisure
Manchester United F.C.4.38×Sports
Chelsea F.C.6.08×Sports
Lace wig3.07×Beauty & Wellness
Hair care2.53×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Accra audience
TraitClusterScore
Luxury OrientationPREMIUM1.68
LGBTQ+ IdentityOPEN1.6
Urban LifestyleOPEN1.51
Community OrientationOPEN1.51
Social Media UsageJOY1.41
Healthy LifestyleBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Accra
CountryShare
Ghana25.8%
United States15.1%
Nigeria6.2%

See Accra audiences in other countries

More City audiences in United States

Frequently asked questions

How many fans does Accra have in United States?

Accra has an estimated audience of 898,294 people in United States, concentrated in New York and California.

What is the gender split and age of Accra fans?

60.5% of Accra fans are female, 39.5% are male, with an average age of 35.5 years.

Which brands do Accra fans like most?

Accra fans show strongest brand affinity for UTV (TV channel) (66.33×), Google Drive (6.79×), and Wizkid (musician) (24.51×) over the country average.

Where do Accra fans live in United States?

Accra fans in United States are most concentrated in New York (reach 118,954), California (reach 80,924), and Texas (reach 63,819). These three regions account for the largest share of the active audience.

What other brands do Accra fans also like?

Beyond Accra itself, the audience over-indexes on Google Drive (6.79×), Wizkid (musician) (24.51×), Nairobi (21.32×), and Passive income (8.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Accra. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.