Yoruba language Audience in United States

Yoruba language has an estimated audience of 704,138 people in United States. 53.1% are female, 46.9% are male, average age 42.5. Top regions: California, Texas, Florida. Top brand affinities: Wizkid (musician), Google Drive, South African Airways, Nigeria, Nairobi.

The average Yoruba language fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Wizkid (musician), Google Drive, South African Airways, with strongest over-indexing on Wizkid (musician) (35.9× the country average). Demographically, the Yoruba language audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Mindfulness, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Yoruba language fans

Demographic split for Yoruba language audience in United States
MetricValue
Female53.1%
Male46.9%
Average age42.5
Estimated audience size704,138

Audience persona

The typical Yoruba language fan in United States is balanced, around 42.5 years old, with strong Mindfulness tendencies and a notable affinity for Wizkid (musician).

Top regions in United States

Top regions ranked by reach for Yoruba language in United States
RegionReachAffinity
California85,9311.11×
Texas85,4961.41×
Florida63,2701.33×
New York61,3321.56×
Georgia39,7441.83×
Illinois29,3671.25×
North Carolina26,7131.26×
Pennsylvania25,6531.08×
Maryland25,6412.12×
New Jersey24,4501.37×
Virginia23,1171.35×
Ohio19,5380.9×
Massachusetts16,7441.21×
Michigan16,2220.88×
Indiana15,3221.19×
Washington14,0711×
Tennessee13,9050.98×
Arizona12,8960.9×
South Carolina10,7341.01×
Minnesota10,4321.03×
Louisiana10,0471.11×
Missouri9,9700.88×
Alabama9,8881.01×
Colorado9,7440.88×
Connecticut8,8071.25×
Wisconsin7,8340.74×
Kentucky7,4980.85×
Oregon7,1370.88×
Oklahoma6,6980.86×
Nevada6,5560.96×
Mississippi5,7280.99×
Washington, District of Columbia4,7412.24×
Arkansas4,7400.82×
Kansas4,4730.81×
Utah4,3480.69×
Iowa3,8630.67×
Rhode Island2,7961.25×
Nebraska2,4700.7×
Delaware2,4121.24×
Hawaii2,3570.78×
New Mexico2,3530.67×
New Hampshire2,0820.75×
Idaho1,9140.54×
West Virginia1,8950.58×
Maine1,8030.71×
Vermont1,0900.88×
Alaska9210.61×
South Dakota8480.52×
Montana8450.43×
North Dakota8120.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Yoruba language audience
BrandAffinityCategory
Wizkid (musician)35.9×Music & Radio
Google Drive5.03×Technology & Electronics
South African Airways49.37×Travel & Leisure
Nigeria6.44×Travel & Leisure
Nairobi18.48×Travel & Leisure
Johannesburg12.58×Travel & Leisure
Ethiopian Airlines25.07×Travel & Leisure
Ghana9.47×Travel & Leisure
Las Vegas2.94×Travel & Leisure
Sophia Bush10.96×Movies & TV
YouTube Music3.17×Internet & Social Media
United States Postal Service2.29×Business & Career
Barbour12.1×Fashion & Accessoires
Nordstrom rack2.66×Fashion & Accessoires
UTV (TV channel)12.28×Movies & TV
PSV Eindhoven20×Sports
USAJobs6.88×Business & Career
Expedia2.75×Travel & Leisure
North Korea5.96×Travel & Leisure
Google Flights2.93×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Yoruba language audience
TraitClusterScore
MindfulnessBALANCE1.7
Quality AwarenessPREMIUM1.51
Urban LifestyleOPEN1.37
Community OrientationOPEN1.35
PatriotismCONSERVATISM1.33
Family OrientationCONSERVATISM1.33

Worldwide distribution

Worldwide audience distribution share by country for Yoruba language
CountryShare
Nigeria24.3%
United States17.4%
Italy7.7%

See Yoruba language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Yoruba language have in United States?

Yoruba language has an estimated audience of 704,138 people in United States, concentrated in California and Texas.

What is the gender split and age of Yoruba language fans?

53.1% of Yoruba language fans are female, 46.9% are male, with an average age of 42.5 years.

Which brands do Yoruba language fans like most?

Yoruba language fans show strongest brand affinity for Wizkid (musician) (35.9×), Google Drive (5.03×), and South African Airways (49.37×) over the country average.

Where do Yoruba language fans live in United States?

Yoruba language fans in United States are most concentrated in California (reach 85,931), Texas (reach 85,496), and Florida (reach 63,270). These three regions account for the largest share of the active audience.

What other brands do Yoruba language fans also like?

Beyond Yoruba language itself, the audience over-indexes on Google Drive (5.03×), South African Airways (49.37×), Nigeria (6.44×), and Nairobi (18.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Yoruba language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.